Course content
The courses introduce the students to the topics and issues that researchers and practitioners face and that consumers and managers of digital services are experiencing about digital services. The course will look at issues such as artificial intelligence (AI) and the increasing role it plays in our lives, but we will also investigate how digital technology affects existing business services (i.e., fintech, legaltech). What is the long-term effect of increased digitalization on existing industries and services? Which new industries will emerge? How does digitalization affect how we produce and consume services, and our buying behavior? How sustainable are digital services?
Common to these themes is the role of sustainability, how do we ensure that contemporary and new digital services are sustainable for businesses, consumers and society at large? What does sustainability mean in a digital setting? This course is connected to the first-year project.
The course will cover:
- How the rise in digital services affects industries and consumers
- The current outlook and future trends in digital services.
- The role of contemporary issues such as sustainability and AI in managing digital services.
By the end of the course, students will:
- Have an in-depth overview of the contemporary issues in managing digital services with emphasis on sustainability and AI.
- Have an understanding of societal and socio-economic issues that affect service management.
- Be able to select and apply relevant theories from the course to real-life cases.
See course description in course catalogue