Department of Marketing

ahcmarktg

Department of Marketing

Anna-Bertha Heeris
Christensen
PhD fellow


Room: SOL/D3.32
Tel:
+4538152106
E-mail: ahc.marktg@cbs.dk
anna-bertha
Presentation

Previously I have been:

  • Enrolled as a PhD Fellow at University of Hertfordshire.
  • Teaching assistant and external Lecturer, Department of Marketing, Copenhagen Business School
  • External Lecturer, Department of Marketing and Management, Syddansk Universitet (SDU) 

I hold a Master degree in Marketing and Economics (EMF), Copenhagen Business School. 

I am currently part of the Brand Meaning Research Cluster and the Digital Marketing Resaerch Cluster.

I am a Visiting PhD at Lund University, Department og Business Administration.

Primary research areas

I critically explore humans in digital spaces of commercialization. I use sociological concepts to study current digital phenomena that involve commercialization of humans. I use influencer marketing as a case in my PhD to research challenges and conflicts herein.  
My main research interests are: 

  • Human branding  
  • Social media and Influencer Marketing  
  • Emotional labour 
  • Qualitative Research  

Research expertise 

  • Influencer Marketing 
  • Human branding  
Administrative tasks


Social media
Link to this homepage
www.cbs.dk/en/staff/ahcmarktg
Courses


Supervision


Other teaching activities


Selected publications

2018
Antonia Erz; Anna-Bertha Heeris Christensen / Transforming Consumers Into Brands : Tracing Transformation Processes of the Practice of Blogging.
In: Journal of Interactive Marketing, Vol. 43, No. 3, 2018, p. 69-82
Journal article > peer review

Publications sorted by:
2020
Anna-Bertha Heeris Christensen; Richard Gyrd-Jones; Michael B. Beverland / Digital Exploitation through Emotional Labour : The Work-practices of Influencers.
Paper presented at 36th EGOS Colloquium 2020, 2020
Paper > peer review
2018
Antonia Erz; Anna-Bertha Heeris Christensen / Transforming Consumers Into Brands : Tracing Transformation Processes of the Practice of Blogging.
In: Journal of Interactive Marketing, Vol. 43, No. 3, 8.2018, p. 69-82
Journal article > peer review
2016
Antonia Erz; Richard Gyrd-Jones; Anna-Bertha Heeris Christensen / “I Blog so I Become” : Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts.
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
Academic Interests


Outside activities

No outside activities to report