Department of Strategy and Innovation

  • Centre for Business and Development Studies (CBDS)
Peter Ørberg
Associate professor

Room: KIL/14.A-2.62
E-mail: poe.si@cbs.dk
Peter Ørberg Jensen

Peter D. Ørberg Jensen’s research interests focus on economic globalization and firm internationalization. His research specializes on the global sourcing of advanced and high-value activities, and the managerial, organizational and contractual aspects related to the sourcing arrangements between firms from advanced, high-cost economies, and firms from emerging economies. Peter’s career track record includes 11 years in business consulting in the Danish firm Rambøll Management, during 2000-2006 as Chief Consultant, and a 3-year assignment at United Nations Development Programme in New York (1996-99). His research is published in journals in the fields of management, economic geography, and international business. Peter served as the Academic Director of the CEMS Master in International Management program (2014-2018), and from 2012-2017 as a co-organiser and facilitator at TON, The Outsourcing and Offshoring Network, a learning network of Danish firms with international outsourcing and offshoring business operations.

Primary research areas
Global sourcing, offshoring, and offshore outsourcing
Internationalization of services
International strategy and economic geography
Administrative tasks



Curriculum Vitae
Link to this homepage

Graduate level courses on international business and emerging markets

Coordinator of the CEMS Business Project


Supervision of BSc and MSc thesis projects; notably projects with a focus on themes and questions related to global sourcing (e.g. strategy, organizational design, learning, processes)

Selected publications

Stine J. Haakonson, Peter D. Ørberg Jensen & Susan Mudambi (2013). A co-evolutionary perspective on the drivers of international sourcing of pharmaceutical R&D to India. Journal of Economic Geography Vol. 13(4): 677-700.

Peter D. Ørberg Jensen (2012). A passage to India: A dual case study of activities, processes and resources in offshore outsourcing of advanced services. Journal of World Business, Vol. 47 (2): 311-326.

Peter D. Ørberg Jensen & Torben Pedersen (2012). Offshoring and international competitiveness: Antecedents of offshoring advanced tasks. Journal of the Academy of Marketing Science, Vol. 40 (2): 313-328.

Peter D. Ørberg Jensen & Torben Pedersen (2011). The economic geography of offshoring: The fit between activities and local context. Journal of Management Studies, Vol. 48 (2): 352-372.

Publications sorted by:
Katrine Maria Lumbye; Peter D. Ørberg Jensen / Chase the Wind and Follow the Sun : A Multi-level Quantitative Analysis of Determinants of State-hybrids' International Strategy in the Sustainable Electricity Industry.
Paper presented at Academy of International Business Conference, 2022
Paper > peer review
Hussain G. Rammala; Elizabeth L. Rose; Pervez N. Ghauri; Peter D. Ørberg Jensen; Matthias Kipping; Bent Petersen; Moira Scerri / Economic Nationalism and Internationalization of Services : Review and Research Agenda.
In: Journal of World Business, Vol. 57, No. 3, 4.2022
Review > peer review
Peter D. Ørberg Jensen; Stephan Manning; Bent Petersen / Location Flexibility in Global Supply Chains : The Efficiency-imitability Tradeoff and Sustained Competitive Advantage.
In: The New Frontiers of International Business. ed. /Hemant Merchant. New York : Springer 2022, p. 253-279 (Contributions to Management Science)
Book chapter > peer review
Eliane Choquette; Stine Jessen Haakonsson; Peter D. Ørberg Jensen; Søren Feodor Nielsen / Globalization of Innovation : The Moderating Role of Project-Level Investment Strategy and Country Type in Location Choice for R&D-Related FDI.
In: Transnational Corporations, Vol. 28, No. 2, 2021, p. 1-30
Journal article > peer review
Kristin Brandl; Peter D. Ørberg Jensen; Andrew Jones; Patrik Ström / International Services : The Interface between Service Characteristics, Policy, and Institutions.
In: The Multiple Dimensions of Institutional Complexity in International Business Research. ed. /Alain Verbeke; Rob van Tulder; Elizabeth L. Rose; Yingqi Wei. Bingley : Emerald Group Publishing 2021, p. 299-310 (Progress in International Business Research, Vol. 15)
Book chapter > peer review
Peter D. Ørberg Jensen; Kristin Brandl; Andrew Jones; Patrik Ström / Bridging the Conceptual Divide on International Knowledge-Intensive services : The 4C framework.
Paper presented at AIB 2020 Annual Meeting Online, 2020
Paper > peer review
Kristin Brandl; Peter D. Ørberg Jensen / Inter-organizational Rents in Global Service Sourcing : A Process Perspective.
Paper presented at AIB 2020 Annual Meeting Online, 2020
Paper > peer review
Denitsa Hazarbassanova; Peter D. Ørberg Jensen; Hemant Merchant / Services in International Business Studies : A Replication and Extension of Merchant and Gaur (2008).
In: Management International Review, Vol. 60, No. 3, 6.2020, p. 427-457
Journal article > peer review
Kristin Brandl; Peter D. Ørberg Jensen; Patrik Ström; Andrew Jones / The Characteristics of International Business-to-business Services : The 4C Framework.
Abstract from 45th EIBA Annual Conference 2019, 2019, p. 70
Conference abstract for conference > peer review
Kristin Brandl; Peter D. Ørberg Jensen; Manya Jaura Lind / Advanced Service Offshore Outsourcing : Exploring the Determinants of Capability Development in Emerging Market Firms.
In: Global Strategy Journal, Vol. 8, No. 2, 5.2018, p. 324-350
Journal article > peer review
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Academic Interests

Outside activities

No outside activities reported.