mbmarktg
Department of Marketing
Mogens
Bjerre
Associate professor
,
PHD
Room:
SOL/C3.08
Tel:
+4538152122
E-mail:
mb.marktg@cbs.dk
244490
Primary research areas
I have for many years been focused on the Fast Moving Consumer Goods industry, looking a both retailers and suppliers. This background has given me insights into brands and branding, sales management, and today I'm directing my focus towards service management, touch-points, customer journeys and the emotions in these, as well as the managerial challenges.
Link to this homepage
www.cbs.dk/en/staff/mbmarktg
Presentation
Originally, I have worked as marketing manager and CMO in different companies, before pursuing a consulting career for more than 10 years.
I joined CBS as an industrial research fellow in 1995 and acquired my Ph.D. in 1999. I teach courses in Brand Management, International Marketing, Key Account Management, Retailing, Sales Management, and Strategy. My research interests have covered strategic use of branding, B2B relationships, SCM as a marketing tool and recently sales processes as games. I have written articles and books on franchising, brand management, trade marketing, key account management, organizational buying behavior, retailing and strategic relationship marketing.
Furthermore, I have acted as consultant for leading firms in various industries. Finally, I have been the academic dean at CBS Executive since 2012.
Courses
Executive MBA - the "Marketing" course and the "Master Thesis process" - also referred to as the Integrated Strategy Project
FT MBA - the "Master Thesis process" - also referred to as the Integrated Strategy Project
HD Marketing Management modules on "Strategy, innovation and product development", and two electives on "Sales Management" and "Strategic Brand Management"
Cand. soc. Service Management - the course "Managing the customer journey in a marketing perspective".
Supervision
Currently supervising one ph.d. student on customer experiences and how customer express themselves in terms of engagement with the brand.
Furthermore supervising master thesis' for a number of M. Sc., HD and EMBA students.
Other teaching activities
I have taken the academic responsibility for courses at HA in retailing and strategy, and teaches at CBS Executive.
Selected publications
Bjerre, Mogens (2001), Different forms of Key Account Management, in Svein Ole Borgen (ed.) The Food Sector in Transition – Nordic Research, NILF
Bjerre, Mogens, Refshøj, Jens & Ulrich, Torben (2008), Kundefokus skaber konkurrencekraft – Key Account Management (Customer Focus Gives Competitive Edge), Børsen Forlag
As one of the reviewers put it: “This is a must read book for sales amd marketing directors” as the book argues the providing competitive edge to your custoemrs is the basis for future sales. The book further introduces the concept of the Sales Centre as a counterpart to the Buying Centre
Heding, Tilde, Knudtzen, Charlotte & Bjerre, Mogens (2008), Approaches in Brand Management - Research, Theory, and Practice, Routledge. 2nd version published in 2016.
A double blind reviewed book using the paradigm funnel approach to examine brand management research 1985-2007. The result is two distinct brand management paradigms and seven distint brand management approaches – the “Strategy Safari” of brand management
Publications & dissemination
2016
Tilde Heding; Charlotte F. Knudtzen; Mogens Bjerre / Brand Management : Research, Theory and Practice.
2.ed.Abingdon : Routledge 2016, 307 p.
2.ed.Abingdon : Routledge 2016, 307 p.
Book
2015
Henrik Johannsen Duus; Mogens Bjerre / Qualitative Value Profiling : A Reassessment.
In: Economic and Social Development. Book of Proceedings: 11th International Scientific Conference on Economic and Social Development – Building Resilient Society. . ed. /Ante Vuletic; Rebeka Danijela Vlahov; Igor Pihir. Varazdin : Varazdin Development and Entrepreneurship Agency 2015, p. 292-301 (Economic and Social Development, Vol. 11)
In: Economic and Social Development. Book of Proceedings: 11th International Scientific Conference on Economic and Social Development – Building Resilient Society. . ed. /Ante Vuletic; Rebeka Danijela Vlahov; Igor Pihir. Varazdin : Varazdin Development and Entrepreneurship Agency 2015, p. 292-301 (Economic and Social Development, Vol. 11)
Article in proceedings
Per Østergaard Jacobsen; Eric Bentzen; Mogens Bjerre; Frank Bøggild; Abid Hussain; Jane Frederikke Land; Niels Buus Lassen; Raghava Rao Mukkamala; Torsten Ringberg; Ravi Vatrapu / Temperaturen på danske loyalitetsklubber anno 2015 : Analyse & håndbog i arbejdet med loyalitet.
