Department of Strategy and Innovation

Professor with special responsibilities

Room: KIL/14.A-2.99

Carmelo Cennamo is Professor with special responsibilities of Strategy and Entrepreneurship at Copenhagen Business School, where he is Co-Director of the Entrepreneurship Concentration studies of the MBA Program.

Expert on Digital Platforms, Digital Markets, Ecosystems, he studies how firms manage their interdependent activities and how they try to shape the business context where these activities take place to gain competitive advantage. His work spans different sectors including videogames, mobile apps, oil and gas, automotive, hospitality, mobility, online news, blockchain and initial coins offerings; has appeared in the top academic journals such as Strategic Management Journal, Organization Science, Journal of Management Studies, Journal of Management, Research Policy, as well as MIT Sloan Management Review, California Management Review, and has been recognised with prestigious awards such as Best Paper Prize (finalist) from the Strategic Management Society (2014, 2018), Best Paper Award (finalist, 2017), Best Paper Proceedings (2017, 2015, 2013), Best Dissertation Award (finalist, 2011), and Distinguished Student Paper Award (2010) from the Academy of Management.

His research on competitive dynamics in platform markets and ecosystems addresses questions such as:
- What is an ecosystem? How do you build it?
- What are platform markets and why do they matter?
- How do you compete in digital, platform markets?
- How do platforms disrupt incumbents' business and entire sectors?

A frequent keynote speaker on these topics in academic, corporate and industry events, he is also very active in the public debate on the broader impact that platforms and digital have in the modern society and economy.


Primary research areas

- Platform ecosystems
- Competition in digital markets
- Platform competition and platform disruption
- Digital transformation at market and sector level


Administrative tasks

Link to this homepage

Carmelo Cennamo is the program coordinator of the Entrepreneurship Concentration courses in the MBA Program at CBS.

He teaches also the "Innovation and Strategy in the Digital Economy”, “Strategy and Market Development”, and “Strategies for Growth” courses in the MSc program at CBS.  



Other teaching activities

Selected publications

C. Cennamo. (in press). Competing in Digital Markets: A Platform-based Perspective. Academy of Management Perspectives (

M. Masucci, S. Brusoni, C. Cennamo. 2020. Removing Bottlenecks in Business Ecosystems: The Strategic Role of Outbound Open Innovation. Research Policy, 49(1). (

C. Cennamo & J. Santaló. 2019. “Generativity Tension and Value Creation in Platform Ecosystems”, Organization Science, 30: 447-646 (

M.G. Jacobides, C. Cennamo & Gawer A. 2018. “Towards a Theory of Ecosystems.”, Strategic Management Journal, 39: 2255-2276. (

C. Cennamo, Ozalp H., & Kretschmer T. 2018. “Platform Architecture and Quality Tradeoffs of Multihoming Complements”. Information Systems Research, 29 (2): 461-478 (

Ozalp H., Cennamo C., Gawer A. 2018. “Disruption in platform-based ecosystems?”, Journal of Management Studies, 55: 1203–1241. Special issue on Managing in the Age of Disruptions. (

C. Cennamo, 2018. “Building the Value of Next-Generation Platforms: The Paradox of Diminishing Returns”, Journal of Management, 44: 3038-3049 (published online in June 2016:

C. Cennamo & J. Santaló, 2013. “Platform Competition: Strategic Tradeoffs in Platform Markets”, Strategic Management Journal, vol. 34: 1331–1350 – Link to article  

I. Visnjic, C. Cennamo, A. Neely, 2017. “Governing the city: Unleashing Value from the Business Ecosystem”, California Management Review, vol. 59(1)– special issue on “The City as a Lab: Open Innovation meets the Collaborative Economy”, editors: B. Cohen, E. Almirall, H. Chesbrough.

C. Cennamo & J. Santaló, 2015. “How to Avoid Platform Traps”, MIT Sloan Management Review, vol. 57: 12–15 – Link to article       


Publications sorted by:
Carmelo Cennamo; Lorenzo Diaferia; Aasha Gaur; Gianluca Salviotti / Assessing Incumbents' Risk of Digital Platform Disruption
In: MIS Quarterly Executive, Vol. 21, No. 1, 3.2022, p. 55-74
Journal article > peer review
Tim Meyer; Anna Kerkhof; Carmelo Cennamo; Tobias Kretschmer / Competing for Attention on Information Platforms : The Case of Local News Outlets.
Paper presented at DRUID22 Conference, 2022
Paper > peer review
Tim Meyer; Anna Kerkhof; Carmelo Cennamo; Tobias Kretschmer / Competing for Attention on Information Platforms : The Case of Local News Outlets.
Munich : CESifo Group 2022, 48 p. (CESifo Working Paper, No. 9832)
Working paper
Tim Meyer; Anna Kerkhof; Carmelo Cennamo / Competition for Attention on Information Platforms : The Case of Local News Outlets.
In: Proceedings of the Eighty-second Annual Meeting of the Academy of Management . ed. /Sonja Taneja. Briarcliff Manor, NY : Academy of Management 2022, 1 p., p. 925 (Academy of Management Proceedings)
Conference abstract in proceedings > peer review
Carmelo Cennamo; Tobias Kretschmer; Panos Constantinides; Cristina Alaimo; Juan Santaló / Digital Platforms Regulation : An Innovation-centric View of the EU’s Digital Markets Act.
In: Journal of European Competition Law & Practice, 17.10.2022
Journal article > peer review
Carmelo Cennamo; Pedro Oliveira; Leid Zejnilovic / Unlocking Innovation in Healthcare : The Case of the Patient Innovation Platform.
In: California Management Review, Vol. 64, No. 4, 8.2022, p. 47-77
Journal article > peer review
Claudio Panico; Carmelo Cennamo / User Preferences and Strategic Interactions in Platform Ecosystems
In: Strategic Management Journal, Vol. 43, No. 3, 3.2022, p. 507-529
Journal article > peer review
Carmelo Cennamo; D. Daniel Sokol / Can the EU Regulate Platforms Without Stifling Innovation?
In: Harvard Business Review Digital Articles, 19.3.2021
Journal article > peer review
Carmelo Cennamo / Competing in Digital Markets : A Platform-based Perspective.
In: Academy of Management Perspectives, Vol. 35, No. 2, 5.2021, p. 265-291
Journal article > peer review
Carmelo Cennamo / Digital Markets Act’s Objectives : Efficiency vs. Innovation Logics.
In: The Digital Services Act and the Digital Markets Act: A Forward-looking and Consumer-centred Perspective . . ed. /Lukas Wiewiorra; Ilse Godlovitch. Bruxelles : European Parliament 2021
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Academic Interests

Outside activities
Year Name of contractual partner Type of activity
2019, 2020 DEVO Digital Lab at SDA Bocconi School of Management Research coordinator of the research project on Platform Economy and Platform Disruption
2021 SDA Bocconi Teaching executive education 
2021 Huawei Europe Strategy advice
2021 Amazon Europe Strategy advice
2021 European Parliament, IMCO committee Expert advice