Ser­vice De­vel­op­ment, 2nd year pro­ject: Ser­vice and In­nov­a­tion

Course content

Societies, economic environments and culture change over time, creating dynamic conditions in which organizations and particularly businesses, need to work, survive and prosper. This course will examine and discuss factors that drive the creation or transformation of services, by exploring entrepreneurial and creative processes in various service settings. Besides an obvious element of creativity, the course will investigate and analyse the adaptation of services to shifts in customer needs, stakeholder demands and other contextual conditions. The course combines a series of theoretical discussions with applied work, and aims to provide students with the competences required to experiment with service development processes. The course will lead to the 2nd year project, where students are expected to present ideas, provide arguments for their relevance and reflect on their creative own experience.