Department of Digitalization

Associate professor

Room: HOW/60-4.14

Attila Márton is a digital ecologist, studying the digitalization of core social phenomena at the confluence of sociology and information management. His main purpose is to propel ecosystemic thinking to make digitalization serve humanity. To this effect, he is currently exploring the co-evolutionary dynamics between platforms and their respective ecosystems, the political ecology of digital labour and AI, the sociology of digital knowledge and forgetting, and the re-decentralization of the internet.

Primary research areas
  • Digital Ecology and Digital Ecosystems
  • Sociology of Digital Knowledge
  • Digital Social Memory and Forgetting
  • Digital Labour and Automation
  • Sharing Economy
Administrative tasks
  • Study Board - BSc in Business Administration and Digital Management
Social media
Link to this homepage
  • Advanced Strategic Information Management

  • Information Management in Organizations

  • Digital Strategy (Master in Business Development)


Lateral thinkers and intellectual entrepreneurs who want to explore the complex and wicked nature of digital ecosystems in all their variety.

Other teaching activities

Office Hours:
Tuesdays 10:00-12:00 (only with appointment)

Selected publications
  • Márton A. (2022) Steps toward a Digital Ecology. Ecological Principles for the Study of Digital Ecosystems. Journal of Information Technology. 37(3): 250-265.
  • Mikołajewska-Zając K., Márton A. and Zundel M. (2022) Couchsurfing with Bateson: An Ecology of Digital Platforms. Organization Studies. 43(7): 1115-1135.
  • Ens N. and Márton A. (2021) “Sure, I saw sales, but it consumed me.” From Resilience to Erosion in the Digital Hustle Economy. New Media & Society. Online First.
  • Kallinikos J., Aaltonen A. and Márton A. (2013) The Ambivalent Ontology of Digital Artifacts. MIS Quarterly 37(2): 357-370.
Publications sorted by:
Daniel Beverungen; Philipp zur Heiden; Christiane Lehrer; Matthias Trier; Christian Bartelheimer; Tobias Brandt; Bettina Distel; Paul Drews; Jan F. Ehmke; Hans-Georg Fill; Christoph M. Flath; Gilbert Fridgen; Thomas Grisold; Christian Janiesch; Andreas Janson; Oliver Krancher; Julia Krönung; Dennis Kundisch; Attila Marton; Milad Mirbabaie; Stefan Morana; Benjamin Mueller; Oliver Müller; Anna M. Oberländer; Christoph Peters; Christian Peukert; Melanie Reuter-Oppermann; Dennis Riehle; Susanne Robra-Bissanz; Maximilian Röglinger; Kristina Rosenthal; Guido Schryen; Reinhard Schütte; Susanne Strahringer; Nils Urbach; Lauri Kristian Wessel; Liudmila Zavolokina; Patrick Zschech / Implementing Digital Responsibility through Information Systems Research : A Delphi Study of Objectives, Activities, and Challenges in IS Research.
Paderborn : Paderborn University 2023, 20 p.
Karolina Mikołajewska-Zając; Attila Marton; Mike Zundel / Couchsurfing with Bateson : An Ecology of Digital Platforms.
In: Organization Studies, Vol. 43, No. 7, 7.2022, p. 1115-1135
Journal article > peer review
Attila Marton / Remember Me: Memory and Forgetting in the Digital Age
In: Contemporary Sociology, Vol. 51, No. 6, 11.2022, p. 514-516
Book review
Attila Marton / Steps toward a Digital Ecology : Ecological Principles for the Study of Digital Ecosystems.
In: Journal of Information Technology, Vol. 37, No. 3, 9.2022, p. 250-265
Journal article > peer review
Timothy Charlton-Czaplicki; Attila Marton / The Craft of Crowdwork : A Veneer for Digital Capitalism.
Paper presented at 38th EGOS Colloquium 2022, 2022
Paper > peer review
Karolina Mikołajewska-Zając; Attila Marton / The Four Deaths of Couchsurfing and the Changing Ecology of the Web
In: Internet Histories, Vol. 6, No. 1-2, 2022, p. 68-89
Journal article > peer review
Attila Marton; Hamid Ekbia / Platforms and the New Division of Labor Between Humans and Machines
In: New Ways of Working: Organizations and Organizing in the Digital Age. . ed. /Nathalie Mitev; Jeremy Aroles; Kathleen A. Stephenson; Julien Malaurent. Cham : Palgrave Macmillan 2021, p. 23-46 (Technology, Work and Globalization)
Book chapter > peer review
Nicola Ens; Attila Marton / Why not Side Hustle? : Fashion Reselling on Digital Labour Platforms.
Abstract from Nordic Science and Technology Studies Conference 2021, 2021
Conference abstract for conference
Nicola Ens; Attila Marton / “Sure, I Saw Sales, but It Consumed Me” from Resilience to Erosion in the Digital Hustle Economy
In: New Media & Society, 5.11.2021
Journal article > peer review
Nicola Ens; Attila Marton / Labours of Sharing : The Ecological Effects of Digital Labour Platforms.
Paper presented at 36th EGOS Colloquium 2020, 2020, p. 26
Paper > peer review
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