Thmarktg

Department of Marketing

Torben
Hansen
Professor


Room: SOL/C3.18
Tel:
+4538152177
E-mail: th.marktg@cbs.dk
Presentation

I am Chairman of the Consumer Research Cluster at the Department of Marketing, Programme Director for the M.Sc. concentration in Economics and Marketing, Chairman of the Northern European Scientific Committee for the ESCP-EAP International Congress Marketing Trends, and Editor-in-Chief - Journal of Marketing Trends Northern Europe. I have served as a member of the Danish Food Think Tank, member of the Danish Marketing Practices Act Revision Committee, and Chairman of the Danish Money and Pension Panel. I’m co-authoring the European edition of the classic Marketing Management textbook. My main fields of research are consumer behaviour and marketing research methods. I have worked as a consultant for various organisations and have given more than 400 speeches and media interviews.

Primary research areas
  • Consumer Behaviour
  • Marketing Research Methods (Applied Statistics)
Administrative tasks


Links
Link to this homepage
www.cbs.dk/en/staff/thmarktg
Courses
  • Forbrugeradfærd (cand.merc.)
  • Markedsanalyse (cand.merc.)
  • Applied Statistics (cand.merc.)
Supervision
  • Master theses
  • PhD theses
Other teaching activities


Selected publications
  • Kotler, Philip, Kevin L. Keller, Mairead Brady, Malcolm Goodman & Torben Hansen (2019), Marketing Management – fourth European Edition, Pearson - Prentice Hall.
  • Hansen, Torben & Thyra Uth Thomsen (2018), The Influence of Consumers’ Interest in Healthy Eating, Definitions of Healthy Eating, and Personal Values on Perceived Dietary Quality, Food Policy, 80, 55-67.
  • Hansen, Torben, Maria Ingerslev Sørensen & Marie-Louise Riwerts Eriksen (2018), How the Interplay between Consumer Motivations and Values Influences Organic Food Identity and Behavior, Food Policy, 74(1) 39-52.
  • Hansen, Torben & Thyra Uth Thomsen (2013), How Learned Helplessness Moderates the Knowledge Calibration-Dietary Choice Quality Relationship, Psychology & Marketing, 30(11), 1008-1028.
  • Hansen, Torben (2012), Understanding Trust in Financial Services: The Influence of Financial Healthiness, Knowledge, and Satisfaction, Journal of Service Research, 15(3), 280-295.
  • Hansen, Torben (2012), The Moderating Influence of Broad-scope Trust on Customer-Seller Relationships, Psychology & Marketing, 29(5), 350-364.
  • Hansen, Torben & Jan Møller Jensen (2009), Shopping orientation and online clothing purchases: the role of gender and purchase situation, European Journal of Marketing, special issue on e-retailing and e-shopping, 43(9/10), 1154-1170.
Publications sorted by:
2019
Torben Hansen; Jens Geersbro; Hanne Pico Larsen / How the Interplay Between Subjective and Objective Financial Risk Influences Consumers’ Expectations, Information Search, and Product Satisfaction
In: Proceedings of the 18th International Marketing Trends Conference 2019. ed. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2019
Article in proceedings > peer review
Philip Kotler; Kevin Lane Keller; Mairead Brady; Malcolm Goodman; Torben Hansen / Marketing Management
4. ed.Harlow : Pearson Education Ltd. 2019, 802 p.
Book > peer review
Torben Hansen / The Interplay between Economic Healthiness, Consumer Confidence, and General Trust in Financial Institutions
In: Nyhedsbrevet om Forbrugeradfærd, No. 32, 2019, p. 8-18
Journal article
Torben Hansen; Ninna Aarfelt Andersen; Christie Nielsen / Understanding the Interplay Between Consumers’ Preference for Ethical Attributes, Choice of Brand, and Quality Shopping Frequency
In: MIRDEC: 12th International Academic Conference on Multidisciplinary and Interdisciplinary Studies on Social Sciences: Book of Abstracts. Ankara : Masters International Research & Development Center 2019, 1 p., p. 6
Conference abstract in proceedings > peer review
2018
Torben Hansen; Ninna Aarfelt Andersen; Christie Nielsen / Consumers’ Preference for Ethical Attributes and Choice of Brand : The Moderating Role of Quality Shopping Frequency.
In: Nyhedsbrevet om Forbrugeradfærd, No. 30, 2018, p. 13-23
Journal article
Torben Hansen; Maria Ingerslev Sørensen; Marie-Louise Riwerts Eriksen / How the Interplay between Consumer Motivations and Values Influences Organic Food Identity and Behavior
In: Food Policy, Vol. 74, 1.2018, p. 39-52
Journal article > peer review
Torben Hansen; Thyra Uth Thomsen / The Influence of Consumers’ Interest in Healthy Eating, Definitions of Healthy Eating, and Personal Values on Perceived Dietary Quality
In: Food Policy, Vol. 80, 10.2018, p. 55-67
Journal article > peer review
Torben Hansen / Understanding Risky Borrowing Behavior among Young Consumers : An Empirical Study.
Abstract from 20th International Conference on Business, Economics, Management and Marketing. ICEMMS 2018, 2018
Conference abstract for conference > peer review
2017
Torben Hansen / How Trust in Financial Supplier Information Impacts Young Adults' Financial Information Involvement : The Moderating Roles of Product Savings Risk and Social Norm.
In: Journal of Consumer Behaviour, Vol. 16, No. 3, 2017, p. 221-232
Journal article > peer review
Torben Hansen / The Moderating Effects of Financial Broad-scope Trust on Consumer Knowledge, Cognitive Effort, and Financial Healthiness
In: Journal of Consumer Behaviour, Vol. 16, No. 2, 2017, p. 161-175
Journal article > peer review
More results... (total 147 results)
Academic Interests


Outside activities

•        Since 2019, Member of the expert advisory committee for Madkulturen (the Danish Food Culture Institute).
•        Since 2010, Chairman of the Northern Europe Scientific Committee for International Marketing Trends Conference.
•        Since 2010, Northern Europe Editor in Chief, Journal of Marketing Trends.
•        Since 2008, VIP-member, Danish Shareholders Association, appointed by the president.