trimarktg

Department of Marketing

Torsten
Ringberg
Professor
,
PhD


Room: SOL/C3.28
Tel:
+4538152241
E-mail: tri.marktg@cbs.dk
Primary research areas
  • Branding
  • Strategic brand positioning
  • Consumer subconscious processing and mind mapping
  • Socio-cultural insights into consumer identity and interpretive communities
  • Consumer embodied cognition
  • In-depth interviews methods, participant observation, and focus groups
  • Strategic simulation games
  • Mental models qua internalized socio-cognitive and personal frameworks (i.e. cultural and private mental models).
  • Strategic handling of Big Data
Link to this homepage
www.cbs.dk/en/staff/trimarktg
Presentation
Dr. Ringberg publishes in top tier international academic business journals, such as Journal of Marketing, Journal of Consumer Research, Journal of Management Studies, Research in the Sociology of Organizations. He regularly reviews for a number of journals, including Journal of Consumer Research and Journal of Management Studies, Organization Studies and others. He also presents at and reviews for the Association of Consumer Research (ACR), the American Marketing Association (AMA), and other international consumer behavior conferences. Dr. Ringberg has worked on projects with leading U.S. and European corporations on issues such as consumer conceptualization, subconscious motives, consumers' symbolic world and strategic brand positioning. He combines sophisticated qualitative research methods with relevant social science and socio-cognitive theories to identify these mental models. He has won Best in Practice Awards from the American Marketing Association/Milwaukee (AMA), based on new consulting approaches and their strategic implications for brands.
 
EDUCATION
2001  PhD in Marketing, Pennsylvania State University, University Park, Pennsylvania, USA
1996  Advanced MBA in International Marketing, Chaminade University, Hawaii
1995  MA in Psychological Anthropology, University of Hawaii, Hawaii
1990  MBA, Chaminade University, Hawaii.
Supervision

COMMITTEE AND ADMINISTRATIVE TASKS

2010-2015         Programme Coordinator of the MSc Brand and Communications Management   
                            (BCM/MCM) graduate student 2-year cohort line (approx. 120 students per year intake)
2010-ongoing    PhD Coordinator Department of Marketing. Member of School of Economics and
                            Management PhD Board.
2009-ongoing    Supervision (5 months duration) of individual Master theses projects
 
 

PhD COMMITTEES AND DEFENSES

2013-ongoing     Katrine Kunst (PhD secondary advisor)
2012-ongoing     Pernille Ryden (PhD primary advisor)
2008                   Melissa Bublitz & Stepen (Prelim Committee)
2008                   Hee-Kwon Jung (Dissertation Proposal)
2007                   Feng (Oliver) Liu (Dissertation Defence Committee)
2007                   Kai-Yu Wang (Dissertation Defense Committee)
2006                   Minli Liang & Oliver Liu (Dissertation Defense Committees)
2004                   Ruiliang Yan (Prelim Committee)
2003                   Minli Liang & Hee-Kwon Jung (Prelim Committee)
Other teaching activities

TEACHING AWARDS

2008 - Gold Star Teaching Award, Sheldon B. Lubar School of Business University of Wisconsin, Milwaukee.

2007 - Finalist for the University of Wisconsin, Milwaukee-wide campus teaching award.

2007 - Business Advisory Council Teaching Award, Sheldon B. Lubar School of Business, University of Wisconsin-Milwaukee.

2007 - Hormel Meritorious Teaching Award, Marketing Management Association, U.S. National Competition.

2000-01 - Received Fred Brand, Jr. Award, Graduate School Teaching, Smeal College of Business Administration, Penn State University, Pennsylvania.

 

TEACHING EXPERIENCE

2010-ongoing  Advisor for MBA students on their final stragegy project (6 months project duration)

2010-ongoing  Advisor for EMBA students on their final stragegy project (2 years project duration)

2009-ongoing  Socio-Cognitive Science of Branding, Social Responsible Marketing, Pharmasism & StratsimMarketing (both simulation games), all at CBS.

2009  University of Wisconsin-Madison, USA. Qualitative Research, part of core MBA program.

2001-09  University of Wisconsin, Milwaukee, USA. Marketing Management and Marketing Strategy (StratsimMarketing, undergraduate and graduate levels).

2005  Owen Graduate School of Management, Vanderbilt University, Tennessee, USA, Marketing Management, Qualitative Theories and Methods. Taught Qualitative Research at the graduate level.

2001-1997  Penn State University, USA. Consumer Behavior at the undergraduate level.

