Entrepreneur­ship and In­nov­a­tion in Con­text

Course content

In this course we will explore entrepreneurship and innovation and the conditions which economic, societal and cultural context sets for entrepreneurial decision making. In doing so, we will encounter a number of entrepreneurs acting in different industries, all trying to make new markets for their products during moments of great technological, managerial and demographic transitions. Acting within a particular context, each succeeded in creating demand for new products. To accomplish this objective, most of these entrepreneurs also built effective organizations capable not only of meeting customers' needs profitably at a specific moment, but of continually anticipating and responding to these preferences as they developed and the broader environment changed.

For the lectures you are expected to read the assigned theoretical texts. Much of the learning will take place through student discussion of cases. To gain the most benefit from class sessions students should be prepared to take active part in discussions and contribute with their unique insights to enhance the learning of the entire class. Therefore, students are asked to read required cases prior to the session and to thoughtfully consider their ideas related to relevant assignment questions. Students may find it beneficial to discuss the cases as well as the theoretical readings in small groups before the class meets.