ahcmarktg

Department of Marketing

Anna-Bertha Heeris
Christensen
PhD fellow


Room: SOL/D3.32
Tel:
+4538152106
E-mail: ahc.marktg@cbs.dk
anna-bertha
Presentation

Previously I have been:
Enrolled as a PhD Fellow at University of Hertfordshire.
Teaching assistant and external Lecturer, Department of Marketing, Copenhagen Business School
External Lecturer, Department of Marketing and Management, Syddansk Universitet (SDU)

I hold a Master degree in Marketing and Economics (EMF), Copenhagen Business School.

I am currently part of the Brand Meaning Research Cluster and the Social Media Research Cluster.

Primary research areas

My research focuses on how social media practices have changed value formations within consumer and brand relations. Specifically, I focus on the social media practice: Influencer marketing. Through the lens of practice theory, my research aims to get insights on how the practice of influencer marketing have changed branding practices such a co-branding.
I am also interested in philosophy of science and the nature of qualitative research

  • Branding
  • Consumer behaviour
  • Social Media
  • Influencer Marketing
  • Practice Theory
Administrative tasks


Link to this homepage
www.cbs.dk/en/staff/ahcmarktg
Courses


Supervision


Other teaching activities


Selected publications

2018
Antonia Erz; Anna-Bertha Heeris Christensen / Transforming Consumers Into Brands : Tracing Transformation Processes of the Practice of Blogging.
In: Journal of Interactive Marketing, Vol. 43, No. 3, 2018, p. 69-82
Journal article > peer review

Publications sorted by:
2018
Antonia Erz; Anna-Bertha Heeris Christensen / Transforming Consumers Into Brands : Tracing Transformation Processes of the Practice of Blogging.
In: Journal of Interactive Marketing, Vol. 43, No. 3, 8.2018, p. 69-82
Journal article > peer review
2016
Antonia Erz; Richard Gyrd-Jones; Anna-Bertha Heeris Christensen / “I Blog so I Become” : Studying the Transformational Power of Fashion Blogging on Consumer Bloggers’ Self-concepts.
In: Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. . ed. /Klemens Knöferle; Luk Warlop; Bendik Samuelsen. Brussels : European Marketing Academy. EMAC 2016
Article in proceedings > peer review
Academic Interests


Outside activities

No outside activities to report