Department of Marketing

Associate professor

Room: SOL/D3.39

Sebastian achieved his doctoral degree at the University of Hamburg (Germany), where he also worked as an external Lecturer (2007–2010). He gained international experience as visiting scholar at the Erasmus University Rotterdam (Netherlands) where he worked as postdoctoral student and visiting Assistant Professor (2011–2014). Furthermore, he is a member of the interdisciplinary RespectResearchGroup and worked as a Senior Lecturer at the Technical University Berlin (Germany; 2013–2014).

In his current research, he concentrates on places as brands, place brand perception and on the management of place brands. Furthermore, he is interested in the field of tourism and destination branding, especially in the differences between the place perception between tourists and residents. Sebastian’s work was presented at various international conferences, book chapters, and peer-reviewed journals, such as the International Journal of Research in Marketing, Psychology & Marketing, or Environment and Planning A.

Primary research areas
  • Over-Tourism
  • Place marketing and branding (e.g., city branding and nation branding)
  • Tourism and destination brands
  • Brand complexity and brand management
  • Consumer research in the area of (brand) identification
Link to this homepage
  • Marketing and Creative Processes
  • City Branding and Tourism
  • Scientific Marketing Project

To insure an effective supervision, Sebastian is supervising a maximum of three master theses per year. He has supervised several theses at different universities (CBS, University of Hamburg and Erasmus University Rotterdam) and is currently only supervising place marketing and/or tourism topics. Due to his research background, he prefers more quantitative approaches. Furthermore, he only supervises in English.

If you want to suggest a master thesis topic, please write a short summery of your research question including an argumentation for its scientific relevance. 

Selected publications
  • Zenker, S., von Wallpach, S., Braun, E., & Vallaster, C. (2019): How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study. Tourism Management, 71(April): 197-212.
  • Zenker, S.; Braun, E.; Petersen, S. (2017). Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management, 58: 15-27.
  • Erfgen, C.; Zenker, S.; Sattler, H. (2015). The vampire effect: When do celebrity endorsers harm brand recall?  International Journal of Research in Marketing, 32(2): 155-163.
  • Petersen, S.; Schroijen, M.; Moelders, C.; Zenker, S.; Van den Bergh, O. (2014). Interoceptive categorization: the role of perceptual organization on processing sensations from inside. Psychological Science, 25(5): 1059-1066.
  • Zenker, S.; Petersen, S. (2014). An integrative theoretical model for improving resident-city identification. Environment and Planning A, 46(3): 715-729.
  • Schnittka, O.; Sattler, H.; Zenker, S. (2012). Advanced brand concept maps: a new approach for evaluating the favorability of brand association networks. International Journal of Research in Marketing, 29(3): 265-274.
Publications sorted by:
Sebastian Zenker; Sylvia von Wallpach; Erik Braun; Christine Vallaster / How the Refugee Crisis Impacts the Decision Structure of Tourists : A Crosscountry Scenario Study.
In: Tourism Management, Vol. 71, 4.2019, p. 197-212
Journal article > peer review
Sebastian Zenker / Die Stadt als Marke
In: Praxishandbuch City- und Stadtmarketing. ed. /Heribert Meffert; Bernadette Spinnen; Jürgen Block. Wiesbaden : Springer 2018, p. 69-76
Book chapter > peer review
Sebastian Zenker / Editorial: City Marketing and Branding as Urban Policy
In: Cities, Vol. 80, 2018, p. 1-3
Editorial > peer review
Erik Braun; Jasper Eshuis; Erik-Hans Klijn; Sebastian Zenker / Improving Place Reputation : Do an Open Place Brand Process and an Identity-image Match Pay Off?.
In: Cities, Vol. 80, 10.2018, p. 22-28
Journal article > peer review
Jasper Eshuis; Erik Braun; Erik-Hans Klijn; Sebastian Zenker / The Differential Effect of Various Stakeholder Groups in Place Marketing
In: Environment and Planning C: Government & Policy, Vol. 36, No. 5, 2018, p. 916-936
Journal article > peer review
Christine Vallaster; Sylvia von Wallpach; Sebastian Zenker / The Interplay Between Urban Policies and Grassroots City Brand Co-creation and Co-destruction During the Refugee Crisis : Insights From the City Brand Munich (Germany).
In: Cities, Vol. 80, 10.2018, p. 53-60
Journal article > peer review
Florian Kock; Sebastian Zenker; Alexander Josiassen; Astrid Nørfelt; Ricky Wilke / The Tourism Dilemma : Examining Conflicts between Tourists and Residents.
In: 2018 Global Marketing Conference at Tokyo Proceedings. ed. /Jeonghye Choi. Seoul : Global Alliance of Marketing & Management Associations 2018, p. 635-636 (Global Marketing Conference Proceedings)
Conference abstract in proceedings > peer review
Sebastian Zenker; Erik Braun; Sibylle Petersen / Branding the Destination Versus the Place : The Effects of Brand Complexity and Identification for Residents and Visitors.
In: Tourism Management, Vol. 58, 2.2017, p. 15-27
Journal article > peer review
Erik Braun; Tristan Kik; Sebastian Zenker / Capturing City Brand Commonalities Across Different Stakeholder Groups
Paper > peer review
Sebastian Zenker / Partizipation im Stadtmarketing : Wie aus Bürgern Markenbotschafter werden.
In: Städte als Marken 2: Herausforderungen und Horizonte. . ed. /Thorsten Kausch; Peter Pirck; Peter Strahlendorf. Hamburg : New Business Verlag 2017, p. 26-31
Book chapter > peer review
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