Department of Digitalization

Associate professor

Room: HOW/60-4.14

Attila Marton studies the digitalization of core social phenomena at the confluence of sociology and information management. In particular, he is interested in propelling ecosystemic thinking to make digitalization serve humanity. To this effect, he is currently exploring the co-evolutionary dynamics between platforms and their respective ecosystems, the political ecology of digital labour and AI, the sociology of digital knowledge and forgetting, and the re-decentralization of the internet.

Primary research areas
  • Digital Ecosystems
  • Sociology of Digital Knowledge
  • Digital Social Memory and Forgetting
  • Digital Labour and Automation
  • Sharing Economy
Administrative tasks
  • Line coordinator - BA in Information Management
  • Study Board - BSc in Business Administration and Digital Management
Curriculum Vitae
Social media
Link to this homepage
  • Advanced Strategic Information Management
  • Information Management in Organizations
  • Communication and Knowledge Management
  • CBS Executive Summerschool

Lateral thinkers and intellectual entrepreneurs

  • Digital Platforms and Ecosystems
  • Information and Knowledge Management
  • Political Economy of Platforms
  • Digital Labour
  • Qualitative Research
Other teaching activities

Office Hours:
Tuesdays 10:00-12:00 (only with appointment)

Selected publications
Publications sorted by:
Karolina Mikołajewska-Zając; Attila Marton / Legitimacy in the Platform Economy : An Ecosystemic Perspective.
Paper presented at 35th EGOS Colloquium 2019, 2019
Paper > peer review
Eric K. Clemons; Ioanna Constantiou; Attila Marton; Virpi Tuunainen / Platforms in the Sharing Economy : Does Business Strategy Determine Platform Structure?.
In: Proceedings of the 52nd Hawaii International Conference on System SciencesHonolulu : Hawaii International Conference on System Sciences (HICSS) 2019, p. 6677-6686 (Proceedings of the Annual Hawaii International Conference on System Sciences)
Article in proceedings > peer review
Simeon Vidolov; Attila Marton; John Sabou / Post-humanist Account of Trust(ing) in Networked Environment
Paper presented at 11th International Process Symposium Organizing in the Digital Age. PROS 2019, 2019
Paper > peer review
Attila Marton; Hamid Ekbia / The Political Gig-Economy : Platformed Work and Labor.
In: Proceedings of the 40th International Conference on Information Systems (ICIS). ed. /Helmut Krcmar; Jane Fedorowicz; Wai Fong Boh; Jan Marco Leimeister; Sunil Wattal. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL) 2019 (Proceedings of the International Conference on Information Systems)
Article in proceedings > peer review
Hamid Ekbia; Attila Marton / Dividing Labour Between Humans and Machines : Heteromation as a New Mode of Organizing Work.
In: Proceedings of the 8th Organizations, Artifacts & Practices (OAP) Workshops: New Ways of Working (NWW): Rematerializing Organizations in the Digital Age. Amsterdam : Vrije Universiteit Amsterdam 2018, p. 87-89
Conference abstract in proceedings > peer review
Attila Marton; Hamid R. Ekbia; Lars-Dominik Gruss / New Division of Labour : Of Humans, Machines and Platforms.
Paper presented at The 34th EGOS Colloquium 2018, 2018
Paper > peer review
Attila Marton / The Not-so-sharing Economy
Frederiksberg : The Business of Society 9.7.2018
Net publication - Internet publication
Nicola Ens; Attila Marton / (Re)Constructing Disorder : A Dynamic View on Effortful Ambiguity.
Paper presented at The 33rd EGOS Colloquium 2017, 2017
Paper > peer review
Ioanna Constantiou; Attila Marton; Virpi Kristiina Tuunainen / Digitization and the New Dimensions of Competition : The Case of Digital Platforms in the Sharing Economy.
Paper presented at The 33rd EGOS Colloquium 2017, 2017
Paper > peer review
Ioanna Constantiou; Attila Marton; Virpi Kristiina Tuunainen / Four Models of Sharing Economy Platforms
In: M I S Quarterly Executive, Vol. 16, No. 4, 2017, p. 231-251
Journal article > peer review
More results... (total 28 results)
Academic Interests

Research Projects
Outside activities


  • CBS Executive