Jacob Schjødt
Assistant Professor
Departments
Department of Marketing
Room: SOL/D3.35
Decision-making
B2C
Consumer behaviour
Marketing
Quantitative methods
Non-profit
Primary research areas
Charitable giving
What makes people donate money to a charitable organisation?
Donor lifetime value and churn management
What makes donors more financially valuable for a charitable organisation and how can this be optimised?
Advertisement avoidance, marketing fatigue, persuasion knowledge
When does marketing, as used by charities, incur adverse effects on donation behaviour?
I want to help charities understand the effect of their private fundraising efforts
My research helps:
- Charities understand the (desirable and adverse) consequences of their marketing on donation behaviour
- Charities use their private fundraising budgets more effectively, so they can grow and better support their cause
- Understand what makes people give their hard-earned money to charitable causes in the field
- Uncover the monetary consequences of asking donors for too much
Recent research projects
How do charities try to retain their donors? A pulse check of post-donation fundraising practice
The risk of asking for more: Improving member uplift by providing information on future appeals
Outside activities
Independent Consultant & Speaker, 2023–current
Consulting fundraisers on private donor management.