Department of Management, Society and Communication

Associate professor

Room: DAL/2Ø.044
E-mail: av.msc@cbs.dk
Curriculum Vitae
Primary research areas
  • CSR Communication
  • Humanitarian Communication
  • Media Sociology
  • Discourse Theory and Analysis
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Anne Vestergaard is Associate Professor at Center for Corporate Social Responsibility. Her research revolves around mainstream discourses of morality with a particular interest in how processes of institutional, technological and semiotic mediation contribute to them. This interest is currently pursued in two strands of research, one concerning humanitarian communication, the other concerning CSR communication. The research investigates tensions brought about by the fading division of labor between commercial and non-commercial organizations and examines  how marketized practices are impacting on the identity, image and reputation of NGOs as well as how a moral economy is transforming discourses in and around corporations.  



Corporate Responsibility, Governance & Communication, CM(kom)
Medieudvikling og digital kommunikation, HA(kom)
Branding i Teori og Praksis, HA(kom)


Communication & Civil society issues

Selected publications

Etter, M. & Vestergaard, A.  (2016). Third Level of Agenda Building and Agenda Setting during a Corporate Crisis. In L. Guo & M. McCombs (Eds.), The Power of Information Networks: New Directions for Agenda Setting. New York: Routledge.

Vestergaard, A. & Uldam, J. (2016). The Hashtag Protest. Digital Development Debates, Is. 17

Uldam, J. and Vestergaard, A. (eds.) (2015) Civic Engagement and Social Media. Political Participation Beyond Protest. London: Palgrave Macmillan.

Etter, M. & Vestergaard, A.  (2015). Facebook and the public framing of a crisis. Corporate Communication: An international Jounral, 20(2), 1-17.

Vestergaard, A. (2014) Mediatized Humanitarianism. Trust and Legitimacy in the Age of Suspicion. Journal of Business Ethics. Vol 120(4): 509-525

Vestergaard, A. (2013) Humanitarian Appeal and the Paradox of Power. Journal of Critical Discourse Analysis, vol. 10, 4.

Vestergaard, A. (2012) Stakeholder Perceptions of the Political Role of the Firm. Responses to Child Trafficking in the Cocoa Industry. European Group for Organization Studies (EGOS), Helsinki.

Vestergaard, A. (2010) Identity and Appeal in the Humanitarian Brand in Chouliaraki, L. & Morsing, M. (eds): Media, Organisations and Identity, Palgrave.

Vestergaard, A. (2008) Branding the Humanitarian. The case of Amnesty International. Journal of Language and Politics,vol. 7, 3.

Publications & dissemination
Michael Etter; Anne Vestergaard / Third Level of Agenda Building and Agenda Setting during a Corporate Crisis
In: The Power of Information Networks: New Directions for Agenda Setting. . ed. /Lei Guo; Maxwell McCombs. New York : Routledge 2016, p. 175-189 (Routledge Studies in Global Information, Politics and Society, No. 8)
Book chapter
Anne Vestergaard / Book Review: Lilie Chouliaraki, The Ironic Spectator: Solidarity in the Age of Post-Humanitarianism. Cambridge: 2013, Polity Press.
In: Visual Communication, Vol. 14, No. 1, 2015, p. 125-129
Book review
Julie Uldam (Editor) ; Anne Vestergaard (Editor) / Civic Engagement and Social Media : Political Participation Beyond Protest.
Basingstoke : Palgrave Macmillan 2015, 224 p.
Michael Etter; Anne Granly Vestergaard / Facebook and the Public Framing of a Corporate Crisis
In: Corporate Communications, Vol. 20, No. 2, 2015, p. 163-177
Journal article
Julie Uldam; Anne Vestergaard / Introduction : Social Media and Civic Engagement.
In: Civic Engagement and Social Media: Political Participation Beyond Protest. . ed. /Julie Uldam; Anne Vestergaard. Basingstoke : Palgrave Macmillan 2015, p. 1-20
Book chapter
Anne Vestergaard / Mediatized Humanitarianism : Trust and Legitimacy in the Age of Suspicion .
In: Journal of Business Ethics, Vol. 120, No. 4, 2014, p. 509-525
Journal article
Anne Vestergaard; Michael Etter / Framing of Ethical Issues in Social Media : The Dynamics between the Active Online Public and News Media.
Paper presented at The 2nd International CSR Communication Conference 2013, 2013
Michael Etter; Anne Vestergaard Jørgensen / Framing of Ethical Issues in the Network Society : The Interplay between the Active Online Public and News Media.
Paper presented at ICA Pre-conference 2013, 2013
Anne Vestergaard Jørgensen / Humanitarian Appeal and the Paradox of Power
In: Critical Discourse Studies, Vol. 10, No. 4, 11.2013, p. 444-467
Journal article
Anne Vestergaard / Contesting the Multinational Corporation? : Discursive Struggle and the Negotiation of Responsibility.
Paper presented at Workshop on Media, Discursive Struggles and Political Agency, 2012
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