Department of Marketing


Room: SOL/C3.18

I am Programme Director for the M.Sc. concentration in Economics and Marketing (EMF), Chairman of the Northern European Scientific Committee for the ESCP-EAP International Congress Marketing Trends, Editor-in-Chief - Journal of Marketing Trends Northern Europe, and Editor-in-Chief – The Consumer Behaviour Newsletter.

By giving more than 400 speeches and media interviews, by serving as chairman for the Danish Money and Pension Panel (2007-2009, appointed by the Minister for Economic and Business Affairs), by serving as member of the Danish Food Think Tank (2014-2015, appointed by the Minister for Food, Agriculture, and Fisheries), by serving as a member of the Marketing Law Revision Committee (2014-2016, appointed by the Minister for Business and Growth), by serving as a member of the Expert Advisory Board for Madkulturen  (2019-), by working as a consultant for numerous companies, and by collaborating with several private organizations and public authorities (examples include The Danish Chamber of Commerce, The Ministry of Science, Technology and Innovation, The Confederation of Danish Industry, The Danish Bankers Association, The Danish Shareholders Organization, The Food Culture Institute (Madkulturen), The Danish Competition and Consumer Authority, and The Danish Consumer Council) I have strongly contributed to society and challenged practitioners.

As a result of such efforts, I am very well connected in many company arenas and private/public organizations.

Primary research areas
  • Consumer Behaviour
  • Marketing Research Methods (Applied Statistics)
Administrative tasks

Social media
Link to this homepage
  • Forbrugeradfærd (cand.merc.)
  • Markedsanalyse (cand.merc.)
  • Applied Statistics (cand.merc.)
  • Master theses
  • PhD theses
Other teaching activities

Selected publications
  • Hansen, Torben (2020) Media Framing of Copenhagen Tourism : A New Approach to Public Opinion about Tourists, Annals of Tourism Research, 84(9), 13 pages.
  • Hansen, Torben & Thyra Uth Thomsen, Understanding influences on consumers’ dietary stress in healthy food buying, European Journal of Marketing, forthcoming.
  • Kotler, Philip, Kevin L. Keller, Mairead Brady, Malcolm Goodman & Torben Hansen (2009, 2012, 2016, 2019), Marketing Management – first, second, third, and fourth European Editions, Pearson - Prentice Hall.
  • Hansen, Torben & Thyra Uth Thomsen (2018), The Influence of Consumers’ Interest in Healthy Eating, Definitions of Healthy Eating, and Personal Values on Perceived Dietary Quality, Food Policy, 80, 55-67.
  • Hansen, Torben, Maria Ingerslev Sørensen & Marie-Louise Riwerts Eriksen (2018), How the Interplay between Consumer Motivations and Values Influences Organic Food Identity and Behavior, Food Policy, 74(1) 39-52.
  • Hansen, Torben & Thyra Uth Thomsen (2013), How Learned Helplessness Moderates the Knowledge Calibration-Dietary Choice Quality Relationship, Psychology & Marketing, 30(11), 1008-1028.
  • Hansen, Torben (2012), Understanding Trust in Financial Services: The Influence of Financial Healthiness, Knowledge, and Satisfaction, Journal of Service Research, 15(3), 280-295.
  • Hansen, Torben (2012), The Moderating Influence of Broad-scope Trust on Customer-Seller Relationships, Psychology & Marketing, 29(5), 350-364.
  • Hansen, Torben & Jan Møller Jensen (2009), Shopping orientation and online clothing purchases: the role of gender and purchase situation, European Journal of Marketing, special issue on e-retailing and e-shopping, 43(9/10), 1154-1170.
  • Hansen, Torben & Hans Stubbe Solgaard (2004), New Perspectives on Retailing and Store Patronage Behavior – A Study of the Interface Between Retailers and Consumers, Kluwer Academic Publishers, 122 pages.
Publications sorted by:
Torben Hansen / Consumer Food Sustainability Before and During the Covid-19 Crisis : A Quantitative Content Analysis and Food Policy Implications.
In: Food Policy, Vol. 107, 2.2022
Journal article > peer review
Torben Hansen / Er fødevarevalget blevet supra-komplekst?
In: Nyhedsbrevet om Forbrugeradfærd, No. 37, 2022, p. 3-4
Journal article > peer review
Torben Hansen; Thyra Uth Thomsen / How Individual Differences in Knowledge Over/Underconfidence Impede Dietary Consumer Decision Making under Time Pressure
In: Personality and Individual Differences, Vol. 195, 9.2022
Journal article > peer review
Torben Hansen; Judith Lynne Zaichkowsky; Ad de Jong / Are Women Always Better Able to Recognize Faces? : The Unveiling Role of Exposure Time.
In: PLOS ONE, Vol. 16, No. 10, 10.2021
Journal article > peer review
Torben Hansen; Thyra Uth Thomsen / Understanding Influences on Consumers’ Dietary Stress in Healthy Food Buying
In: European Journal of Marketing, Vol. 55, No. 3, 2021, p. 944-967
Journal article > peer review
Torben Hansen; Thyra Uth Thomsen / Detrimental Effects of Life Transitions on Dietary Health
In: Nyhedsbrevet om Forbrugeradfærd, No. 33, 2020, p. 9-11
Journal article
Torben Hansen / Media Framing of Copenhagen Tourism : A New Approach to Public Opinion about Tourists.
In: Annals of Tourism Research, Vol. 84, 9.2020
Journal article > peer review
Torben Hansen / The Interplay between Economic Healthiness, Consumer Confidence, and General Trust in Financial Institutions
Paper presented at The 19th International Marketing Trends Conference. IMTC 2020, 2020
Paper > peer review
Torben Hansen / How General Trust in Financial Institutions Affects the Relationship between Economic Healthiness and Consumer Confidence
In: Proceedings of MAC 2019. ed. /Jiri Vopava; Vladimir Douda; Radek Kratochvil; Mario Konecki. Prague : MAC Praque Consulting s.r.o. 2019, p. 35-44
Article in proceedings > peer review
Torben Hansen; Jens Geersbro; Hanne Pico Larsen / How the Interplay Between Subjective and Objective Financial Risk Influences Consumers’ Expectations, Information Search, and Product Satisfaction
In: Proceedings of the 18th International Marketing Trends Conference 2019. ed. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2019
Article in proceedings > peer review
More results... (total 157 results)
Academic Interests

Outside activities
  • Since 2019, Member of the expert advisory committee for Madkulturen (The Danish Food Culture Institute).
  • Since 2010, Chairman of the Northern Europe Scientific Committee for International Marketing Trends Conference.
  • Since 2010, Northern Europe Editor in Chief, Journal of Marketing Trends.
  • Since 2008, VIP-member, Danish Shareholders Association, appointed by the president.
  • Co-author on the European edition of text book Marketing Mangement; Pearson Prentice-Hall.