ahcmarktg
Department of Marketing

Previously I have been:
- Enrolled as a PhD Fellow at University of Hertfordshire.
- Teaching assistant and external Lecturer, Department of Marketing, Copenhagen Business School
- External Lecturer, Department of Marketing and Management, Syddansk Universitet (SDU)
I hold a Master degree in Marketing and Economics (EMF), Copenhagen Business School.
I am currently part of the Brand Meaning Research Cluster and the Digital Marketing Resaerch Cluster.
I am a Visiting PhD at Lund University, Department og Business Administration.
I critically explore humans in digital spaces of commercialization. I use sociological concepts to study current digital phenomena that involve commercialization of humans. I use influencer marketing as a case in my PhD to research challenges and conflicts herein.
My main research interests are:
- Human branding
- Social media and Influencer Marketing
- Emotional labour
- Qualitative Research
Research expertise
- Influencer Marketing
- Human branding
2018
Antonia Erz; Anna-Bertha Heeris Christensen / Transforming Consumers Into Brands : Tracing Transformation Processes of the Practice of Blogging.
In: Journal of Interactive Marketing, Vol. 43, No. 3, 2018, p. 69-82
Journal article > peer review
Paper presented at 36th EGOS Colloquium 2020, 2020
In: Journal of Interactive Marketing, Vol. 43, No. 3, 8.2018, p. 69-82
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016 (Proceedings of the European Marketing Academy)
In: Markedsføring, 18.10.2020, p. 56
In: Politiken, 31.1.2019, p. 7
Frederiksberg : CBS Business Stories 2019
Nyt indblik i influencernes betydning
Ekspert om kopivare-kampagne: Det er godt gået. Men jeg savner én ting
Youtuber prøver igen efter konkurs
Melder om travlhed under coronakrise
"En kæmpe blåstempling af influenter"
Influencers for en bæredygtig fremtid
Unge kometiværksættere valgte store influencere fra
Stressede youtubere er et 'samfundsproblem': Snart kommer forbund med nye retningslinjer
Nye etiske retningslinjer for influencere vil stoppe reklamer for plastikkirurgi
Sagen forfra: Hvordan er Fie Laursens numseløft landet på ministerens bord?
Influencer Marketing har været det vilde vesten. Men nu går vi ind i en ny fase
The Greta Syndrome: How a Swedish girl became a world-wide climate phenomenon - and why she is making some people absolutely furious
Miljøstyrelsen går ind i sagen om tandblegeprodukt
Kontant slår alarm om SmileBright
No outside activities to report