Anna-Bertha Heeris Christensen

About

View research profile and publications

E-mail

ahc.marktg@cbs.dk

Telephone

Office: +4538152106

Mobile: +4541852591

Departments

Department of Marketing

Room: SOL/C3.20

View research profile and publications

Subjects

Management Branding Consumer behaviour Social media Qualitative methods Ethics Sociology

My research creates socio-political change by informing the wider public and decision makers about challenges that humans, brands and organizations face in complex context that are enforced by social media.

My research has impact on ethical considerations of influencer marketing in Denmark. Over the years I have impacted the influencer marketing industry by discussing my research in various media, in industry conferences, in organizations and in the ethical council hosted by Danske Bloggere.

I am currently working on a project that aims to understand how young adults navigate being on social media. This research aims at nuancing current societal and political discussions on social media consumption and well-being.

I am also working on a project that understands brands political role in the current geopolitical challenges. This research aims to uncover the impact that brands have on political decision making.

In general, my research aims at unfolding often invisible problems that impact humans or organizations negatively. In doing so, I hope to explain wicked problems and challenges in a socio-cultural context.

About

My re­search cre­ates so­cio-polit­ic­al change by in­form­ing the wider pub­lic and de­cision makers about chal­lenges that hu­mans, brands and or­gan­iz­a­tions face in com­plex con­text that are en­forced by so­cial me­dia.

My research creates socio-political change by informing the wider public and decision makers about challenges that humans, brands and organizations face in complex context that are enforced by social media.