Rungsted Kyst : Efficiens 2015, 159 p.
Rungsted Kyst : Efficiens 2015, 159 p.
Book
Helle Haurum; Suzanne C. Beckmann; Sylvia von Wallpach; Mogens Bjerre / Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services
Paper presented at French-Austrian-German Workshop on Consumer Behaviour, 2015
Paper presented at French-Austrian-German Workshop on Consumer Behaviour, 2015
Paper
2010
Jesper Aastrup; Mogens Bjerre; Niels Kornum; Herbert Kotzab / The Danish Retail Market : Overview and Highlights.
In: European Retail Research, Vol. 24, No. 1, 2010, p. 195-222
In: European Retail Research, Vol. 24, No. 1, 2010, p. 195-222
Journal article
2009
Tilde Heding; Charlotte Knudtzen; Mogens Bjerre / Brand Management : Research, Theory and Practice.
London : Routledge 2009, 267 p.
London : Routledge 2009, 267 p.
Book
Søren Hougaard; Mogens Bjerre / The Relationship Marketer : Bridging Dyads.
2.ed.Frederiksberg : Samfundslitteratur 2009, 236 p.
2.ed.Frederiksberg : Samfundslitteratur 2009, 236 p.
Book
2008
Jesper Aastrup; Herbert Kotzab; David B. Grant; Christoph Teller; Mogens Bjerre / A Model for Structuring Efficient Consumer Response Measures
In: International Journal of Retail & Distribution Management, Vol. 36, No. 8, 2008, p. 590-606
In: International Journal of Retail & Distribution Management, Vol. 36, No. 8, 2008, p. 590-606
Journal article
Mogens Bjerre; Tilde Heding; Charlotte Knudtzen / Using the Dynamic Paradigm Funnel to Analyse Brand Management
In: Strategic Market Creation: A New Perspective on Marketing and Innovation Management. . ed. /Karin Tollin; Antonella Carù. Hoboken, NJ : Wiley 2008, p. 27-47
In: Strategic Market Creation: A New Perspective on Marketing and Innovation Management. . ed. /Karin Tollin; Antonella Carù. Hoboken, NJ : Wiley 2008, p. 27-47
Book chapter
2007
Jesper Aastrup; Herbert Kotzab; David B. Grant; Christoph Teller; Mogens Bjerre / A Model for Structuring Efficient Consumer Response Measures
In: Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007. ed. /Joachim Zente; Dirk Morschett; Hanna Schramm-Klein. 2007
In: Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007. ed. /Joachim Zente; Dirk Morschett; Hanna Schramm-Klein. 2007
Article in proceedings
2007
Niels Kornum; Mogens Bjerre / Grocery e-commerce in the UK and Denmark : Strategic market creation.
In: International Journal of Business Innovation and Research, Vol. 1, No. 3, 2007, p. 296 - 314
In: International Journal of Business Innovation and Research, Vol. 1, No. 3, 2007, p. 296 - 314
Journal article
Jesper Aastrup; David B. Grant; Mogens Bjerre / Value Creation and Category Management through Retailer : Supplier Relationships.
In: International Review of Retail, Distribution and Consumer Research, Vol. 17, No. 5, 2007, p. 523-541
In: International Review of Retail, Distribution and Consumer Research, Vol. 17, No. 5, 2007, p. 523-541
Journal article
2003
Marcus Schmidt; Mogens Bjerre / Can recipients of sales flyers be segmented?
In: International Journal of Advertising, Vol. 22, No. 3, 2003, p. 375-391
In: International Journal of Advertising, Vol. 22, No. 3, 2003, p. 375-391
Journal article
2002
Mogens Bjerre / Different forms of key account management : In a transaction cost perspective.
