Department of Strategy and Innovation

Associate professor

Room: KIL/14.A-3.68

Marion Poetz is Associate Professor of Innovation Management at the Department of Strategy and Innovation (SI) at Copenhagen Business School (CBS), and Scientific Director of the LBG Open Innovation in Science Center (OIS Center) in Vienna. 

She gained her PhD from WU Vienna and has been a visiting scholar at MIT Sloan School of Management, Bocconi University and ETH Zurich. 

Inspired by phenomena linked to open innovation, crowdsourcing and similar topics, her research is concerned with strategy, leadership, organization and problem solving in new forms of science and innovation practices that are characterized by being more open, distributed, collaborative, and democratized than traditional models. As a principle investigator in several large-scale research projects, she currently manages research groups around these topics in both Denmark and Austria. Marion’s work has been published in leading international journals such as Management Science, the Journal of Product Innovation Management or Harvard Business Review, featured in media such as Forbes or Inc. Magazine, and received numerous awards. 

Marion engages as a coordinator and teacher in different international master, PhD and executive teaching programs in the fields of entrepreneurship and innovation. She is the academic head of the Graduate Diploma Program in Innovation Management at CBS and co-initiator of the Danish SME Crowdsourcing Lab.

Marion has been an academic advisor and consultant to organizations from various industries including national and international firms and policy-making institutions. She has been involved in developing the Open Innovation in Science (OIS) Initiative of the Ludwig Boltzmann Gesellschaft (LBG) and acts as the academic director of the Lab for Open Innovation in Science (LOIS). Marion is affiliated with the Danish Research Unit for Industrial Dynamics (DRUID), the Academy of Management (AOM) and has been selected as a member of the Young Global Leaders (YGLs) of the World Economic Forum (WEF).




Primary research areas
  • Strategy and Leadership for Innovation
  • Management of Innovation and Technology
  • Organizational Learning and Search
  • Open and Distributed Innovation Processes
  • Crowdsourcing and Community-based Innovation
  • Problem Solving
  • Open Science
Link to this homepage

Cand. merc. MIB:
- Innovation & Knowledge (I&K)

PhD School in Economics and Management:
- Developing Research Questions and Proposals
- Management of Innovation

Graduate Diploma (HD) in Innovation Management 
- Management, Organization and Marketing of Innovation


Marion Poetz supervises students writing their theses in the fields of Entrepreneurship and Innovation, specifically focusing on Open and Distributed Innovation.

Other teaching activities

Executive education in the fields of Entrepreneurship and Innovation.

Selected publications

Waldner, F., Poetz, M. K., Grimpe, C. and Eurich, M. (2015). Antecedents and Consequences of Business Model Innovation: The Role of Industry Structure. Advances in Strategic Management, forthcoming.

Poetz, M.K., Franke, N., and Schreier, M. (2014). Sometimes the Best Ideas Come from Outside Your Industry. Harvard Business Review, November 21, online.  

Franke, N., Poetz, M. K., and Schreier, M. (2014). Integrating problem solvers from analogous markets in new product ideation. Management Science, 60(4), 1063-1081. 2014 EBS.SIIE Best-Paper-Award “Innovation Management  (download1.pdf)

Poetz, M.K., and Prügl, R. (2014). Find the Right Expert for Any Problem. Harvard Business Review, December 16, online.

Poetz, M. K., and Schreier, M. (2012). The value of crowdsourcing: Can users really compete with professionals in generating new product ideas? Journal of Product Innovation Management, 29(2), 245-256. 2012 Thomas P. Hustad Best Paper Award of the Journal of Product Innovation Management (download2.pdf)

Poetz, M. K., and Prügl, R. (2010). Crossing domain-specific boundaries in search of innovation: Exploring the potential of pyramiding. Journal of Product Innovation Management, 27(6), 897-914.Best Paper Award of the 16th International Product Development Management Conference, first Runner-up. (download3.pdf)

Hienerth, C., Poetz, M. K., and von Hippel, E. (2007). Exploring key characteristics of lead user workshop participants: Who contributes best to the generation of truly novel solutions? DRUID Summer Conference 2007, Copenhagen, June 18-20.

