Course content
Digitalization is changing the conditions for businesses across industries. Based on the enabling capacities of digital technologies, new business models emerge that are no longer supported by digital technologies but have digital components inseparably inscribed into their processes and value propositions. At the heart of this digital transformation rests an increased orientation towards digitally enabled platform-based business models. Platform markets comprise a large and rapidly growing share of the global economy. By market value, 60 of the world’s 100 largest corporations earn at least half of their revenue from platform markets.
We focus on the digital economy's logic and platform-based business's emergence and business ecosystem, where some firms will even end up in bed with their enemies. We will put these developments into context so that you will understand how and why many start-up and growth companies today engage in digital marketing, app development, social media, online news, and information services, crowdsourcing, and online innovation services. In addition, traditional businesses such as publishing, entertainment, and banking are facing an ongoing digitalization that drags them into the digital arena – an economic arena with its own economic and competitive principles.
See course description in course catalogue