In: The Journal of Selling & Major Account Management, Vol. 4, No. 2, 2002, p. 73-85
In: The Journal of Selling & Major Account Management, Vol. 4, No. 2, 2002, p. 73-85
Journal article
Suzanne C. Beckmann; Mogens Bjerre; Torben Hansen; Christine Sestoft; Niels Kornum; Susanne Friese / Motivators and Barriers for Online Shopping of FMCGs
Paper presented at The ANZMAC-EMAC joint symposium: "Marketing networks in a global economy", 2002
Paper presented at The ANZMAC-EMAC joint symposium: "Marketing networks in a global economy", 2002
Paper
2000
Mogens Bjerre / Different Forms of Key Account Management
In: NILF-report 2001-2, The Food Sector in Transition - Nordic Research: Proceedings of NJF-seminar No. 313, June 2000. . ed. /Svein Ole Borgen. 2000, p. 119-129
In: NILF-report 2001-2, The Food Sector in Transition - Nordic Research: Proceedings of NJF-seminar No. 313, June 2000. . ed. /Svein Ole Borgen. 2000, p. 119-129
Article in proceedings
Mogens Bjerre / En begrebsramme omkring Key Account Management og Trade Marketing
In: Ledelse & Erhvervsoekonomi, No. 1, 2000, p. 51-61
In: Ledelse & Erhvervsoekonomi, No. 1, 2000, p. 51-61
Journal article
More results... (total 17 results)
2015
Per Østergaard Jacobsen; Mogens Bjerre / Effekt og effektivitet : Dansk dagligvarehandel 2003-2013.
Frederiksberg : Copenhagen Business School, CBS 2015, 31 p.
Frederiksberg : Copenhagen Business School, CBS 2015, 31 p.
Report
Henrik Johannsen Duus; Mogens Bjerre / Qualitative Value Profiling
Frederiksberg : Department of Marketing. CBS 2015, 18 p.
Frederiksberg : Department of Marketing. CBS 2015, 18 p.
Working paper
2014
Per Østergaard Jacobsen; Mogens Bjerre / E-handlens udfordringer og muligheder : En temperatur måling af dansk e-handel 2013.
Frederiksberg : Copenhagen Business School, CBS 2014, 74 p.
Frederiksberg : Copenhagen Business School, CBS 2014, 74 p.
Report
Per Østergaard Jacobsen; Mogens Bjerre; Eric Bentzen; Torsten Ringberg; Mark Nielsen Henrik; Bech Peter Elberg; Christian Daugaard Jacobsen / Virksomhedernes kunderelationer 2013 : CRM i danske virksomheder.
Frederiksberg : Copenhagen Business School, CBS 2014, 68 p.
Frederiksberg : Copenhagen Business School, CBS 2014, 68 p.
Report
2013
Per Østergaard Jacobsen; Mogens Bjerre / Digitale tilbudsjægere 2013 : Analyse om brugen af eTilbudsaviser .
Frederiksberg : Copenhagen Business School [wp] 2013, 28 p.
Frederiksberg : Copenhagen Business School [wp] 2013, 28 p.
Report
Per Østergaard Jacobsen; Mogens Bjerre / Har tilbudsaviserne en fremtid?
Frederiksberg : Copenhagen Business School [wp] 2013, 20 p.
Frederiksberg : Copenhagen Business School [wp] 2013, 20 p.
Report
2006
Mogens Bjerre; Camilla Palmy Christiansen / Reklameaviser
In: Markedskommunikation. Bd. 2: Danske reklamemedier. . ed. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. København : Samfundslitteratur 2006, p. 223-236
In: Markedskommunikation. Bd. 2: Danske reklamemedier. . ed. /Lars Grønholdt; Flemming Hansen; Lars Bech Christensen. København : Samfundslitteratur 2006, p. 223-236
Book chapter
Herbert Kotzab; David Bruce Grant; Mogens Bjerre; Jesper Aastrup; Thomas Reutterer; Aseem Kinra / The Role of Efficient Consumer Response in Assisting Business Excellence
In: Proceedings of the Society for Marketing Advances 2006 Conference, Session 6.1: Supply Chain Management and Logistics. November 1-4, 2006,Nashville, Tennessee, USA Nashville, Tennessee, USA. ed. /W. Kehoe; W. Witten. 2006, p. 317-323
In: Proceedings of the Society for Marketing Advances 2006 Conference, Session 6.1: Supply Chain Management and Logistics. November 1-4, 2006,Nashville, Tennessee, USA Nashville, Tennessee, USA. ed. /W. Kehoe; W. Witten. 2006, p. 317-323
Article in proceedings
2005
2005
Herbert Kotzab and Mogens Bjerre; Mogens Bjerre / B2B Relationships in Retailing
In: Retailing in a SCM-Perspective 2005, p. 223-246
In: Retailing in a SCM-Perspective 2005, p. 223-246
Book chapter
Niels Kornum; Mogens Bjerre / Grocery E-Commerce - Consumer Behaviour and Business Strategies : An Introduction.