Publications sorted by:
Julia Suess-Reyes; Katie Hyslop; Susanne Beck; Marion Poetz; Tanja Krasnikov; Alissa Prinsloo / May the Force Be with Them : Exploring Strategies to Overcome Challenges of Co-Created Citizen Science.
In: Proceedings of the Eightieth Annual Meeting of the Academy of Management. ed. /Guclu Atinc. Briarcliff Manor, NY : Academy of Management 2020, 1 p. (Academy of Management Proceedings)
Conference abstract in proceedings > peer review
Susanne Beck; Carsten Bergenholtz; Marcel Bogers; Tiare Brasseur; Maria Louise Conradsen; Diletta Di Marco; Andreas Philipp Distel; Leonhard Dobusch; Daniel Dörler; Agnes Effert; Benedikt Fecher; Despoina Filiou; Lars Frederiksen; Thomas Gillier; Christoph Grimpe; Marc Gruber; Carolin Haeussler; Florian Heigl; Karin Hoisl; Katie Hyslop; Olga Kokshagina; Marcel LaFlamme; Cornelia Lawson; Hila Lifshitz-Assaf; Wolfgang Lukas; Markus Nordberg; Maria-Theresa Norn; Marion Poetz; Marisa Ponti; Gernot Pruschak; Laia Pujol Priego; Agnieszka Radziwon; Janet Frances Rafner; Gergana Petrova Romanova; Alexander Ruser; Henry Sauermann; Sonali K. Shah; Jacob Friis Sherson; Julia Suess-Reyes; Christopher L. Tucci; Philipp Tuertscher; Jane Bjørn Vedel; Theresa Velden; Roberto Verganti; Jonathan Wareham; Andrea Wiggins; Sunny Mosangzi Xu / The Open Innovation in Science Research Field : A Collaborative Conceptualisation Approach.
In: Industry and Innovation, 4.8.2020
Journal article > peer review
Tiare-Maria Brasseur; Susanne Beck; Henry Sauermann; Marion Poetz / Crowdsourcing Research Questions? : Leveraging the Crowd’s Experiential Knowledge for Problem Finding.
Abstract from DRUID Academy Conference 2019, 2019
Conference abstract for conference > peer review
Susanne Beck; Daniel Dörler; Florian Heigl; Marion Poetz; Henry Sauermann; Julia Suess-Reyes / From Contributory to Co-created Citizen Science : How to Engage Citizen Scientists in Complex Stages of the Research Process.
Abstract from Open Innovation in Science (OIS) Research Workshop 2019, 2019, p. 18
Conference abstract for conference
Marion Poetz / How can we Establish Sustainable Open Innovation : Pitfalls and Chances in Creating Optimal Conditions for Openness and Collaboration in Science.
Net publication - Internet publication
Susanne Beck; Karin Beukel; Marion Poetz / Innovators’ Preference Structures for Seizing Scientific Discoveries : A Mixed-method Approach.
Paper presented at The Academy of Management Annual Meeting 2019, 2019
Paper > peer review
Marion Poetz; Agnieszka Radziwon; Alexander Ruser / Learning How To Do Out-of-the-box Research : an Exploratory Study on the Value of Capability Building in Open and Collaborative Science Practices.
Abstract from Open Innovation in Science (OIS) Research Workshop 2019, 2019, p. 14
Conference abstract for conference
Andreas Philipp Distel; Christoph Grimpe; Sven Körner; Mathias Landhäuser; Marion Poetz / Measuring Impact of Open Innovation in Science Research : Exploring the Potentials of Artificial Intelligence-based Text Analysis.
Abstract from Open Innovation in Science (OIS) Research Workshop 2019, 2019, p. 4
Conference abstract for conference
Susanne Beck; Agnes Effert; Maria-Theresa Norn; Marion Poetz; Alexander Ruser / Microfoundations of Inter- and Transdisciplinary Collaboration
Abstract from Open Innovation in Science (OIS) Research Workshop 2019, 2019, p. 16
Conference abstract for conference
Susanne Beck; Maral Mahdad; Karin Beukel; Marion Poetz / The Value of Scientific Knowledge Dissemination for Scientists : A Value Capture Perspective .
In: Publications , Vol. 7, No. 3, 9.2019
Journal article > peer review
More results... (total 27 results)
Research Projects
Outside activities
Year Name of contractual partner Type of activity
2018 - 2020 Ludwig Boltzmann Gesellschaft Academic directorship (Lab for Open Innovation in Science) and executive teaching
2018 - 2020 Austrian Federal Economic Chamber Speaker and executive teaching
2019 The Purpose Lab Academic advisor
2020 Institute for Innovation Capability Building Academic advisor