New Funding Secured for Project on Sustainable Tipping Points
How do sustainable behaviors catch on or fail to? With new funding from the Independent Research Fund Denmark, Kristian Roed Nielsen and Alice Pizzo will investigate the social tipping points that drive change.
We are excited to share that Kristian Roed Nielsen and Alice Pizzo have received funding from the Independent Research Fund Denmark for the project (Un)sustainable Tipping Points!
The project explores how social contagion mechanisms can accelerate or hinder the adoption of sustainable behaviors.
They aim to understand when and how sustainable behavior spreads and when it doesn’t. Their focus is on modeling individual decision-making and the social dynamics that shape it: how some behaviors cascade through networks via social contagion, while others face resistance or even counter-contagion, where opposition spreads.
By combining behavioral modeling, experimental studies and longitudinal data, they seek to uncover the mechanisms that drive or stall collective action. Together, they hope to explore what makes social tipping points emerge, stabilize, or collapse - one individual decision at a time.