Department of Strategy and Innovation

  • Centre for Business and Development Studies (CBDS)
Peter Ørberg
Associate professor

Room: KIL/14.A-2.62
E-mail: poe.si@cbs.dk
Peter Ørberg Jensen

Peter D. Ørberg Jensen’s research interests focus on economic globalization and firm internationalization. His research specializes on the global sourcing of advanced and high-value activities, and the managerial, organizational and contractual aspects related to the sourcing arrangements between firms from advanced, high-cost economies, and firms from emerging economies. Peter’s career track record includes 11 years in business consulting in the Danish firm Rambøll Management, during 2000-2006 as Chief Consultant, and a 3-year assignment at United Nations Development Programme in New York (1996-99). His research is published in journals in the fields of management, economic geography, and international business. Peter served as the Academic Director of the CEMS Master in International Management program (2014-2018), and from 2012-2017 as a co-organiser and facilitator at TON, The Outsourcing and Offshoring Network, a learning network of Danish firms with international outsourcing and offshoring business operations.

Primary research areas
Global sourcing, offshoring, and offshore outsourcing
Internationalization of services
International strategy and economic geography
Administrative tasks



Curriculum Vitae
Link to this homepage

Graduate level courses on international business and emerging markets

Coordinator of the CEMS Business Project


Supervision of BSc and MSc thesis projects; notably projects with a focus on themes and questions related to global sourcing (e.g. strategy, organizational design, learning, processes)

Selected publications

Stine J. Haakonson, Peter D. Ørberg Jensen & Susan Mudambi (2013). A co-evolutionary perspective on the drivers of international sourcing of pharmaceutical R&D to India. Journal of Economic Geography Vol. 13(4): 677-700.

Peter D. Ørberg Jensen (2012). A passage to India: A dual case study of activities, processes and resources in offshore outsourcing of advanced services. Journal of World Business, Vol. 47 (2): 311-326.

Peter D. Ørberg Jensen & Torben Pedersen (2012). Offshoring and international competitiveness: Antecedents of offshoring advanced tasks. Journal of the Academy of Marketing Science, Vol. 40 (2): 313-328.

Peter D. Ørberg Jensen & Torben Pedersen (2011). The economic geography of offshoring: The fit between activities and local context. Journal of Management Studies, Vol. 48 (2): 352-372.

Publications sorted by:
Eliane Choquette; Stine Haakonsson; Peter D. Ørberg Jensen; Søren Feodor Nielsen / Globalization of Innovation : The Moderating Role of Project-Level Investment Strategy and Country Type in Location Choice for R&D-Related FDI.
In: Transnational Corporations, Vol. 28, No. 2, 2021, p. 1-30
Journal article > peer review
Kristin Brandl; Peter D. Ørberg Jensen; Andrew Jones; Patrik Ström / International Services : The Interface between Service Characteristics, Policy, and Institutions.
In: The Multiple Dimensions of Institutional Complexity in International Business Research. ed. /Alain Verbeke; Rob van Tulder; Elizabeth L. Rose; Yingqi Wei. Bingley : Emerald Group Publishing 2021, p. 299-310 (Progress in International Business Research, Vol. 15)
Book chapter > peer review
Peter D. Ørberg Jensen; Kristin Brandl; Andrew Jones; Patrik Ström / Bridging the Conceptual Divide on International Knowledge-Intensive services : The 4C framework.
Paper presented at AIB 2020 Annual Meeting Online, 2020
Paper > peer review
Kristin Brandl; Peter D. Ørberg Jensen / Inter-organizational Rents in Global Service Sourcing : A Process Perspective.
Paper presented at AIB 2020 Annual Meeting Online, 2020
Paper > peer review
Denitsa Hazarbassanova; Peter D. Ørberg Jensen; Hemant Merchant / Services in International Business Studies : A Replication and Extension of Merchant and Gaur (2008).
In: Management International Review, Vol. 60, No. 3, 6.2020, p. 427-457
Journal article > peer review
Kristin Brandl; Peter D. Ørberg Jensen; Patrik Ström; Andrew Jones / The Characteristics of International Business-to-business Services : The 4C Framework.
Abstract from 45th EIBA Annual Conference 2019, 2019, p. 70
Conference abstract for conference > peer review
Kristin Brandl; Peter D. Ørberg Jensen; Manya Jaura Lind / Advanced Service Offshore Outsourcing : Exploring the Determinants of Capability Development in Emerging Market Firms.
In: Global Strategy Journal, Vol. 8, No. 2, 5.2018, p. 324-350
Journal article > peer review
Peter D. Ørberg Jensen; Stephan Manning; Bent Petersen / Location Flexibility in Global Sourcing : Modalities and Tradeoffs in an Era of Increased Volatility.
Paper presented at AIB 2018 Annual Meeting, 2018
Paper > peer review
Johannes David Bettecken; Peter D. Ørberg Jensen / Strategic Responses to Sanctions : A Quantitative Study of European Firms' Corporate Activity in Russia.
In: Proceedings of the 60th Annual Meeting of the Academy of International Business. ed. /JT Li; Tunga Kiyak. East Lansing, MI : Academy of International Business 2018 (Academy of International Business. Annual Meeting. Proceedings)
Article in proceedings > peer review
Peter D. Ørberg Jensen; Eliane Choquette; Stine Jessen Haakonsson; Søren Feodor Nielsen / The New Geography of Research and Development : Determinants of Location Choices for Foreign Direct Investments in R&D.
In: Proceedings of the 59th Annual Meeting of the Academy of International Business: The Contribution of MNEs to Building Sustainable Societies. . ed. /Sarianna Lundan; Tunga Kiyak. East Lansing, MI : Academy of International Business 2017, p. 64 (Academy of International Business. Annual Meeting. Proceedings)
Conference abstract in proceedings > peer review
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Academic Interests

Outside activities

No outside activities reported.