In: Grocery E-Commerce. ed. /Niels Kornum; Mogens Bjerre. 2005, p. 1-6
In: Grocery E-Commerce. ed. /Niels Kornum; Mogens Bjerre. 2005, p. 1-6
Book chapter
Niels Kornum; Mogens Bjerre / Grocery E-commerce : Consumer Behaviour and Business Strategies.
Cheltenham : Edward Elgar Publishing, Incorporated 2005, 322 p.
Cheltenham : Edward Elgar Publishing, Incorporated 2005, 322 p.
Book
Herbert Kotzab and Mogens Bjerre; Herbert Kotzab; Mogens Bjerre; Thomas Fosem; Thomas Angerer; Bernhard Swoboda / Introduction
In: Retailing in a SCM-Perspective 2005, p. 9-13
In: Retailing in a SCM-Perspective 2005, p. 9-13
Book chapter
Niels Kornum; Mogens Bjerre / Preface
In: Grocery E-Commerce. ed. /Niels Kornum; Mogens Bjerre. 2005
In: Grocery E-Commerce. ed. /Niels Kornum; Mogens Bjerre. 2005
Book chapter
Herbert Kotzab and Mogens Bjerre; Mogens Bjerre / Retail Marketing Processes : Various retailer strategies.
In: Retailing in a SCM-Perspective 2005, p. 160-189
In: Retailing in a SCM-Perspective 2005, p. 160-189
Book chapter
2005
Herbert Kotzab and Mogens Bjerre; Mogens Bjerre / Retailer strategies : Retail Market Development.
In: Retailing in a SCM-Perspective 2005, p. 48-72
In: Retailing in a SCM-Perspective 2005, p. 48-72
Book chapter
Herbert Kotzab; Mogens Bjerre / Retailing in a SCM-Perspective
Copenhagen : Copenhagen Business School Press 2005, 263 p.
Copenhagen : Copenhagen Business School Press 2005, 263 p.
Book
Niels Kornum; Mogens Bjerre / The Future of Grocery E-Commerce : Will Business be Able to Meet Customer Needs and How?.
In: Grocery E-Commerce. ed. /Niels Kornum; Mogens Bjerre. 2005, p. 294-319
In: Grocery E-Commerce. ed. /Niels Kornum; Mogens Bjerre. 2005, p. 294-319
Book chapter
2004
Mogens Bjerre / Segmentering på grundlag af købsadfærd : Og konsekvenser for relationsopbygningen.
In: Relationship ManagementKøbenhavn : Dagbladet Boersen A-S 2004, p. 1-16
In: Relationship ManagementKøbenhavn : Dagbladet Boersen A-S 2004, p. 1-16
Book chapter
2003
Mogens Bjerre; Torben Hansen; Niels Kornum; Christine Sestoft; Susanne Friese / E-bizz Øresund report : Barriers and Motivators of Online Grocery Shopping in Denmark.
København 2003, 93 p.
København 2003, 93 p.
Working paper
Mogens Bjerre; D. Deo Sharma / Is Marketing Knowledge International? : A Case of Key Accounts.
In: Learning in the internationalisation process of firms. ed. /Anders Blomstermo; D. Deo Sharma. Cheltenham : Edward Elgar Publishing, Incorporated 2003, p. 123-141 (New horizons in international business)
In: Learning in the internationalisation process of firms. ed. /Anders Blomstermo; D. Deo Sharma. Cheltenham : Edward Elgar Publishing, Incorporated 2003, p. 123-141 (New horizons in international business)
Book chapter
Orla Nielsen; Ricky Wilke; Mogens Bjerre / Organisationers købsadfærd i grundtræk
6.ed.København : Samfundslitteratur 2003, 211 p.
