Department of Marketing

PhD fellow

Room: SOL/D3.35
E-mail: js.marktg@cbs.dk

Jacob is an Industrial Ph.D. student at the Department of Marketing and The Agency Scandinavia since 2021. 

Jacob has a bachelor degree in Philosophy and Business Studies from Roskilde University and a Masters degree in Business Administration and Philosophy at Copenhagen Business School.

After finishing his studies, Jacob worked with fundraising insights, customer insights & applied behavioral science in a large Danish company. 

Jacobs' research focuses on charitable giving and fundraising, in particular how to estimate and predict the life-time value of charitable donors using econometric models and experimentational methods. In addition to making scientific contributions on this topic, the aim of Jacobs' work is the development of analytical marketing/fundraising reports and software for various NGOs. 

Primary research areas
  • Charitable Giving
  • Fundraising
  • Marketing Modeling
  • Relationship Marketing
  • Behavioral Science
  • Non-Profit Marketing Management
  • Effective Altruism 
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