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Qiqi Ji­ang

Associate Professor

Subjects
Marketing User experience Artificial intelligence Quantitative methods Asia

Primary research areas

Busi­ness value of Ar­ti­fi­cial In­tel­li­gence (AI)
Un­der­stand­ing how AI cre­ates meas­ur­able busi­ness value by driv­ing ef­fi­ciency, in­nov­a­tion, and com­pet­it­ive ad­vant­age.
On­line Know­ledge Pro­duc­tion
In­vest­ig­at­ing how on­line know­ledge pro­duc­tion shapes col­lab­or­a­tion, cred­ib­il­ity, and value cre­ation in di­git­al en­vir­on­ments.
Di­git­al Mar­ket­ing
Ex­plor­ing how di­git­al mar­ket­ing strategies lever­age data, tech­no­logy, and con­sumer be­ha­vi­or to drive busi­ness growth and brand en­gage­ment.

I un­lock value through di­git­al tech­no­lo­gies

Qiqi Jiang is an Associate Professor in the Department of Digitalization, Copenhagen Business School. He obtained his PhD degree from Department of Information Systems, City University of Hong Kong, Master degree from ETH Zurich, and Bachelor degree from Nankai University. His research interests include: Business value of Artificial Intelligence, online knowledge production (e.g. open-source software community, wikipedia, and crowdsourcing), and digital marketing . His research has appeared, or will appear, in several reputable IS journals and conferences, such as MIS Quarterly, Journal of Management Information Systems, and Journal of the Association for Information Systems, among many others.

Publications

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October 2025

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Utilizing Social Paratexts to Make Recommendations More Effective in Mobile Social E-commerce: Construal Level Perspective

Xu Li, Postdoc

Qiqi Ji­ang, Associate Professor

Kanliang Wang
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September 2025

Attention Allocation to Customer Feedback

Absorbing Knowledge for Digital Innovation in Management Responses

Qinyi Dong

Xiaoyu Zhang

Lele Kang

Qiqi Ji­ang, Associate Professor

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4 June 2025

Talking About the Future to Address the Legitimacy Gap

Data Breaches and Forward-looking Performance Disclosure

Yan­lei Zhang, Associate Professor

Wenping Zhang

Qiqi Ji­ang, Associate Professor

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