6.ed.København : Samfundslitteratur 2003, 211 p.
Book
2002
Mogens Bjerre / Brand Management : A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature.
In: Senders and Receivers: new perspectives on market communication. . ed. /Jørn Helder; Simon Ulrik Kragh. København : Samfundslitteratur 2002, p. 15-24
In: Senders and Receivers: new perspectives on market communication. . ed. /Jørn Helder; Simon Ulrik Kragh. København : Samfundslitteratur 2002, p. 15-24
Book chapter
Søren Hougaard-Hansen; Mogens Bjerre / Strategic relationship marketing
Frederiksberg : Samfundslitteratur 2002, 371 p.
Frederiksberg : Samfundslitteratur 2002, 371 p.
Book
2001
Marcus Schmidt; Mogens Bjerre / Can Recipients of Fliers be Segmented?
In: The 30th EMAC Conference Proceedings, Session 7.8.3.2001
In: The 30th EMAC Conference Proceedings, Session 7.8.3.2001
Article in proceedings
Camilla Palmy Christiansen; Mogens Bjerre / Circulars : a conceptual framework.
In: Advertising research in the Nordic countries. ed. /Flemming Hansen; Lotte Yssing Hansen. Frederiksberg : Samfundslitteratur 2001, p. 244-253
In: Advertising research in the Nordic countries. ed. /Flemming Hansen; Lotte Yssing Hansen. Frederiksberg : Samfundslitteratur 2001, p. 244-253
Book chapter
Marcus Schmidt; Mogens Bjerre / Circulars : A Study of Consumer Perceptions.
Paper presented at The 30th EMAC Annual Conference 2001, 2001
Paper presented at The 30th EMAC Annual Conference 2001, 2001
Paper
Camilla Palmy Christiansen; Mogens Bjerre / Detailhandelens Reklameaviser
In: Kommunikation, mediaplanlægning og reklamestyring: danske reklamemedia. . ed. /Gitte Bach Lauritsen; Lars Grønholdt; Flemming Hansen. København : Samfundslitteratur 2001, p. 171-184
In: Kommunikation, mediaplanlægning og reklamestyring: danske reklamemedia. . ed. /Gitte Bach Lauritsen; Lars Grønholdt; Flemming Hansen. København : Samfundslitteratur 2001, p. 171-184
Book chapter
Mogens Bjerre / Franchising : en samarbejdsform i fortsat udvikling.
In: MMM Orientering, No. 189, 2001, p. 11-13
In: MMM Orientering, No. 189, 2001, p. 11-13
Journal article
Mogens Bjerre / Kundeloyalitet via tæt viden sat i system
In: Finansfokus, No. 2, 2001, p. 9-11
In: Finansfokus, No. 2, 2001, p. 9-11
Journal article
2001
Mogens Bjerre; Marcus Schmidt / Segmenting consumers : based on their perceptions of circulars.
København 2001, 13 p.
København 2001, 13 p.
Working paper
2000
Mogens Bjerre; Camilla Palmy Christiansen / Circulars : a conceptual framework and a typology.
København 2000, 18 p.
København 2000, 18 p.
Working paper
Mogens Bjerre; Niels Kornum / ECR - efficient customer response - opbygget på to fundamenter -demand side og supply side
In: Facts om afsætningsøkonomisk forskning, No. 10, 2000, p. 3-7
In: Facts om afsætningsøkonomisk forskning, No. 10, 2000, p. 3-7
Journal article
Mogens Bjerre / Indkøbs- og logistikchefen - som virksomhedens nøgleperson
In: DILF. Dansk Indkøbs- og Logistik fagblad, Vol. 11, No. 3, 2000, p. 26-27
In: DILF. Dansk Indkøbs- og Logistik fagblad, Vol. 11, No. 3, 2000, p. 26-27
Journal article
Mogens Bjerre / Supermarkedsbanker : kampen om danskernes økonomi.
