Department of Strategy and Innovation
Marion Poetz is Associate Professor of Innovation Management at the Department of Strategy and Innovation (SI) at Copenhagen Business School (CBS), and Scientific Director of the LBG Open Innovation in Science Center (OIS Center) in Vienna.
She gained her PhD from WU Vienna and has been a visiting scholar at MIT Sloan School of Management, Bocconi University and ETH Zurich.
Inspired by phenomena linked to open innovation, crowdsourcing and similar topics, her research is concerned with strategy, leadership, organization and problem solving in new forms of science and innovation practices that are characterized by being more open, distributed, collaborative, and democratized than traditional models. As a principle investigator in several large-scale research projects, she currently manages research groups around these topics in both Denmark and Austria. Marion’s work has been published in leading international journals such as Management Science, the Journal of Product Innovation Management or Harvard Business Review, featured in media such as Forbes or Inc. Magazine, and received numerous awards.
Marion engages as a coordinator and teacher in different international master, PhD and executive teaching programs in the fields of entrepreneurship and innovation. She is the academic head of the Graduate Diploma Program in Innovation Management at CBS and co-initiator of the Danish SME Crowdsourcing Lab.
Marion has been an academic advisor and consultant to organizations from various industries including national and international firms and policy-making institutions. She has been involved in developing the Open Innovation in Science (OIS) Initiative of the Ludwig Boltzmann Gesellschaft (LBG) and acts as the academic director of the Lab for Open Innovation in Science (LOIS). Marion is affiliated with the Danish Research Unit for Industrial Dynamics (DRUID), the Academy of Management (AOM) and has been selected as a member of the Young Global Leaders (YGLs) of the World Economic Forum (WEF).
- Strategy and Leadership for Innovation
- Management of Innovation and Technology
- Organizational Learning and Search
- Open and Distributed Innovation Processes
- Crowdsourcing and Community-based Innovation
- Problem Solving
- Open Science
Cand. merc. MIB:
- Innovation & Knowledge (I&K)
PhD School in Economics and Management:
- Developing Research Questions and Proposals
- Management of Innovation
Graduate Diploma (HD) in Innovation Management
- Management, Organization and Marketing of Innovation
Marion Poetz supervises students writing their theses in the fields of Entrepreneurship and Innovation, specifically focusing on Open and Distributed Innovation.
Executive education in the fields of Entrepreneurship and Innovation.
Waldner, F., Poetz, M. K., Grimpe, C. and Eurich, M. (2015). Antecedents and Consequences of Business Model Innovation: The Role of Industry Structure. Advances in Strategic Management, forthcoming.
Poetz, M.K., Franke, N., and Schreier, M. (2014). Sometimes the Best Ideas Come from Outside Your Industry. Harvard Business Review, November 21, online. https://hbr.org/2014/11/sometimes-the-best-ideas-come-from-outside-your-industry
Franke, N., Poetz, M. K., and Schreier, M. (2014). Integrating problem solvers from analogous markets in new product ideation. Management Science, 60(4), 1063-1081. 2014 EBS.SIIE Best-Paper-Award “Innovation Management (download1.pdf)
Poetz, M.K., and Prügl, R. (2014). Find the Right Expert for Any Problem. Harvard Business Review, December 16, online. https://hbr.org/2014/12/find-the-right-expert-for-any-problem
Poetz, M. K., and Schreier, M. (2012). The value of crowdsourcing: Can users really compete with professionals in generating new product ideas? Journal of Product Innovation Management, 29(2), 245-256. 2012 Thomas P. Hustad Best Paper Award of the Journal of Product Innovation Management (download2.pdf)
Poetz, M. K., and Prügl, R. (2010). Crossing domain-specific boundaries in search of innovation: Exploring the potential of pyramiding. Journal of Product Innovation Management, 27(6), 897-914.Best Paper Award of the 16th International Product Development Management Conference, first Runner-up. (download3.pdf)
Hienerth, C., Poetz, M. K., and von Hippel, E. (2007). Exploring key characteristics of lead user workshop participants: Who contributes best to the generation of truly novel solutions? DRUID Summer Conference 2007, Copenhagen, June 18-20.
Abstract from DRUID Academy Conference 2019, 2019
Paper presented at DRUID18 Conference, 2018
In: Wirtschaftspolitische Blaetter, No. 4, 2018, p. 557-571
Paper presented at DRUID18 Conference, 2018
Paper presented at The Academy of Management Annual Meeting 2016, 2016
Paper presented at The Academy of Management Annual Meeting 2015, 2015
In: Business Models and Modelling. ed. /Charles Baden-Fuller; Vincent Mangematin. Bingley : Emerald Group Publishing 2015, p. 347-386 (Advances in Strategic Management, Vol. 33)
Paper presented at The DRUID Society Conference 2015, 2015
In: Harvard Business Review, Vol. 93, No. 6, 6.2015, p. 26-28
In: Management Science, Vol. 60, No. 4, 2014, p. 1063-1081
In: Harvard Business Review Digital Articles, 21.11.2014, p. 2-6
Paper presented at The DRUID Society Conference 2014, 2014
In: Innovationen durch Wissenstransfer: Mit Analogien schneller und kreativer Lösungen entwickeln. . ed. /Cornelius Herstatt; Katharina Kalogerakis; Marc Schulthess. Wiesbaden : Springer Science+Business Media 2014, p. 39-61
In: Journal of Product Innovation Management, Vol. 29, No. 2, 2012, p. 245-256
In: Journal of Product Innovation Management, Vol. 27, No. 6, 2010, p. 897-914
In: Patterns of Entrepreneurship Management. ed. /Jack M. Kaplan; Anthony C. Warren. Hoboken, NJ : Wiley 2016, p. 107-128