Department of Strategy and Innovation

Associate professor

Room: KIL/14.A-3.68

Marion Poetz is Associate Professor of Innovation Management at the Department of Strategy and Innovation (SI) at Copenhagen Business School (CBS), and Scientific Director of the LBG Open Innovation in Science Center (OIS Center) in Vienna. 

She gained her PhD from WU Vienna and has been a visiting scholar at MIT Sloan School of Management, Bocconi University and ETH Zurich. 

Inspired by phenomena linked to open innovation, crowdsourcing and similar topics, her research is concerned with strategy, leadership, organization and problem solving in new forms of science and innovation practices that are characterized by being more open, distributed, collaborative, and democratized than traditional models. As a principle investigator in several large-scale research projects, she currently manages research groups around these topics in both Denmark and Austria. Marion’s work has been published in leading international journals such as Management Science, the Journal of Product Innovation Management or Harvard Business Review, featured in media such as Forbes or Inc. Magazine, and received numerous awards. 

Marion engages as a coordinator and teacher in different international master, PhD and executive teaching programs in the fields of entrepreneurship and innovation. She is the academic head of the Graduate Diploma Program in Innovation Management at CBS and co-initiator of the Danish SME Crowdsourcing Lab.

Marion has been an academic advisor and consultant to organizations from various industries including national and international firms and policy-making institutions. She has been involved in developing the Open Innovation in Science (OIS) Initiative of the Ludwig Boltzmann Gesellschaft (LBG) and acts as the academic director of the Lab for Open Innovation in Science (LOIS). Marion is affiliated with the Danish Research Unit for Industrial Dynamics (DRUID), the Academy of Management (AOM) and has been selected as a member of the Young Global Leaders (YGLs) of the World Economic Forum (WEF).




Primary research areas
  • Strategy and Leadership for Innovation
  • Management of Innovation and Technology
  • Organizational Learning and Search
  • Open and Distributed Innovation Processes
  • Crowdsourcing and Community-based Innovation
  • Problem Solving
  • Open Science
Link to this homepage

Cand. merc. MIB:
- Innovation & Knowledge (I&K)

PhD School in Economics and Management:
- Developing Research Questions and Proposals
- Management of Innovation

Graduate Diploma (HD) in Innovation Management 
- Management, Organization and Marketing of Innovation


Marion Poetz supervises students writing their theses in the fields of Entrepreneurship and Innovation, specifically focusing on Open and Distributed Innovation.

Other teaching activities

Executive education in the fields of Entrepreneurship and Innovation.

Selected publications

Waldner, F., Poetz, M. K., Grimpe, C. and Eurich, M. (2015). Antecedents and Consequences of Business Model Innovation: The Role of Industry Structure. Advances in Strategic Management, forthcoming.

Poetz, M.K., Franke, N., and Schreier, M. (2014). Sometimes the Best Ideas Come from Outside Your Industry. Harvard Business Review, November 21, online.  

Franke, N., Poetz, M. K., and Schreier, M. (2014). Integrating problem solvers from analogous markets in new product ideation. Management Science, 60(4), 1063-1081. 2014 EBS.SIIE Best-Paper-Award “Innovation Management  (download1.pdf)

Poetz, M.K., and Prügl, R. (2014). Find the Right Expert for Any Problem. Harvard Business Review, December 16, online.

Poetz, M. K., and Schreier, M. (2012). The value of crowdsourcing: Can users really compete with professionals in generating new product ideas? Journal of Product Innovation Management, 29(2), 245-256. 2012 Thomas P. Hustad Best Paper Award of the Journal of Product Innovation Management (download2.pdf)

Poetz, M. K., and Prügl, R. (2010). Crossing domain-specific boundaries in search of innovation: Exploring the potential of pyramiding. Journal of Product Innovation Management, 27(6), 897-914.Best Paper Award of the 16th International Product Development Management Conference, first Runner-up. (download3.pdf)

Hienerth, C., Poetz, M. K., and von Hippel, E. (2007). Exploring key characteristics of lead user workshop participants: Who contributes best to the generation of truly novel solutions? DRUID Summer Conference 2007, Copenhagen, June 18-20.

