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At­tila Már­ton

Associate Professor

Subjects
Organisation Strategy Digitalisation Artificial intelligence Ecology Sociology

Primary research areas

Eco­lo­gic­al Think­ing and the Fu­ture(s) of Or­gan­iz­a­tion
Our world is marked by an eco­logy of crises that de­fies tech­no­lo­gic­al solu­tion­ism and the mod­ern­ist think­ing that sus­tains it. In re­sponse, I draw on eco­lo­gic­al think­ing to re­con­cep­tu­al­ize the or­gan­iz­a­tion of la­bour, in­nov­a­tion, and in­form­a­tion in the di­git­al age.
The Polit­ic­al Eco­logy of AI
AI in­fra­struc­tures re­dis­trib­ute power and re­sources across or­gan­iz­a­tion­al and eco­lo­gic­al sys­tems. My work ex­am­ines the im­pact of AI, as tech­no­logy and nar­rat­ive, on the re­si­li­ence of di­git­al eco­sys­tems and the broad­er, un­in­ten­ded con­sequences that come with it.
Trans­plan­et­ary Eco­logy
As our world is ex­pand­ing bey­ond our plan­et, out­er space has be­come a new stage for cor­por­a­tions and gov­ern­ments com­pet­ing for dom­in­ance and profits. My re­search traces the gene­a­lo­gies and ima­gin­ar­ies of out­er space, ex­pos­ing struggles over power, sur­viv­al, and the fu­ture.

Mak­ing di­git­al­iz­a­tion serve hu­man­ity

I call myself a digital ecologist, as I am drawing on ecological thinking to understand our “togetherness” when it comes to the digital transformation of fundamental aspects of the human condition and beyond. To this effect, I am currently exploring the co-evolutionary dynamics between platforms and their respective ecosystems, the political ecology of digital labour and AI, the sociology of digital knowledge and forgetting, and, when I get to it, the expansion of humanity into outer space. 

Publications

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16 September 2025

In Contamination. Disturbance Ecology and Organization Studies

At­tila Már­ton, Associate Professor

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June 2025

Algorithmic Intensification of Platform Work

Philipp Hukal

At­tila Már­ton, Associate Professor

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12 March 2024

Circular Hybrid Products

Pointing to Sustainability In the Digital Age

An­dreas Wi­eland, Associate Professor

At­tila Már­ton, Associate Professor

Chri­sti­a­ne Le­hrer, Associate Professor

Camille Rønn

Daniel Fürstenau
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About the pod­cast

The eco­lo­gic­al crisis is fore­most a crisis in our ways of think­ing. Join di­git­al eco­lo­gist At­tila Már­ton in his con­ver­sa­tions with thought lead­ers, as he at­tempts to learn about how we have to change our philo­sophies to de­vel­op an eco­lo­gic style of think­ing ready for the 21st cen­tury.

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