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Department of Marketing

Dr. Anna-Bertha Heeris Christensen holds a Ph.D. in Marketing from Copenhagen Business School. Anna-Bertha does research in the liminal space between consumption, production and work within the digital context. Building on sociological foundations Anna-Bertha specializes in Influencer Marketing and the ethicality of commercializing humans.
Anna-Bertha’s key research areas are human branding, influencer marketing, ethics and qualitative methods.
Christensen, A. B. H. (2022). Conflicts and Challenges in Practices of Commercializing Humans: An Ethnographic Study of Influencer Marketing Work.
Christensen, A. B. H., Gyrd-Jones, R., & Beverland, M. B. (2020). Digital Exploitation through Emotional Labour: The Work-practices of Influencers.
Erz, A., & Heeris Christensen, A. B. (2018). Transforming consumers into brands: Tracing transformation processes of the practice of blogging. Journal of Interactive Marketing, 43(1), 69-82.
Frederiksberg : Copenhagen Business School [Phd] 2022, 165 p. (PhD Series, No. 37.2022)
Paper presented at 36th EGOS Colloquium 2020, 2020
In: Journal of Interactive Marketing, Vol. 43, No. 3, 8.2018, p. 69-82
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
København : Kommunikationsforum 30.11.2022
In: Markedsføring, 18.10.2020, p. 56
In: Politiken, 31.1.2019, p. 7
Frederiksberg : CBS Business Stories 2019
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