Publications sorted by:
Susanne Beck; Agnes Effert; Olga Kokshagina; Karin Hoisl; Marion Poetz / Assembling the Collaboration Puzzle : Integrating Dispersed Knowledge on Individual-level Antecedents of Scientific Collaborations with Non-professional Scientists.
Abstract from Annual Meeting of the Society for Social Studies of Science (4S), 2021
Conference abstract for conference > peer review
Julia Süss-Reyes; Susanne Beck; Marion Poetz; Henry Sauermann / Co-creation in (Citizen) Science : Unbundling the Concept and Identifying Key Challenges.
Abstract from Annual Meeting of the Society for Social Studies of Science (4S), 2021
Conference abstract for conference > peer review
Susanne Beck; Marcel LaFlamme; Robin Brehm; Marion Poetz / Exploring Organizational Design for Openness and Collaboration in Scientific Research
Paper presented at The Academy of Management Annual Meeting 2021, 2021
Paper > peer review
Marcel LaFlamme; Susanne Beck; Robin Brehm; Marion Poetz / Marion Exploring Organizational Design for Openness and Collaboration in Scientific Organizations
Paper presented at 37th EGOS Colloquium, 2021
Paper > peer review
Andreas Distel; Christoph Grimpe; Sven Körner; Mathias Landhäuser; Marion Poetz / Measuring the Innovation Impact of Scientific Research : Exploring the Potentials of AI.
In: Proceedings of the Eighty-First Annual Meeting of the Academy of Management. ed. /Sonia Taneja. Briarcliff Manor, NY : Academy of Management 2021 (Academy of Management Proceedings)
Article in proceedings > peer review
Susanne Beck; Tiare Brasseur; Marion Poetz; Henry Sauermann / What’s the Problem? : Crowdsourcing Research Questions in Science.
Abstract from Open User and Innovation Conference 2021, 2021
Conference abstract for conference > peer review
Julia Suess-Reyes; Katie Hyslop; Susanne Beck; Marion Poetz; Tanja Krasnikov; Alissa Prinsloo / May the Force Be with Them : Exploring Strategies to Overcome Challenges of Co-Created Citizen Science.
In: Proceedings of the Eightieth Annual Meeting of the Academy of Management. ed. /Guclu Atinc. Briarcliff Manor, NY : Academy of Management 2020, 1 p. (Academy of Management Proceedings)
Conference abstract in proceedings > peer review
Susanne Beck; Carsten Bergenholtz; Marcel Bogers; Tiare Brasseur; Maria Louise Conradsen; Diletta Di Marco; Andreas Philipp Distel; Leonhard Dobusch; Daniel Dörler; Agnes Effert; Benedikt Fecher; Despoina Filiou; Lars Frederiksen; Thomas Gillier; Christoph Grimpe; Marc Gruber; Carolin Haeussler; Florian Heigl; Karin Hoisl; Katie Hyslop; Olga Kokshagina; Marcel LaFlamme; Cornelia Lawson; Hila Lifshitz-Assaf; Wolfgang Lukas; Markus Nordberg; Maria-Theresa Norn; Marion Poetz; Marisa Ponti; Gernot Pruschak; Laia Pujol Priego; Agnieszka Radziwon; Janet Frances Rafner; Gergana Petrova Romanova; Alexander Ruser; Henry Sauermann; Sonali K. Shah; Jacob Friis Sherson; Julia Suess-Reyes; Christopher L. Tucci; Philipp Tuertscher; Jane Bjørn Vedel; Theresa Velden; Roberto Verganti; Jonathan Wareham; Andrea Wiggins; Sunny Mosangzi Xu / The Open Innovation in Science Research Field : A Collaborative Conceptualisation Approach.
In: Industry and Innovation, 4.8.2020
Journal article > peer review
Tiare-Maria Brasseur; Susanne Beck; Henry Sauermann; Marion Poetz / Crowdsourcing Research Questions? : Leveraging the Crowd’s Experiential Knowledge for Problem Finding.
Abstract from DRUID Academy Conference 2019, 2019
Conference abstract for conference > peer review
Susanne Beck; Daniel Dörler; Florian Heigl; Marion Poetz; Henry Sauermann; Julia Suess-Reyes / From Contributory to Co-created Citizen Science : How to Engage Citizen Scientists in Complex Stages of the Research Process.
Abstract from Open Innovation in Science (OIS) Research Workshop 2019, 2019, p. 18
Conference abstract for conference
More results... (total 33 results)
Research Projects
Outside activities
Year Name of contractual partner Type of activity
2018 - 2020 Ludwig Boltzmann Gesellschaft Academic directorship (Lab for Open Innovation in Science) and executive teaching
2018 - 2020 Austrian Federal Economic Chamber Speaker and executive teaching
2019 The Purpose Lab Academic advisor
2020 Institute for Innovation Capability Building Academic advisor