Department of Strategy and Innovation

Professor with special responsibilities

Room: KIL/14.A-2.99

Carmelo Cennamo is Professor with special responsibilities of Strategy and Entrepreneurship at Copenhagen Business School, where he is Co-Director of the Entrepreneurship Concentration studies of the MBA Program.

Expert on Digital Platforms, Digital Markets, Ecosystems, he studies how firms manage their interdependent activities and how they try to shape the business context where these activities take place to gain competitive advantage. His work spans different sectors including videogames, mobile apps, oil and gas, automotive, hospitality, mobility, online news, blockchain and initial coins offerings; has appeared in the top academic journals such as Strategic Management Journal, Organization Science, Journal of Management Studies, Journal of Management, Research Policy, as well as MIT Sloan Management Review, California Management Review, and has been recognised with prestigious awards such as Best Paper Prize (finalist) from the Strategic Management Society (2014, 2018), Best Paper Award (finalist, 2017), Best Paper Proceedings (2017, 2015, 2013), Best Dissertation Award (finalist, 2011), and Distinguished Student Paper Award (2010) from the Academy of Management.

His research on competitive dynamics in platform markets and ecosystems addresses questions such as:
- What is an ecosystem? How do you build it?
- What are platform markets and why do they matter?
- How do you compete in digital, platform markets?
- How do platforms disrupt incumbents' business and entire sectors?

A frequent keynote speaker on these topics in academic, corporate and industry events, he is also very active in the public debate on the broader impact that platforms and digital have in the modern society and economy.


Primary research areas

- Platform ecosystems
- Competition in digital markets
- Platform competition and platform disruption
- Digital transformation at market and sector level


Administrative tasks

Link to this homepage

Carmelo Cennamo is the program coordinator of the Entrepreneurship Concentration courses in the MBA Program at CBS.

He teaches also the "Innovation and Strategy in the Digital Economy”, “Strategy and Market Development”, and “Strategies for Growth” courses in the MSc program at CBS.  



Other teaching activities

Selected publications

C. Cennamo. (in press). Competing in Digital Markets: A Platform-based Perspective. Academy of Management Perspectives (

M. Masucci, S. Brusoni, C. Cennamo. 2020. Removing Bottlenecks in Business Ecosystems: The Strategic Role of Outbound Open Innovation. Research Policy, 49(1). (

C. Cennamo & J. Santaló. 2019. “Generativity Tension and Value Creation in Platform Ecosystems”, Organization Science, 30: 447-646 (

M.G. Jacobides, C. Cennamo & Gawer A. 2018. “Towards a Theory of Ecosystems.”, Strategic Management Journal, 39: 2255-2276. (

C. Cennamo, Ozalp H., & Kretschmer T. 2018. “Platform Architecture and Quality Tradeoffs of Multihoming Complements”. Information Systems Research, 29 (2): 461-478 (

Ozalp H., Cennamo C., Gawer A. 2018. “Disruption in platform-based ecosystems?”, Journal of Management Studies, 55: 1203–1241. Special issue on Managing in the Age of Disruptions. (

C. Cennamo, 2018. “Building the Value of Next-Generation Platforms: The Paradox of Diminishing Returns”, Journal of Management, 44: 3038-3049 (published online in June 2016:

C. Cennamo & J. Santaló, 2013. “Platform Competition: Strategic Tradeoffs in Platform Markets”, Strategic Management Journal, vol. 34: 1331–1350 – Link to article  

I. Visnjic, C. Cennamo, A. Neely, 2017. “Governing the city: Unleashing Value from the Business Ecosystem”, California Management Review, vol. 59(1)– special issue on “The City as a Lab: Open Innovation meets the Collaborative Economy”, editors: B. Cohen, E. Almirall, H. Chesbrough.

C. Cennamo & J. Santaló, 2015. “How to Avoid Platform Traps”, MIT Sloan Management Review, vol. 57: 12–15 – Link to article       


Publications sorted by:
Carmelo Cennamo; D. Daniel Sokol / Can the EU Regulate Platforms Without Stifling Innovation?
In: Harvard Business Review Digital Articles, 19.3.2021
Journal article > peer review
Carmelo Cennamo / Competing in Digital Markets : A Platform-based Perspective.
In: Academy of Management Perspectives, Vol. 35, No. 2, 5.2021, p. 265-291
Journal article > peer review
Paolo Aversa; Carmelo Cennamo; Gianni G. Lorenzoni / Digital Transformation in Manufacturing Ecosystems : A Case of Integration Decoupling.
In: Proceedings of the Eightieth Annual Meeting of the Academy of Management. ed. /Guclu Atinc. Briarcliff Manor, NY : Academy of Management 2020, 1 p. (Academy of Management Proceedings)
Conference abstract in proceedings > peer review
M. Mahdi Tavalaei; Carmelo Cennamo / In Search of Complementarities within and Across Platform Ecosystems : Complementors’ Relative Standing and Performance in Mobile Apps Ecosystems.
In: Long Range Planning, 5.4.2020
Journal article > peer review
Carmelo Cennamo; Giovanni Battista Dagnino; Alberto Di Minin; Gianvito Lanzolla / Managing Digital Transformation : Scope of Transformation and Modalities of Value Co-generation and Delivery.
In: California Management Review, Vol. 62, No. 4, 8.2020, p. 5-16
Journal article > peer review
Monica Masucci; Stefano Brusoni; Carmelo Cennamo / Removing Bottlenecks in Business Ecosystems : The Strategic Role of Outbound Open Innovation.
In: Research Policy, Vol. 49, No. 1, 2.2020
Journal article > peer review
Carmelo Cennamo; Cecilia Marchesi; Tim Meyer / Two Sides of the Same Coin? : Decentralized versus Proprietary Blockchains and the Performance of Digital Currencies.
In: Academy of Management Discoveries, Vol. 6, No. 3, 9.2020, p. 382-405
Journal article > peer review
Claudio Panico; Carmelo Cennamo / User Preferences and Strategic Interactions in Platform Ecosystems
In: Strategic Management Journal, 27.3.2020
Journal article > peer review
Tim Meyer; Carmelo Cennamo / For Which Incumbents Are Digital Platforms Really a Threat? : The Role of Asset Ownership.
In: Proceedings of the Seventy-ninth Annual Meeting of the Academy of Management. ed. /Guclu Atinc. Briar Cliff Manor, NY : Academy of Management 2019, p. 466-471 (Academy of Management Proceedings)
Article in proceedings > peer review
Carmelo Cennamo; Juan Santaló / Generativity Tension and Value Creation in Platform Ecosystems
In: Organization Science, Vol. 30, No. 3, 2019, p. 617–641
Journal article > peer review
Academic Interests

Outside activities
Year Name of contractual partner Type of activity
2019, 2020 DEVO Digital Lab at SDA Bocconi School of Management Research coordinator of the research project on Platform Economy and Platform Disruption