Selected publications
  • Ostinelli, Luna & Ringberg (2015) ”The Embodied Simulation of Verticality,” paper presented at the annual Association of Consumer Research (ACR) conference, Oct 1-4, Session 2.6.4, New Orleans, Louisiana, USA

  • Xiaojing Yang; Torsten Ringberg, Huifang Mao, Laura Peracchio (2011) "The Construal (in)compatibility Effect: The Moderating Role of a Creative Mindset," in Journal of Consumer Research

  • Luna, David, Torsten Ringberg, and Laura Peracchio (Sept 2008), "One Individual, Two Identities: Frame Switching Among Biculturals," Journal of Consumer Research Vol. 35, No 2, p. 279-293.
  • Ringberg, Torsten and Markus Reihlen, (Sept 2008). "Toward a Socio-Cognitive Approach to Knowledge Transfer," in Journal of Management Studies Vol. 45 No 5, p. 912-935.
  • Ringberg, Torsten, Gaby Odekerken-Schröder and Glenn L. Christensen, (2007) "A cultural models approach to segmenting consumer recovery expectations." Journal of Marketing, Vol.71 (July), p. 194-214.
  • Reihlen, Markus and Torsten Ringberg, (2006) "Computer-mediated knowledge systems in consultancy firms: do they work?" Professional Service Firms; Royston Greenwood and Toy Sudderby (eds.), Research in Sociology of Organizations. Vol. 24, p. 307-336. (annual volume/periodical).
  • Massimiliano Ostinelli; David Luna; Torsten Ringberg / When up Brings you Down : The Effects of Imagined Vertical Movements on Motivation, Performance, and Consumer Behavior.
    In: Journal of Consumer Psychology, Vol. 24, No. 2, 2014, p. 271-283.
Publications & dissemination
2017
Pernille Rydén; Torsten Ringberg; Per Østergaard Jacobsen / Disrupt your Mindset to Transform your Business with Big Data : A Guide to Strategic Thinking.
Rungsted Kyst : Efficiens 2017, 264 p.
Book
2015
Pernille Rydén; Torsten Ringberg; Ricky Wilke / How Managers Can Create Value from Strategic Framing of Social Media
In: Conference Proceedings The Business & Management Review, Vol. 6, No. 4, 2015, p. 267
Conference abstract in journal
Pernille Rydén; Torsten Ringberg; Ricky Wilke / How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media
In: Journal of Interactive Marketing, Vol. 31, 8.2015, p. 1-16
Journal article
Per Østergaard Jacobsen; Eric Bentzen; Mogens Bjerre; Frank Bøggild; Abid Hussain; Jane Frederikke Land; Niels Buus Lassen; Raghava Rao Mukkamala; Torsten Ringberg; Ravi Vatrapu / Temperaturen på danske loyalitetsklubber anno 2015 : Analyse & håndbog i arbejdet med loyalitet.
Rungsted Kyst : Efficiens 2015, 159 p.
Book
2014
Pernille Rydén; Torsten Ringberg; Ricky Wilke / An Investigation of How Managers’ Mental Models of Business-Consumer Interaction Influence the Implementation and Use of Social Media
In: Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. . ed. /Enrique Bigné. Brussels : EMAC 2014, p. 229
Conference abstract in proceedings
Pernille Rydén; Torsten Ringberg; Ricky Wilke / An Investigation of the Mental Models of Social Media in the Minds of Managers
Paper presented at The 43rd EMAC Annual Conference 2014, 2014
Paper
Massimiliano Ostinelli; David Luna; Torsten Ringberg / When up Brings you Down : The Effects of Imagined Vertical Movements on Motivation, Performance, and Consumer Behavior.
In: Journal of Consumer Psychology, Vol. 24, No. 2, 2014, p. 271-283
Journal article
2013
Massimiliano Ostinelli; Torsten Ringberg; David Luna / Driving Symbolic Consumption through Imagined Vertical Movements
Paper presented at The European Association for Consumer Research Conference. EACR 2013, 2013
Paper
Markus Reihlen; Torsten Ringberg / Uncertainty, Pluralism, and the Knowledge-Based Theory of the Firm : From J.-C. Spender’s Contribution to a Socio-Cognitive Approach.
In: European Management Journal, Vol. 31, No. 6, 12.2013, p. 706-716
Journal article
2012
Torsten Ringberg; Stine Bjerregaard / Brand Relationships 2.0 : A Fundamental Paradox of Proactive Relational Branding and Critical Consumer Culture.
Paper presented at The 41th EMAC Annual Conference 2012, 2012
Paper
More results... (total 38 results)
Administrative tasks
PRACTICAL EXPERIENCE
 
Present-2001  Consultant for large international companies in the U.S. and Scandinavia. Mind mapping consumers' subconscious and emotional brand preferences and translating findings into strategic implications and brand positioning.
 
2001-1997  Associate at OlsonZaltman Inc. an international, cutting-edge qualitative consulting company in qualitative consumer research.
 
1989-1987  Marketing Manager in Travelline, Swiss firm
 
1987-1983  Co-owner and co-initiator of Columbie Boats I/S (manufacturing, selling and chartering of 45" sailing yachts).