Department of Management, Society and Communication

  • CBS Sustainability
  • Governing Responsible Business Research Environment

Room: DH.Ø.2.44

Professor Mette Morsing, PhD, Copenhagen Business School (CBS) is the Co-Director of CBS Sustainability Platform since 2011 and a distinguishedvisiting professor at Royal Holloway, University of London. From 2002 till 2012, she was the Founding Director of CBS Centre for Corporate Social Responsibility (cbsCSR) as well as a Founding Member of the Academy of Business in Society (ABIS) in Bruxelles, where she was elected as Board Member over ten years (2003-12).

Morsing’s research focuses on how identity is governed in the interplay of internal and external stakeholders, in particular in the context of CSR and sustainability. Her research has been published in journals such as Journal of Management Studies, Organization, Human Relations, Harvard-Deusto Business Review, Journal of Business Ethics, Management Communication Quarterly and Corporate Governance: The International Journal of Business in Society and in publishing houses such as SAGE, Routledge, Palgrave MacMillan and Oxford University Press. She is currently preparing an edited textbook with Andreas Rasche and Jeremy Moon on “Governance of CSR” commissioned by Cambridge University Press.

Morsing is often invited as speaker by universities, companies and other organizations on CSR and she has taught extensively at BA, MSc., MBA, Master Executive and Ph.D. level. Moreover she has supervised a number of PhD students and served on many national and international PhD committees. She has received awards for her research (Tietgen, Statoil, etc.) and served as research manager for research programs granted from for example the EU Commission, FP6, NOS, FSE, the Danish Strategic Research Council and the Villum Foundation.

Today she serves as a Board Member of the LEGO Foundation, Claus Meyer Melting Pot Foundation and Zahle Private Gymnasium, and International Advisory Board Amsterdam School of Communication Research (ASCoR), Amsterdam University. She is also an invited member of “Mandag Morgens Wellfare Group”. Morsing currently serves on four editorial boards: Corporate Governance: An International Journal of Business in Society, Business Ethics: A European Review, Social Responsibility Journal and Corporate Communication: an International Journal and she serves as an associate editor of Scandinavian Journal of Management and is a series editor at Cambridge University Press.

Additionally, Morsing has recently completed the 16 full days CBS Executive Board Member Educational Program (including passing the exam!) as well as the CBS Executive Boardmembership program for Foundations. She is on her way to IMD for further board membership education in February 2016.

Academic Co-Director of CBS Sustainability Platform

Distinguished Visiting Professor, Royal Holloway, University of London

Board Member LEGO Foundation, Billund

Board Member Claus Meyer Foundation: Melting Pot, Copenhagen

Board Member Zahle Gymnasieskole, Copenhagen

Board Member International Advisory Board of the Amsterdam School of Communication Research (ASCoR), Amsterdam University.

Invited Member of Mandag Morgens Velfærdsgruppe

Primary research areas

Business and CSR/ Sustainability

Governance and CSR

Communication studies

Organization theory

Identity-image relations

Social media
Link to this homepage
Selected publications

Moon, J., Morsing, M. and Rasche, A. (to appear in 2016). Corporate Social Responsibility. Strategy, Communication and Governance. London: Cambridge University Press

Frandsen, S. and Morsing, M. (2014) Once bitten, twice shy. Identity threats and organizational paranoia. Paper presented at International Communication Association Conference ICA, Puerto Rico, May 11-15, 2015.

Morsing, M. and Spence, L. (2015). Small Business Social Responsibility Communication:

Towards a Foucauldian Conceptualisation. Paper presented at the 3rd CSR Communication Conference, Ljubljana, September 22-25, 2015

Christensen, L.T., Morsing, M. And Thyssen, O. (2015). License to Critique: An extended view on sustainability standards within a communication framework. Paper presented at IABS the International Association for Business in Society, Costa Rica, March 11-14, 2015

Morsing, M and Strand, R (in press) CSR and Beyond. A Nordic Perspective. Book review for Corporate Communication: an International Journal

Morsing, M and Roepstorff, A (2014) CSR as political acticity: Observations on IKEA's CSR identity-image dynamics. Journal of Business Ethics, DOI 10.1007/s10551-014-2091-1, published online March

