Department of Digitalization

Assistant professor

Room: HOW/60-3.17
E-mail: qj.digi@cbs.dk

Qiqi Jiang is an Assistant Professor in the Department of Digitalization, Copenhagen Business School. He obtained his PhD degree from Department of Information Systems, City University of Hong Kong (2014), and a Master’s degree from ETH Zurich (2010). His research interests include: IT-enabled innovation (e.g. open-source software community, mobile app marketplace, and crowdfunding platform), strategic impacts of information technology, and IT design and evaluation. His research has appeared, or will appear, in several reputable IS journals and conferences, such as MIS Quarterly, Journal of Management Information Systems, and Information & Management, among many others.

Primary research areas
  • IT-enabled innovation
  • Strategic impacts of IT
  • IT design and evaluation
Social media
Link to this homepage
  • Platform-based innovation
  • Digital marketing
  • Quantitative Empirical Method
Selected publications
  • Jiang, Q., Tan, C.H., Sia, C.L., & Wei, K. K. (2018) Followership in an Open-source Software Project and Its Significance in Code Reuse. MIS Quarterly (accepted).
  • Li, M., Jiang, Q., Tan, C. H., & Wei, K. K. (2014). Enhancing user-game engagement through software gaming elements. Journal of Management Information Systems30(4), 115-150.
Publications sorted by:
Wenping Zhang; Lele Kang; Qiqi Jiang; Lei Pei / A 2020 Perspective on “From Buzz to Bucks: The Impact of Social Media Opinions on the Locus of Innovation” : From Surfaces to Essences.
In: Electronic Commerce Research and Applications, Vol. 40, No. March–April, 2020
Comment/debate > peer review
Wenping Zhang; Wei Du; Yiyang Bian; Chih-Hung Peng; Qiqi Jiang / Seeing Is Not Always Believing : An Exploratory Study of Clickbait in WeChat.
In: Internet Research, Vol. 30, No. 3, 2020, p. 1043-1058
Journal article > peer review
Juliana Sutanto; Qiqi Jiang; Chuan-Hoo Tan / The Contingent Role of Interproject Connectedness in Cultivating Open Source Software Projects
In: The Journal of Strategic Information Systems, 13.2.2020
Journal article > peer review
Chris Dellarocas; Qiqi Jiang; Juliana Sutanto / Collaboration at Scale : Understanding how Virtual Teams Organize and Coordinate for Quality Content Production.
Poster session presented at 2019 Winter Conference on Business Analytics (WCBA), 2019, 1 p.
Poster > peer review
Bei Luo; Xiaoke Zhang; Lele Kang; Qiqi Jiang / Do Development Strategies Influence the Performance of Mobile Apps? Market Status Matters
In: HCI in Business, Government and Organizations. Information Systems and Analytics - 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings. ed. /Fiona Fui-Hoon Nah; Keng Siau. Cham : Springer 14.6.2019, p. 83-94 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), Vol. 11589)
Article in proceedings > peer review
Qiqi Jiang / Effects of Cooperative and Competitive Gamification on Fitness Mobile App Use : A Field Experiment.
Abstract from 2019 INFORMS Annual Meeting, 2019
Conference abstract for conference > peer review
Jun Zhang; Qiqi Jiang; Wenping Zhang; Lele Kang; Paul Lowry; Xiong Zhang / Effects of Individualistic, Cooperative, Competitive, and Coopetitive Gamification on Fitness Mobile App Use : A Longitudinal Field Experiment.
Paper presented at 2019 Conference on Information Systems and Technology. CIST 2019, 2019
Paper > peer review
Qiqi Jiang; Chuan-Hoo Tan; Choon Ling Sia; Kwok-Kee Wei / Followership in an Open-source Software Project and Its Significance in Code Reuse
In: MIS Quarterly, Vol. 43, No. 4, 12.2019, p. 1303-1319
Journal article > peer review
Qiqi Jiang; Chee Wei Phang; Chuan-Hoo Tan; Jiayu Chi / Retaining Clients in B2B E-Marketplaces : What Do SMEs Demand?.
In: Journal of Global Information Management, Vol. 27, No. 3, 2019, p. 19-37
Journal article > peer review
Wenping Zhang; Qiqi Jiang; Chih-Hung Peng / Unfolding the Clickbait : A Siren’s Call in the Attention Economy.
In: ECIS 2019 ProceedingsAtlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2019 (Proceedings of the European Conference on Information Systems)
Article in proceedings > peer review
More results... (total 29 results)
Outside activities


  • No outside activities