MSc in Economics and Business Administration in General Management and Analytics
The MSc EBA GMA programme combines business economics, strategic management, and data-driven analytics to equip you as a student with the skills to make informed decisions, solve complex problems, and create value across organisations.
Om MSc in Economics and Business Administration in General Management and Analytics
Why study MSc EBA GMA?
3 good reasons to choose MSc EBA GMA
Shaping strategy and leading across boundaries
Turning data into decisions
Creating innovative solutions with real impact
“I like that the courses we have are a combination of everything, ranging from strategy, analytics courses to finance and accounting. It gives you a broader perspective into different theoretical skills which you can apply to various roles and career paths.” Helen
MSc EBA GMA
Learn to solve complex business challenges
Real business problems are rarely simple. As a manager, you will often face situations where many issues are connected across different parts of an organisation. On this programme, you will learn how to set goals, deal with complexity, and create solutions that add value to both companies and society.
Real- life practice
You will build strong skills in problem-solving and decision-making by combining financial knowledge with analytical tools. Through cases and real-life examples, you will practice using data to design solutions and work with stakeholders across different areas of a business.
Build a solid foundation in management
The programme is based on business economics and gives you a broad foundation for working as a manager. You will learn how to make decisions, understand their financial impact, and see how businesses operate in a wider economic context.
People and data
As a future manager, you will take on roles that involve setting strategy, developing organisations, and ensuring that decisions are carried out. A big part of this is knowing how to bring the right people together and communicate decisions that are not only profitable but also responsible.
“What drew me to GMA was its unique emphasis on applying data, strategy, and finance for well-informed decision-making.” Tore
Student, MSc EBA GMA
Use data and analytics to make better decisions
With the growth of big data, AI, and business intelligence, managers now have powerful tools for making smarter decisions. On this programme, you will learn to use these tools in practice. For example, by modelling customer behaviour, predicting demand, evaluating investments, or assessing business opportunities.
Navigate complexity and make changes
But good management is about more than numbers. You will also learn to combine data with business logic, critical thinking, and collaboration. This means being able to translate complex analyses into decisions that make sense for people and organisations.
To prepare you for this, you will work with both quantitative methods (such as data analysis) and qualitative methods (such as observing and understanding organisational processes). This mix will give you the ability to manage complexity and drive change in real companies.
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Opbygning
Markedsføring
You learn how to understand markets, customers, and competition through data and analysis. Marketing in General Management and Analytics focuses on developing strategies that connect analytical insight with creativity to create growth and value.
Økonomi og matematik
You learn to use economic theory and quantitative methods to make informed managerial decisions. Economics and mathematics in General Management and Analytics provide you with the tools to interpret data, understand performance, and evaluate business opportunities.
Organisation og ledelse
You learn how leadership, collaboration, and structure influence how organisations perform. Organisation and management in General Management and Analytics focus on how to turn analysis into action and ensure alignment between people, strategy, and results.