stmarktg

Department of Marketing

Steen
Tromholt
Teaching assistant
E-mail:
st.marktg@cbs.dk

ST
Presentation and academic fields

Strategic Management, Marketing Management, Digital Marketing & Strategies

Professional and/or academic experience

25+ years experience as an entrepreneur. I have gone from scratch to 225 people with offices in three different countries. I've tried most aspects: From the small start-up (too many challenges, too little time, not enough resources) - to the large company (strategy, planning, execution, controlling, human resource management, financing, etc.) - and everything in between (rapid growth, large clients and mission critical projects, internationalization, external investors, mergers & acquisitions, etc.). As owner and CEO of one of Scandinavia's leading consulting companies within digital strategies I have had the privilege to work with some of the largest and most demanding companies & start-ups. The benchmark here was "second to none". So I have been involved in cutting edge online and offline strategies.

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