Department of Marketing

Borch Münster
External lecturer

Presentation and academic fields

I study design from a consumer and from a designer perspective. My key competences are within the field of retail and hospitality design and atmospherics. I conducted studies on retail design processes, the effect of store design on consumer experience, and on barriers and drivers in the transition to circular economy, as seen from the perspective of designers.

Professional and/or academic experience

I have 20 years of experience as a retail and hospitality designer working for international brands like Bestseller, Lagkagehuset, and Lakrids by Bülow. I hold a master’s degree in Architecture from School of Design Aarhus, a master’s in Design from the Royal Academy in Copenhagen, and a PhD degree from Dept. of Marketing, Copenhagen Business School. My primary research areas are: Retail and Hospitality Design, Design Process, Consumer Experience, Design and Circular Economy. Selected Publications: Münster M. B.; Sönnichsen, S.; Clement J. (2021) 'The designers’ role in a circular transition – a study of retail and hospitality designers’ current practice and considerations towards circular economy.' IASDR conference Hong Kong 2021, printed in proceedings by Springer. Münster, M. (2018) ‘Intentions vs. Perceptions of Designed Atmospheres in Fashion Stores’ PhD Series 16.2018, Doctoral School of Economics and Management, Copenhagen Business School. Münster, M. and Haug, A. (2017) ‘Management of Constraint Generators in Fashion Store Design processes’ International Journal of Retail & Distribution Management. Vol. 45, Iss. 2. pp. 122-142. Münster, M., (2017) ‘Do Beautiful Stores sell Beautiful products?’ The European Institute of Retailing and Services Studies (EIRASS) 24th International Conference in Recent Advances in Retailing and Services Science, Vancouver. Münster, M.; Kristensen, T.; Gabrielsen, G. (2017) ‘Can Appealing Store Design Improve Product Perception – A Method to Measure Unarticulated Preferences’ Full Paper, DMA - Design Management Academy, Conference, Hong Kong. Haug, A. and Münster, M. (2015) ‘Design variables and constraints in fashion store design processes’ International Journal of Retail & Distribution Management. Vol. 43, Iss. 9. pp. 831-848. Münster, M. (2015) ‘The Colourful Politiken Chairs’. Chapter in ‘Hans J. Wegner - A Nordic Design Icon from Tønder’, pp. 78-85, Published by Tønder Museum.

Pedagogical experience/method skills/supervision

Teaching experience: Since 2017 I have been an external lecturer at Copenhagen Business School, where I was involved in creating the elective course ‘The Value of Design’, which I teach every fall semester. At Hong Kong Polytechnic University, School of Design I taught the course ‘Managing Value Creation’ in 2021. A course originally created by John Heskett, and now introduced to master students and part time students with jobs in the creative industry. Since 2014 I have been a guest lecturer at KEA, Royal Danish Academy, Design School Kolding. I supervise master students in the fields of design, for example: retail and hospitality design and consumer experiences, designer skills, atmospherics, creative industries, design and circular economy.

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