In: Finansfokus, No. 4, 2000, p. 3-6
In: Finansfokus, No. 4, 2000, p. 3-6
Journal article
1999
Mogens Bjerre / Different forms and elements of key account management and trade marketing
Paper presented at The 15th annual conference, "Interaction, Relationships and Networks: Towards the new millennnium, 1999
Paper presented at The 15th annual conference, "Interaction, Relationships and Networks: Towards the new millennnium, 1999
Paper
Niels Kornum; Mogens Bjerre; Robert Langberg Lind; Mark From-Poulsen / Elektronisk handel : udfordringer for logistik og distribution.
København 1999, 154 p.
København 1999, 154 p.
Book
Mogens Bjerre / Key Account Management : Et strategisk værktøj. hvorfor - hvad - hvordan.
København : Dagbladet Boersen A-S 1999, 248 p.
København : Dagbladet Boersen A-S 1999, 248 p.
Book
Mogens Bjerre / Key account management of complex strategic relationships : An empirical study of the fast moving consumer goods industry.
Frederiksberg : Samfundslitteratur 1999, 387 p. (ATV Ph.D.-serie, No. 1999-3)
Frederiksberg : Samfundslitteratur 1999, 387 p. (ATV Ph.D.-serie, No. 1999-3)
Ph.D. thesis
1999
Mogens Bjerre / Konsumentmarkedsføring
In: Samfund, afsætning og forskning. ed. /Flemming Hansen; Børge Rasmussen. København 1999, p. 49-60
In: Samfund, afsætning og forskning. ed. /Flemming Hansen; Børge Rasmussen. København 1999, p. 49-60
Book chapter
Mogens Bjerre; Karin Tollin / Markedskommunikation
In: Modtageren som medproducent: Nye tendenser i virksomhedskommunikation. . ed. /Jørn Helder; Leif Pjetursson. København : Samfundslitteratur 1999, p. 275-322
In: Modtageren som medproducent: Nye tendenser i virksomhedskommunikation. . ed. /Jørn Helder; Leif Pjetursson. København : Samfundslitteratur 1999, p. 275-322
Book chapter
More results... (total 52 results)
2017
Mogens Bjerre / Den fremragende kundeservice oplevelse handler om ledelse
28.5.2017
28.5.2017
Internet publication (Debat )
2015
Mogens Bjerre; Per Østergaard Jacobsen / Det gode kundeliv : Dets muligheder & udfordringer.
Frederiksberg : crmcbs.dk 2015, 37 p.
Frederiksberg : crmcbs.dk 2015, 37 p.
Report
Mogens Bjerre; Per Østergaard Jacobsen; Morten Schrøder / Det gode kundeliv : Dets muligheder & udfordringer.
København : Wilke A/S 2015, 22 p.
København : Wilke A/S 2015, 22 p.
Book
Per Østergaard Jacobsen; Mogens Bjerre / Halter vores konklusioner?
In: Dansk Handelsblad, Vol. 106, No. 16, 17.4.2015, p. 21
In: Dansk Handelsblad, Vol. 106, No. 16, 17.4.2015, p. 21
Comment/debate
Mogens Bjerre; Torben Ulrich / Performance Management : Styring af den organiske vækst.
In: Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A-S 2015
In: Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A-S 2015
Book chapter
Mogens Bjerre; Torben Ulrich / Salgscenteret som modpart til kundens købscenter
In: Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A-S 2015
In: Børsen Ledelse: Salgsledelse. København : Dagbladet Boersen A-S 2015
Book chapter
2013
Mogens Bjerre; Per Østergaard Jacobsen / Kejserens nye klæder?
In: Markedsfoering, No. 12, 3.12.2013, p. 10
In: Markedsfoering, No. 12, 3.12.2013, p. 10
Comment/debate
2006
Mogens Bjerre / Kompendium til detailhandel, Del 1 : HD 2. del afsætning, fremmøde, 7.semester 2006.
