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Daniel Bar­ratt

Associate Professor

Subjects
Consumer behaviour Communication Media Quantitative methods Psychology Philosophy

Primary research areas

Visu­al com­mu­nic­a­tion and film

Visu­al at­ten­tion and eye move­ments

The­or­ies and mod­els of emo­tion

Evol­u­tion­ary and cul­tur­al in­flu­ences on cog­nit­ive pro­cesses

How can we ex­plain the im­pact of im­ages in an in­creas­ingly visu­al world?

I have a background in the fields of film, philosophy, and cognitive science. I wrote my Ph.D. thesis on cognitive film theory (University of Kent, UK, and the University of California Santa Barbara, USA; completed 2005) and have worked as a postdoc in experimental cognitive psychology at the University of Copenhagen (2006-2009), Copenhagen Business School (2009-2013), and Lund University, Sweden (2012-2013). My research interests include visual communication and film, visual attention and eye movements, theories and models of emotion, and evolutionary and cultural influences on cognitive processes. I am the director of CogLab, a facility for conducting experimental research based at MSC. 

I currently teach and coordinate an elective course on Visual Communication (HA-MAK, Autumn semester) and a core course on Communicating Complex Data and Knowledge (HA-MAK, Spring semester). I also coordinate a core course on Cognitive Psychology (HA-psyk., Autumn semester). 

Recent research projects

Un­der­stand­ing film meta­phor: A re­newed case for rel­ev­ance

A book pro­ject on how rel­ev­ance the­ory – as a gen­er­al mod­el of hu­man com­mu­nic­a­tion – can be ad­ap­ted to ex­plain how view­ers in­ter­pret mov­ing im­ages (with a fo­cus on film and film meta­phor)

Fair­Speak

A re­search pro­ject in­vest­ig­at­ing the fair­ness of food-to-con­sumer com­mu­nic­a­tion
FairSpeak

The lan­guage of nov­elty

An eye-track­ing study in­vest­ig­at­ing how entrepreneur­ship stu­dents pro­cess neo­lo­gisms

Links

CogLab

A fa­cil­ity for con­duct­ing ex­per­i­ment­al re­search based at MSC
CogLab

Nor­d­ic Vis­ion Sci­ence Net­work (NSVN)

Strength­en­ing Vis­ion Sci­ence across the Nor­d­ic re­gion
NSVN

The So­ci­ety for Cog­nit­ive Stud­ies of the Mov­ing Im­age (SC­SMI)

Fosters in­ter­dis­cip­lin­ary re­search with­in the areas of mov­ing im­age his­tory, the­ory, and aes­thet­ics; cog­nit­ive sci­ence; and the philo­sophy of mind and art
SCSMI

Outside activities

Sino-Danish Center for Education and Research (SDC), 2017–present

I teach on an elect­ive course on Cog­nit­ive Sci­ence as part of the MSc in Neur­os­cience and Neuroima­ging pro­gramme, Uni­ver­sity of Chinese Academy of Sci­ences, Beijing, China
SDC