Qiqi Jiang

About

View research profile and publications

E-mail

qj.digi@cbs.dk

Telephone

Mobile: +4541852580

Departments

Department of Digitalization

Room: HOW/60-2.01C

View research profile and publications

Subjects

Marketing User experience Artificial intelligence Quantitative methods Asia

Primary research areas

Business value of Artificial Intelligence (AI)

Understanding how AI creates measurable business value by driving efficiency, innovation, and competitive advantage.

Online Knowledge Production

Investigating how online knowledge production shapes collaboration, credibility, and value creation in digital environments.

Digital Marketing

Exploring how digital marketing strategies leverage data, technology, and consumer behavior to drive business growth and brand engagement.

I unlock value through digital technologies

Qiqi Jiang is an Associate Professor in the Department of Digitalization, Copenhagen Business School. He obtained his PhD degree from Department of Information Systems, City University of Hong Kong, Master degree from ETH Zurich, and Bachelor degree from Nankai University. His research interests include: Business value of Artificial Intelligence, online knowledge production (e.g. open-source software community, wikipedia, and crowdsourcing), and digital marketing . His research has appeared, or will appear, in several reputable IS journals and conferences, such as MIS Quarterly, Journal of Management Information Systems, and Journal of the Association for Information Systems, among many others.