Frederiksberg : Center of Market Economics, Copenhagen Busienss School 2006
Frederiksberg : Center of Market Economics, Copenhagen Busienss School 2006
Compendium/lecture notes
2004
Mogens Bjerre; Henning Bahr / Detailhandelsprognose 2004-2006-2010
: Dansk Dagligvareleverandør Forening 2004
: Dansk Dagligvareleverandør Forening 2004
Book
2004
2003
Orla Nielsen; Ricky Wilke; Mogens Bjerre / Ny udgave af kendt lærebog
In: Markedsfoering, No. 18, 2003
In: Markedsfoering, No. 18, 2003
Journal article
Mogens Bjerre; Marcus Schmidt / Tilbudsaviser gør varerne meget dyrere
In: Politiken, 2003
In: Politiken, 2003
Newspaper article
2002
2001
2000
1999
More results... (total 21 results)
2017
Matas overhalet af offensive konkurrenter
26/08/2017 // Berlingske // Signe Ferslev Pedersen
Billige varer har samme indhold som dyre mærker
03/08/2017 // Sondagsavisen.dk
Dyre mærker har mindre i pakkerne
28/07/2017 // Søndagsavisen
Detailhandel: Butikker står i stampe
26/07/2017 // TV 2 News Business 9.45
Unge talenter drøner forbi de gamle firmaer
11/07/2017 // Jyllands-Posten // Jens Erik Rasmussen
Abonnement på sokker og barbergrej: Smart eller ej?
11/07/2017 // Avisen.dk // /ritzau/FOKUS
Abonnementspakker rammer tidsånden
10/07/2017 // Jyllands-Posten // JENS ERIK RASMUSSEN
Norge går til kamp mod unge rygere: I dag bliver cigaretpakkerne kedelige og ens
01/07/2017 // TV 2 /Nyhederne Online // Silvie Ulrikke Østebø
7-Eleven og tanken har dyrest medicin - Rema 1000 vinder pristjek
13/04/2017 // Søndagsavisen Vestegnen // LOUISE A. POULSEN lap@sondagsavisen.dk
7-Eleven og tanken har dyrest medicin Rema 1000 vinder pristjek
08/04/2017 // Lyngby.taarbaek.lokalavisen.dk // Louise A. Poulsen
2017
7-Eleven og tanken har dyrest medicin - Rema 1000 vinder pristjek
07/04/2017 // Søndagsavisen // Louise A. Poulsen lap@sondagsavisen.dk
Bank dropper omstridt telefongebyr efter kritik
05/03/2017 // Ritzaus Bureau
Flere kunder og rekordoverskud hos Nykredit
07/02/2017 // DR1 TV-Avisen 18.30 // Anders Laursen
Tine Gøtzsche
Digitalisering rykker ind i markedsføringen
31/01/2017 // DI Business // Niels Brandt Petersen
Nu må håndkøbsmedicin snart stå frit fremme på hylderne.
06/01/2017 // RetailNews.dk
Medicin kan snart stå frit fremme
06/01/2017 // Farmaci // Jacob Haaning Andersen og Karoline Persdatter Gotfredsen
2016
Ny teknologi skal lokke kunder ind i butikker
29/11/2016 // Fyens Stiftstidende // Daniel Kofoed
Butikker holder udsalg året rundt
18/11/2016 // Idag.dk
CBS: Tilbud og udsalg skræmmer kunderne væk
17/11/2016 // DR P4 København Nyheder 06.30 (resumé)
Klassisk shoppe-trick er sat ud af spil - og det kan skræmme kunderne væk
17/11/2016 // Finans.dk // Kilde: DR P4 København
2016
Målrettet internationalisering er vejen til fremtidig succes
30/09/2016 // Metal-Supply.dk
Kæder kan øge differentieringen
21/09/2016 // DanskHandelsblad.dk // Søren Tougaard
Kæder kan øge differentieringen
16/09/2016 // Dansk Handelsblad // Søren Tougaard
Er større virksomheder mere succesfulde end mindre?
16/09/2016 // Jernindustri.dk (Jern- og Maskinindustrien)
Coop dropper tilbudsaviserne
27/08/2016 // Politiken // Signe Thomasen og Louisa Larsen
Fra produktleverandør til serviceudbyder
18/08/2016 // ElectronicSupply.dk
Seneste Branche-Update fra Industrisamarbejdet: Fra produktleverandør til serviceudbyder
15/08/2016 // Teknovation // John Nyberg
Madekspert: Madindkøb skal være en oplevelse
21/06/2016 // DanskHandelsblad.dk // Henrik Denman
Madindkøb skal være en oplevelse
17/06/2016 // Dansk Handelsblad // Henrik Denman
Du skal udkonkurrere dig selv
17/06/2016 // Dansk Handelsblad
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