MSc in Economics and Business Administration - General Management and Analytics

By combining business economics with decision-driven analytics, you will learn to enable informed decision-making for complex business problems. The focus on general management and financial implications will allow you to set strategic directions, create value through problem-solving and interact with stakeholders across functional and organizational boundaries. The programme aims to enable graduates to qualify for positions in large organizations such as business analytics, general management positions within small and medium-sized enterprises (SME’s), and business and management consulting.

New programme in 2023

This programme is still under development. It will be offered for the first intake in 2023. Keep updated on this page.


Goal setting and problem-solving in companies
While analytical models and data abound, the general manager typically does not face isolated problems similar to textbook examples. Instead, managers often face problematic situations consisting of many strongly interrelated issues across functional and organizational boundaries. Hence, an essential role for the general manager is to find ways of addressing such problematic situations by setting goals and engaging in value-creating problem-solving. You will acquire competencies for decision-making and problem-solving by developing your financial and analytical capabilities and applying these to real-life situations. You will learn to use data to engage in decision-driven analytics to develop value-creating solutions in dialogue with stakeholders. While the starting point is general management, you will develop your analytical capabilities and learn how to apply your knowledge in various areas.

Business economics as a foundation for general management
Through the programme, you will acquire knowledge and develop capabilities enabling you to engage in various activities within companies, spanning across functional domains. The programme allows you to make and implement management decisions. You will develop insight into the financial consequences of decisions and how to navigate the economic environment in which a company operates. You will build a strong foundation for general management through the progression from your business economics background. The general manager has various roles, which involve making decisions on strategy, organization, and business development and enabling the organization to implement and execute its strategy. Knowing how to engage the right stakeholders and communicate is vital for general managers to make and implement sustainable decisions that are both financially viable and ethically sound.

Business analytics and informed decision making
The growing availability of data and developments in analytical technologies such as business intelligence systems, artificial intelligence, and machine learning enables business analytics and informed decision-making. You will learn to apply analytics in various areas, such as developing models for understanding customer value and forecasting demand, evaluating complex investments, and evaluating acquisition targets. Decision-driven analytics requires both a sense of business logic and critical reflection and analytical and technical capabilities to develop insight from large data sets. Analytics and management also involve sense-making processes taking place in interaction with relevant others. Managing stakeholders and communicating across functional and organizational boundaries is essential for making and implementing sound decisions. Hence, to study and practice management, you will develop capabilities to systematically observe and collect qualitative data to analyze and make sense of interaction processes and implement change in organizations. Quantitative methods are deeply embedded in general management and analytics, but qualitative research methods too are essential in practicing and studying reflexive management.


General Management and Analytics is a two-year master’s programme that is divided into four semesters. The fall semester runs from September to December and the spring semester from February to June. There are eight mandatory courses during the first year and elective courses followed by a master’s thesis in the second year. The programme will to some extent, also give access to take progressive electives, enabling you to go even further into specific areas.

Additional options

In  the second year you have the option to apply for the CEMS programme.
You can also use part of your third semester to obtain a minor in one of the specialised minor programmes.

Course overview

1st semester

2nd semester

3rd semester

4th semester

Corporate Finance (7.5 ECTS)

Business Analytics (7.5 ECTS)

Electives / Exchange / CEMS (30 ECTS)

Master’s thesis (30 ECTS)

Management Accounting (7.5 ECTS)

Market-informed Decisions (7.5 ECTS)

Strategy and Organization (7.5 ECTS)

Qualitative Research Methodology (7.5 ECTS)

Market Development (7.5 ECTS)

Business Project (7.5 ECTS)

PDF iconYou can find more information and the course descriptions here

Sidst opdateret: Web editor - Student Communications // 13/02/2023