Department of Management, Society and Communication

  • CBS Sustainability Centre
Associate professor

Room: DH.V.2.32
E-mail: av.msc@cbs.dk

Anne Vestergaard is Associate Professor at Center for Corporate Social Responsibility. Her research revolves around mainstream discourses of morality with a particular interest in how processes of institutional, technological and semiotic mediation contribute to them. This interest is currently pursued in two strands of research, one concerning humanitarian communication, the other concerning CSR communication. The research investigates tensions brought about by the fading division of labor between commercial and non-commercial organizations and examines  how marketized practices are impacting on the identity, image and reputation of NGOs as well as how a moral economy is transforming discourses in and around corporations.  


Primary research areas
  • CSR Communication
  • Humanitarian Communication
  • Media Sociology
  • Discourse Theory and Analysis
Curriculum Vitae
Link to this homepage

Corporate Responsibility, Governance & Communication, CM(kom)
Medieudvikling og digital kommunikation, HA(kom)
Branding i Teori og Praksis, HA(kom)


Communication & Civil society issues

Selected publications

Etter, M. & Vestergaard, A.  (2016). Third Level of Agenda Building and Agenda Setting during a Corporate Crisis. In L. Guo & M. McCombs (Eds.), The Power of Information Networks: New Directions for Agenda Setting. New York: Routledge.

Vestergaard, A. & Uldam, J. (2016). The Hashtag Protest. Digital Development Debates, Is. 17

Uldam, J. and Vestergaard, A. (eds.) (2015) Civic Engagement and Social Media. Political Participation Beyond Protest. London: Palgrave Macmillan.

Etter, M. & Vestergaard, A.  (2015). Facebook and the public framing of a crisis. Corporate Communication: An international Jounral, 20(2), 1-17.

Vestergaard, A. (2014) Mediatized Humanitarianism. Trust and Legitimacy in the Age of Suspicion. Journal of Business Ethics. Vol 120(4): 509-525

Vestergaard, A. (2013) Humanitarian Appeal and the Paradox of Power. Journal of Critical Discourse Analysis, vol. 10, 4.

Vestergaard, A. (2012) Stakeholder Perceptions of the Political Role of the Firm. Responses to Child Trafficking in the Cocoa Industry. European Group for Organization Studies (EGOS), Helsinki.

Vestergaard, A. (2010) Identity and Appeal in the Humanitarian Brand in Chouliaraki, L. & Morsing, M. (eds): Media, Organisations and Identity, Palgrave.

Vestergaard, A. (2008) Branding the Humanitarian. The case of Amnesty International. Journal of Language and Politics,vol. 7, 3.

Publications sorted by:
Anne Vestergaard; Julie Uldam / Corporate Activism as PCSR Communication
In: Proceedings of the Eighty-second Annual Meeting of the Academy of Management. ed. /Sonja Taneja. Briarcliff Manor, NY : Academy of Management 2022 (Academy of Management Proceedings)
Article in proceedings > peer review
Anne Vestergaard; Julie Uldam / Corporate Activism as PCSR Communication
In: CSR Communication Conference 2022 : Conference Proceedings. . ed. /Hannah Trittin-Ulbrich; Dennis Schöneborn; Matthias Wenzel; Ursa Golob; Klement Podnar. Ljubljana : Faculty of Social Sciences. University of Ljubljana 2022, 7 p., p. 79-85
Conference abstract in proceedings > peer review
Anne Vestergaard; Julie Uldam / Corporate Activism. Rethinking the Role of Business in Society
Abstract from ECREA 2022: Rethink Impact, 2022
Conference abstract for conference > peer review
Anne Vestergaard / Corporate Civic Imaginaries
Paper presented at Imaginaries, 2022
Lilie Chouliaraki; Anne Vestergaard / Introduction : Humanitarian Communication in the 21st Century.
In: Routledge Handbook of Humanitarian Communication. ed. /Lilie Chouliaraki; Anne Vestergaard. Abingdon : Routledge 2022, p. 1-22
Book chapter > peer review
Anne Vestergaard; Julie Uldam / Legitimacy and Cosmopolitanism : Online Public Debates on (Corporate) Responsibility.
In: Journal of Business Ethics, Vol. 176, No. 2, 3.2022, p. 227–240
Journal article > peer review
Lilie Chouliaraki (Editor) ; Anne Vestergaard (Editor) / Routledge Handbook of Humanitarian Communication
Abingdon : Routledge 2022, 469 p.
Anthology > peer review
Anne Vestergaard / Text-analytical Approaches to Humanitarian Communication
In: Routledge Handbook of Humanitarian Communication. ed. /Lilie Chouliaraki; Anne Vestergaard. Abingdon : Routledge 2022, p. 104-118
Book chapter > peer review
Anne Vestergaard; Thilde Langevang; Mette Morsing; Luisa Murphy / Partnerships for Development : Assessing the Impact Potential of Cross-sector Partnerships.
In: World Development, Vol. 143, 7.2021
Journal article > peer review
Anne Vestergaard; Luisa Murphy; Mette Morsing; Thilde Langevang / Cross-sector Partnerships as Capitalism’s New Development Agents : Reconceiving Impact as Empowerment.
In: Business & Society, Vol. 59, No. 7, 9.2020, p. 1339-1376
Journal article > peer review
More results... (total 34 results)
Outside activities

Currently no outside activities