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Department of Marketing

Tobias Schäfers has been an Associate Professor at the Department of Marketing at Copenhagen Business School since September 2018. Since September 2020, he is a part-time member of the department and is also a professor of marketing at TH OWL (OWL University of Applied Sciences and Arts) in Lemgo, Germany. Before joining CBS, he was an Assistant Professor of Marketing at the Technical University Dortmund, Germany. After graduating in Business Studies in 2006 at the Private University Göttingen, Germany, he obtained his doctoral degree in 2010 at EBS Business School in Wiesbaden, Germany. From 2010 until 2013, he then worked at EBS Business School as Assistant Professor of Marketing, before taking on the position at TU Dortmund. Moreover, Tobias has been a visiting scholar/researcher at the Robert H. Smith School of Business, University of Maryland, USA (2010, 2012), at Aalto University School of Business, Helsinki, Finland (2015, 2017), and at Toulouse School of Management, France (2019).
In his research, Tobias investigates the psychological aspects of individuals’ behavior in relation to services, prices, and digitalization, in both business-to-consumer and business-to-business contexts. For example, he has examined consumers’ motives to use access-based services as an alternative to ownership, customers’ reactions to the introduction of fees for previously free products, and consumers’ reactions during service recovery via digital channels.
Tobias’ research has been published in leading international journals, such as Journal of Service Research, Journal of Interactive Marketing, Journal of Business Research, Psychology & Marketing, Marketing Letters, and European Journal of Marketing. He serves on the Editorial Review Boards of the Journal of Service Research and Industrial Marketing Management.
- Service research
- Access-based services
- Digitalization of customer-company interactions
- Pricing
- Sales
Chair of the B2B Marketing Research Cluster
Business Intelligence and Customer Insight (KAN-CSAMO2001U Business Intelligence and Customer Insight)
Cziehso, G.P. / Schaefers, T. / Kukar-Kinney, M. (2019): “Free No More: Investigating Customer Reactions to Unexpected Free-to-Fee Switches,” Journal of Business Research, 101, 229-242. [https://doi.org/10.1016/j.jbusres.2019.03.050]
Schaefers, T. / Moser, R. / Narayanamurthy, G. (2018): “Access-Based Services for the Base of the Pyramid,” Journal of Service Research, 21(4), 421-437. [https://doi.org/10.1177/1094670518770034]
Schaefers, T. / Lawson, S. / Kukar-Kinney, M. (2016): “How the burdens of ownership promote consumer usage of access-based services,” Marketing Letters, 27(3), 569-577. [http://dx.doi.org/10.1007/s11002-015-9366-x]
Schaefers, T. / Schamari, J. (2016): “Service Recovery via Social Media: The Social Influence Effects of Virtual Presence,” Journal of Service Research, 19(2), 192-208. [http://dx.doi.org/10.1177/1094670515606064]
Schaefers, T. / Wittkowski, K. / Benoit (née Moeller), S. / Ferraro, R. (2016): “Contagious Effects of Customer Misbehavior in Access-Based Services,” Journal of Service Research, 19(1), 3-21. [http://dx.doi.org/10.1177/1094670515595047]
Schaefers, T. (2013): “Exploring Carsharing Usage Motives: A Hierarchical Means-End Chain Analysis,” Transportation Research Part A: Policy and Practice, 47(1), 69-77. [http://dx.doi.org/10.1016/j.tra.2012.10.024]
In: Industrial Marketing Management, Vol. 93, 2.2021, p. 466-481
In: Journal of Marketing Theory and Practice, Vol. 28, No. 4, 10.2020, p. 357-372
In: Journal of Business Research, Vol. 101, 8.2019, p. 229-242
In: Journal of Service Research, Vol. 22, No. 1, 2.2019, p. 60-74
In: Journal of Service Research, Vol. 21, No. 4, 22.4.2018, p. 421-437
In: SMR - Journal of Service Management Research, Vol. 2, No. 3, 2018, p. 3-16
In: Journal of Business Research, Vol. 69, No. 2, 2.2016, p. 691-699
In: Journal of Service Research, Vol. 19, No. 1, 2.2016, p. 3-21
In: Marketing Letters, Vol. 27, No. 3, 9.2016, p. 569-577
In: Thunderbird International Business Review, Vol. 58, No. 5, 2016, p. 373-384
In: Journal of Retailing and Consumer Services, Vol. 31, 7.2016, p. 32-42
In: Journal of Advertising Research, Vol. 55, No. 3, 2015, p. 270-283
In: Journal of Interactive Marketing, Vol. 30, 2015, p. 20-33
In: Journal of Service Research, Vol. 19, No. 2, 2015, p. 192-208
In: Psychology and Marketing, Vol. 31, No. 11, 2014, p. 946-957
In: European Journal of Marketing, Vol. 48, No. 9/10, 2014, p. 1805-1827
In: Transportation Research Part A: Policy and Practice , Vol. 47, 1.2013, p. 69-77
In: Marketing Review St. Gallen, Vol. 29, No. 3, 2012, p. 22-27
In: International Journal of Advertising, Vol. 31, No. 1, 2012, p. 63-84
In: Marketing Review St. Gallen, Vol. 29, No. 4, 2012, p. 54-59
Men ideen var god
Since 2018: External lecturer, UNIKIMS GmbH, Germany
Since 2018: External lecturer, Technical University Dortmund, Germany
Since 2015: Board member, Deutsche Werbewissenschaftliche Gesellschaft e.V., Germany