Castello, I., Morsing, M. and Schultz, F. (2013). Communicative dynamics and the polyphony of corporate social responsibility in the network society. Journal of Business Ethics. vol. 118; pp. 683-694

Schultz, F., Castello, I. and Morsing, M. (2013). The construction of corporate social responsibility in network society: A communication view. Journal of Business Ethics vol. 115, issue 4, pp: 681-692

Christensen, L.T., Morsing, M. and Thyssen, O. (2013). CSR as aspirational talk. Organization, vol. 20, no. 3, pp. 372-393

Morsing, M. (2011). State-owned enterprises: A corporatization of governments? Management Communication Quarterly, 25(4), pp. 710-717

Kjaergaard, A., Morsing, M. and Ravasi, D. (2011). More than a mirror: A study of media influence on organizational identity construction in a celebrity Firm. Journal of Management Studies, vol. 48, no. 3, pp. 514-543



Publications sorted by:
Dennis Schoeneborn; Mette Morsing; Andrew Crane / Formative Perspectives on the Relation Between CSR Communication and CSR Practices : Pathways for Walking, Talking, and T(w)alking.
In: Business & Society, Vol. 59, No. 1, 1.2020, p. 5-33
Journal article > peer review
Sarah Glozer; Mette Morsing / Helpful Hypocrisy? : Investigating ‘Double-talk’ and Irony in CSR Marketing Communications.
In: Journal of Business Research, Vol. 114, 6.2020, p. 363-375
Journal article > peer review
Lars Thøger Christensen; Mette Morsing; Ole Thyssen / Timely Hypocrisy? : Hypocrisy Temporalities in CSR Communication.
In: Journal of Business Research, Vol. 114, 6.2020, p. 327-335
Journal article > peer review
Andreas Rasche; Mette Morsing; Erik Wetter / Assessing the Legitimacy of “Open” and “Closed” Data Partnerships for Sustainable Development
In: Business & Society, 6.2.2019
Journal article > peer review
Mette Morsing; Laura J. Spence / Corporate Social Responsibility (CSR) Communication and Small and Medium Sized Enterprises : The Governmentality Dilemma of Explicit and Implicit CSR Communication.
In: Human Relations, Vol. 72, No. 12, 12.2019, p. 1920-1947
Journal article > peer review
Anne Vestergaard; Luisa Murphy; Mette Morsing; Thilde Langevang / Cross-sector Partnerships as Capitalism’s New Development Agents : Reconceiving Impact as Empowerment.
In: Business & Society, 23.4.2019
Journal article > peer review
Lars Thøger Christensen; Mette Morsing; Ole Thyssen / Talk-action Dynamics : Modalities of Aspirational Talk.
In: Organization Studies, 10.12.2019
Journal article > peer review
Mette Morsing; Dennis Oswald; Susanne Stormer / The Ongoing Dynamics of Integrating Sustainability into Business Practice : The Case of Novo Nordisk A/S.
In: Managing Sustainable Business: An Executive Education Case and Textbook. . ed. /Gilbert G. Lenssen; N. Craig Smith. Dordrecht : Springer Science+Business Media 2019, p. 641-673
Book chapter > peer review
Mette Morsing; Sarah Glozer / An Analysis of CSR Communication as Political Satire and its Potential towards the Sustainable Development Goals
Paper presented at 25th Annual International Vincentian Business Ethics Conference. IVBEC 2018, 2018
Paper > peer review
Anne Vestergaard; Luisa Murphy; Mette Morsing; Thilde Langevang / Business-NGO Partnerships : The New Development Agents?.
Paper presented at The Annual Meeting of the Association of American Geographers, 2018
Paper > peer review
More results... (total 148 results)
Research Projects
Outside activities

Name of contractual partner 

Duration of activity

Type of activity

 LEGO Fonden

 Since 2010

 Board Member

 Claus Meyer Melting Pot

 Since 2010

 Board Member

 United Nations Global Compact 

 Since 2019

 Senior Advisor

 Mistra Foundation

 Since 2017

 Director of Misum

 Stockholm School of Economics 

CBS Executive

Since 2017 


Teaching Executive MBA 

Teaching Executive Board Leadership