Department of Digitalization

Associate professor

Room: HOW/60-4.14

Attila Márton is a digital ecologist, studying the digitalization of core social phenomena at the confluence of sociology and information management. His main purpose is to propel ecosystemic thinking to make digitalization serve humanity. To this effect, he is currently exploring the co-evolutionary dynamics between platforms and their respective ecosystems, the political ecology of digital labour and AI, the sociology of digital knowledge and forgetting, and the re-decentralization of the internet.

Primary research areas
  • Digital Ecology and Digital Ecosystems
  • Sociology of Digital Knowledge
  • Digital Social Memory and Forgetting
  • Digital Labour and Automation
  • Sharing Economy
Administrative tasks
  • Study Board - BSc in Business Administration and Digital Management
Social media
Link to this homepage
  • Advanced Strategic Information Management

  • Information Management in Organizations

  • Digital Strategy (Master in Business Development)


Lateral thinkers and intellectual entrepreneurs who want to explore the complex and wicked nature of digital ecosystems in all their variety.

Other teaching activities

Office Hours:
Tuesdays 10:00-12:00 (only with appointment)

Selected publications
Publications sorted by:
Attila Marton; Hamid Ekbia / Platforms and the New Division of Labor Between Humans and Machines
In: New Ways of Working: Organizations and Organizing in the Digital Age. . ed. /Nathalie Mitev; Jeremy Aroles; Kathleen A. Stephenson; Julien Malaurent. Cham : Palgrave Macmillan 2021, p. 23-46 (Technology, Work and Globalization)
Book chapter > peer review
Nicola Ens; Attila Marton / Why not Side Hustle? : Fashion Reselling on Digital Labour Platforms.
Abstract from Nordic Science and Technology Studies Conference 2021, 2021
Conference abstract for conference
Nicola Ens; Attila Marton / Labours of Sharing : The Ecological Effects of Digital Labour Platforms.
Paper presented at 36th EGOS Colloquium 2020, 2020, p. 26
Paper > peer review
Karolina Mikołajewska-Zając; Attila Marton / Legitimacy in the Platform Economy : An Ecosystemic Perspective.
Paper presented at 35th EGOS Colloquium 2019, 2019
Paper > peer review
Eric K. Clemons; Ioanna Constantiou; Attila Marton; Virpi Tuunainen / Platforms in the Sharing Economy : Does Business Strategy Determine Platform Structure?.
In: Proceedings of the 52nd Hawaii International Conference on System SciencesHonolulu : Hawaii International Conference on System Sciences (HICSS) 2019, p. 6677-6686 (Proceedings of the Annual Hawaii International Conference on System Sciences)
Article in proceedings > peer review
Simeon Vidolov; Attila Marton; John Sabou / Post-humanist Account of Trust(ing) in Networked Environment
Paper presented at 11th International Process Symposium Organizing in the Digital Age. PROS 2019, 2019
Paper > peer review
Attila Marton; Hamid Ekbia / The Political Gig-Economy : Platformed Work and Labor.
In: Proceedings of the 40th International Conference on Information Systems (ICIS). ed. /Helmut Krcmar; Jane Fedorowicz; Wai Fong Boh; Jan Marco Leimeister; Sunil Wattal. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2019 (Proceedings of the International Conference on Information Systems)
Article in proceedings > peer review
Hamid Ekbia; Attila Marton / Dividing Labour Between Humans and Machines : Heteromation as a New Mode of Organizing Work.
In: Proceedings of the 8th Organizations, Artifacts & Practices (OAP) Workshops: New Ways of Working (NWW): Rematerializing Organizations in the Digital Age. Amsterdam : Vrije Universiteit Amsterdam 2018, p. 87-89
Conference abstract in proceedings > peer review
Attila Marton; Hamid R. Ekbia; Lars-Dominik Gruss / New Division of Labour : Of Humans, Machines and Platforms.
Paper presented at The 34th EGOS Colloquium 2018, 2018
Paper > peer review
Attila Marton / The Not-so-sharing Economy
Frederiksberg : The Business of Society 9.7.2018
Net publication - Internet publication
More results... (total 31 results)
Academic Interests

Research Projects
Outside activities


  • CBS Executive