Department of Digitalization

Associate professor

Room: HOW/60-4.14

Attila Márton is a digital ecologist, studying the digitalization of core social phenomena at the confluence of sociology and information management. His main purpose is to propel ecosystemic thinking to make digitalization serve humanity. To this effect, he is currently exploring the co-evolutionary dynamics between platforms and their respective ecosystems, the political ecology of digital labour and AI, the sociology of digital knowledge and forgetting, and the re-decentralization of the internet.

Primary research areas
  • Digital Ecology and Digital Ecosystems
  • Sociology of Digital Knowledge
  • Digital Social Memory and Forgetting
  • Digital Labour and Automation
  • Sharing Economy
Administrative tasks
  • Study Board - BSc in Business Administration and Digital Management
Social media
Link to this homepage
  • Advanced Strategic Information Management

  • Information Management in Organizations

  • Digital Strategy (Master in Business Development)


Lateral thinkers and intellectual entrepreneurs who want to explore the complex and wicked nature of digital ecosystems in all their variety.

Other teaching activities

Office Hours:
Tuesdays 10:00-12:00 (only with appointment)

Selected publications
  • Márton A. (2022) Steps toward a Digital Ecology. Ecological Principles for the Study of Digital Ecosystems. Journal of Information Technology. 37(3): 250-265.
  • Mikołajewska-Zając K., Márton A. and Zundel M. (2022) Couchsurfing with Bateson: An Ecology of Digital Platforms. Organization Studies. 43(7): 1115-1135.
  • Ens N. and Márton A. (2021) “Sure, I saw sales, but it consumed me.” From Resilience to Erosion in the Digital Hustle Economy. New Media & Society. Online First.
  • Kallinikos J., Aaltonen A. and Márton A. (2013) The Ambivalent Ontology of Digital Artifacts. MIS Quarterly 37(2): 357-370.
Publications sorted by:
Lauren Waardenburg; Attila Marton / It Takes a Village : The Ecology of Explaining AI.
In: Research Handbook on Artificial Intelligence and Decision Making in Organizations. ed. /Ioanna Constantiou; Mayur P. Joshi; Marta Stelmaszak. Cheltenham : Edward Elgar Publishing 2024, p. 214–225 (Research Handbooks in Business and Management)
Book chapter > peer review
Nicola Ens; Attila Marton / “Sure, I Saw Sales, but It Consumed Me” from Resilience to Erosion in the Digital Hustle Economy
In: New Media & Society, Vol. 26, No. 1, 1.2024, p. 71-90
Journal article > peer review
Attila Marton / A Digital Future of Resilience : What Can We Learn from Ecological Thinking?.
Paper presented at XX ISA World Congress of Sociology, 2023
Paper > peer review
Camille Rønn; Andreas Wieland; Christiane Lehrer; Attila Marton; Jason LaRoche; Adrien Specker; Pascal Leroy; Daniel Fürstenau / Circular Business Model for Digital Health Solutions : Protocol for a Scoping Review.
In: JMIR Research Protocols, Vol. 12, No. 1, 1.2023
Review article > peer review
Daniel Beverungen; Philipp zur Heiden; Christiane Lehrer; Matthias Trier; Christian Bartelheimer; Tobias Brandt; Bettina Distel; Paul Drews; Jan F. Ehmke; Hans-Georg Fill; Christoph M. Flath; Gilbert Fridgen; Thomas Grisold; Christian Janiesch; Andreas Janson; Oliver Krancher; Julia Krönung; Dennis Kundisch; Attila Marton; Milad Mirbabaie; Stefan Morana; Benjamin Mueller; Oliver Müller; Anna M. Oberländer; Christoph Peters; Christian Peukert; Melanie Reuter-Oppermann; Dennis Riehle; Susanne Robra-Bissanz; Maximilian Röglinger; Kristina Rosenthal; Guido Schryen; Reinhard Schütte; Susanne Strahringer; Nils Urbach; Lauri Kristian Wessel; Liudmila Zavolokina; Patrick Zschech / Implementing Digital Responsibility through Information Systems Research : A Delphi Study of Objectives, Activities, and Challenges in IS Research.
Paderborn : Paderborn University 2023, 20 p.
Karolina Mikołajewska-Zając; Attila Marton; Mike Zundel / Couchsurfing with Bateson : An Ecology of Digital Platforms.
In: Organization Studies, Vol. 43, No. 7, 7.2022, p. 1115-1135
Journal article > peer review
Attila Marton / Remember Me: Memory and Forgetting in the Digital Age
In: Contemporary Sociology, Vol. 51, No. 6, 11.2022, p. 514-516
Book review
Attila Marton / Steps toward a Digital Ecology : Ecological Principles for the Study of Digital Ecosystems.
In: Journal of Information Technology, Vol. 37, No. 3, 9.2022, p. 250-265
Journal article > peer review
Timothy Charlton-Czaplicki; Attila Marton / The Craft of Crowdwork : A Veneer for Digital Capitalism.
Paper presented at 38th EGOS Colloquium 2022, 2022
Paper > peer review
Karolina Mikołajewska-Zając; Attila Marton / The Four Deaths of Couchsurfing and the Changing Ecology of the Web
In: Internet Histories, Vol. 6, No. 1-2, 2022, p. 68-89
Journal article > peer review
More results... (total 41 results)