Department of Management, Society and Communication
Esben's primary research areas are corporate communication, corporate branding, organizaitonal culture and identity, and brand retail. As a member of the Brand Studies Group (2002-2005) Esben researched and published on identity, corporate branding and brand retail processes of LEGO and Georg Jensen. Esben has further published within the areas of Cross-Cultural Brand Learning, Living the Brand, Corporate Brand Stretch, Brand Mediatization as well as Corporate Branding and Reputation.
Esben has served as the program cooridinator for the Master's Program in Business Administration and Organizational Communication and is currently the Program Coordinator for the Master's Program in Business, Language and Culture.
Karmark, Esben (2013) “Corporate Branding and Corporate Reputation” in Carroll, C. (ed.). The Handbook of Communication and Corporae Reputation. London: JohnWiley & Sons
Karmark, Esben (2010) “Mediatizing a Global Brand - Effects on LEGO Group’s Corporate Brand of Establishing a Media Company”. In: L. Chouliararki & M. Morsing (eds.) Media, Organization, Identity. London: Palgrave
Karmark, E. & Remke, R. (Forum Editors) (forthcoming). “Pure Luxury? The Rebranding of Georg Jensen”. Management Communication Quarterly
In: Management Communication Quarterly, Vol. 30, No. 1, 2016, p. 121–142
In: The Handbook of Communication and Corporate Reputation. ed. /Craig E. Carroll. Chichester : Wiley 2013, p. 446-459
Paper presented at Fourth Global Communication Forum, 2010
Paper presented at The 6th Thought Leaders International Conference on Brand Management 2010, 2010
Paper presented at Second International Symposium on Process Organization Studies: PROS 2010 , 2010
In: Media, Organizations and Identity. ed. /Lilie Chouliaraki; Mette Morsing. Basingstoke : Palgrave Macmillan 2009, p. 112-128
In: Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding. . ed. /Majken Schultz; Yun Mi Antorini; Fabian F. Csaba. Frederiksberg : Copenhagen Business School Press 2005, p. 151-179
In: Towards the Second Wave of Corporate Branding. ed. /Majken Schultz; Yun Mi Antorini; Fabian F. Csaba. 2005, p. 103-124
København : Samfundslitteratur 2002, 209 p. (Ph.D.serie, No. 2002-22)
Frederiksberg : Copenhagen Business School, CBS 2010, 25 p.
In: Brandbasen, No. 30, 12.2009, p. 8-10
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