Department of Strategy and Innovation
Carmelo Cennamo is Professor with special responsibilities of Strategy and Entrepreneurship at Copenhagen Business School, where he is Co-Director of the Entrepreneurship Concentration studies of the MBA Program.
Expert on Digital Platforms, Digital Markets, Ecosystems, he studies how firms manage their interdependent activities and how they try to shape the business context where these activities take place to gain competitive advantage. His work spans different sectors including videogames, mobile apps, oil and gas, automotive, hospitality, mobility, online news, blockchain and initial coins offerings; has appeared in the top academic journals such as Strategic Management Journal, Organization Science, Journal of Management Studies, Journal of Management, Research Policy, as well as MIT Sloan Management Review, California Managment Review, and has been recognised with prestigious awards such as Best Paper Prize (finalist) from the Strategic Management Society (2014, 2018), Best Paper Award (finalist, 2017), Best Paper Proceedings (2017, 2015, 2013), Best Dissertation Award (finalist, 2011), and Distinguished Student Paper Award (2010) from the Academy of Management.
His research on competitive dynamics in platform markets and ecosystems addresses questions such as:
- What is an ecosystem? How do you build it?
- What are platform markets and why do they matter?
- How do you compete in digital, platform markets?
- How do platforms disrupt incumbents' business and entire sectors?
A frequent keynote speaker on these topics in academic, corporate and industry events, he is also very active in the public debate on the broader impact that platforms and digital have in the modern society and economy.
- Platform ecosystems
- Competition in digital markets
- Platform competition and platform disruption
- Digital transformation at market and sector level
Carmelo Cennamo is the program coordinator of the Entrepreneurship Concentration courses in the MBA Program at CBS.
He teaches also the "Innovation and Strategy in the Digital Economy”, “Strategy and Market Development”, and “Strategies for Growth” courses in the MSc program at CBS.
C. Cennamo. (in press). Competing in Digital Markets: A Platform-based Perspective. Academy of Management Perspectives (https://doi.org/10.5465/amp.2016.0048)
M. Masucci, S. Brusoni, C. Cennamo. 2020. Removing Bottlenecks in Business Ecosystems: The Strategic Role of Outbound Open Innovation. Research Policy, 49(1). (https://doi.org/10.1016/j.respol.2019.103823)
C. Cennamo & J. Santaló. 2019. “Generativity Tension and Value Creation in Platform Ecosystems”, Organization Science, 30: 447-646 (https://doi.org/10.1287/orsc.2018.1270).
M.G. Jacobides, C. Cennamo & Gawer A. 2018. “Towards a Theory of Ecosystems.”, Strategic Management Journal, 39: 2255-2276. (https://doi.org/10.1002/smj.2904)
C. Cennamo, Ozalp H., & Kretschmer T. 2018. “Platform Architecture and Quality Tradeoffs of Multihoming Complements”. Information Systems Research, 29 (2): 461-478 (https://doi.org/10.1287/isre.2018.0779)
Ozalp H., Cennamo C., Gawer A. 2018. “Disruption in platform-based ecosystems?”, Journal of Management Studies, 55: 1203–1241. Special issue on Managing in the Age of Disruptions. (https://doi.org/10.1111/joms.12351)
C. Cennamo, 2018. “Building the Value of Next-Generation Platforms: The Paradox of Diminishing Returns”, Journal of Management, 44: 3038-3049 (published online in June 2016: https://doi.org/10.1177/0149206316658350).
C. Cennamo & J. Santaló, 2013. “Platform Competition: Strategic Tradeoffs in Platform Markets”, Strategic Management Journal, vol. 34: 1331–1350 – Link to article
I. Visnjic, C. Cennamo, A. Neely, 2017. “Governing the city: Unleashing Value from the Business Ecosystem”, California Management Review, vol. 59(1)– special issue on “The City as a Lab: Open Innovation meets the Collaborative Economy”, editors: B. Cohen, E. Almirall, H. Chesbrough.
C. Cennamo & J. Santaló, 2015. “How to Avoid Platform Traps”, MIT Sloan Management Review, vol. 57: 12–15 – Link to article
In: Research Policy, Vol. 49, No. 1, 2.2020
In: Academy of Management Perspectives, 29.7.2019
In: Proceedings of the Seventy-ninth Annual Meeting of the Academy of Management. ed. /Guclu Atinc. Briar Cliff Manor, NY : Academy of Management 2019, p. 466-471 (Academy of Management Proceedings)
In: Organization Science, Vol. 30, No. 3, 2019, p. 617–641
Carmelo Cennamo is the research coordinator of the research project on Platform Economy and Platform Disruption carried out by the DEVO Digital Lab at SDA Bocconi School of Management