Department of Marketing
Previously I have been:
Enrolled as a PhD Fellow at University of Hertfordshire.
Teaching assistant and external Lecturer, Department of Marketing, Copenhagen Business School
External Lecturer, Department of Marketing and Management, Syddansk Universitet (SDU)
I hold a Master degree in Marketing and Economics (EMF), Copenhagen Business School.
I am currently part of the Brand Meaning Research Cluster and the Social Media Research Cluster.
My research focuses on how social media practices have changed value formations within consumer and brand relations. Specifically, I focus on the social media practice: Influencer marketing. Through the lens of practice theory, my research aims to get insights on how the practice of influencer marketing have changed branding practices such a co-branding.
I am also interested in philosophy of science and the nature of qualitative research
- Consumer behaviour
- Social Media
- Influencer Marketing
- Practice Theory
Antonia Erz; Anna-Bertha Heeris Christensen / Transforming Consumers Into Brands : Tracing Transformation Processes of the Practice of Blogging.
In: Journal of Interactive Marketing, Vol. 43, No. 3, 2018, p. 69-82
Journal article > peer review
In: Journal of Interactive Marketing, Vol. 43, No. 3, 8.2018, p. 69-82
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016
In: Politiken, 31.1.2019, p. 7
Frederiksberg : CBS Business Stories 2019
Influencer Marketing har været det vilde vesten. Men nu går vi ind i en ny fase
The Greta Syndrome: How a Swedish girl became a world-wide climate phenomenon - and why she is making some people absolutely furious
Miljøstyrelsen går ind i sagen om tandblegeprodukt
Kontant slår alarm om SmileBright
No outside activities to report