mramarktg
My competencies and academic interests are strongly rooted with how to build sustainable businesses integrating both the macro perspective for climate and the businesses strive for profitability. I believe that a robust understanding of the consumer motives and the coherent stimulation of these, can help build the bridges. I have valuable hands-on experience from launching the climate positive burger chain, MAX Burgers in Denmark, and is moreover part of the leading sustainable consultancy MäRK CPH who also drives the B Corp movement in the Nordics.
I have participated with MäRK CPH in the creation of an essay paper on how better to understand the gap between consumer interest and action related to sustainable choices within consumer goods. The essay looked into leading sustainable frontrunner brands and their perspectives on the gap. Published January 2022.
I supervise both bachelor projects and master theses in the areas of sustainability, branding, communication strategy, retail marketing strategy, customer journey, social media, influencer marketing.