Department of Marketing

Stefan Markovic; Karin Tollin / Business Model Innovation for Sustainability : The Intersections among Business Models, Innovation, and Sustainability.
In: Handbook of Sustainability-driven Business Strategies in Practice. ed. /Stefan Markovic; Cristina Sancha; Adam Lindgreen. Cheltenham : Edward Elgar Publishing 2021, p. 144–157

Karin Tollin; Lars Bech Christensen / Sustainability Marketing Commitment : Empirical Insights about Its Drivers at the Corporate and Functional Level of Marketing.
In: Journal of Business Ethics, Vol. 156, No. 4, 6.2019, p. 1165–1185

Karin Tollin; Antonia Erz; Jesper Vej / The Strategic Viewpoints of Innovation and Marketing Teams on the Development of Novel Functional Foods
In: Developing New Functional Food and Nutraceutical Products. ed. /Debasis Bagchi; Sreejayan Nair. London : Academic Press 2017, p. 63-83

Karin Tollin; Marcus Schmidt / Marketing’s Contribution from the Perspective of Marketing Executives
In: Marketing Intelligence & Planning, Vol. 33, No. 7, 2015, p. 1047-1070

Karin Tollin; Lars Bech Christensen; Ricky Wilke / Sustainability in Business from a Marketing Perspective
In: Journal of Strategic Marketing, Vol. 23, No. 6, 2015, p. 471-496

Karin Tollin; Marcus Schmidt / Marketing Logics, Ambidexterity and Influence
In: Journal of Strategic Marketing, Vol. 20, No. 6, 2012, p. 509-534

Karin Tollin; Jesper Vej / Sustainability in Business : Understanding Meanings, Triggers and Enablers.
In: Journal of Strategic Marketing, Vol. 20, No. 7, 12.2012, p. 625-641

Karin Tollin; Jesper Vej / Mindsets for Green Innovation
Paper presented at The XXII ISPIM Conference 2011, 2011

Karin Tollin; Marcus Schmidt / Marketing Capabilities : What are they?.
Paper presented at The 38th EMAC Annual Conference 2009, 2009

Karin Tollin; Richard Jones; Marcus Schmidt / Marketing Capabilities for Strategic Development: What are they? : An Empirical Analysis of Managers' Perceptions.
In: Proceedings of the 38th EMAC Conference, Nantes, France. ed. /Jean-Pierre Helfer; Jean-Louis Nicolas. Brussels : European Marketing Academy. EMAC 2009 (Proceedings of the European Marketing Academy)

Karin Tollin; Richard Jones / Marketing logics for competitive advantage?
In: European Journal of Marketing, Vol. 43, No. 3-4, 2009, p. 523 - 550

Richard Jones; Karin Tollin; Marcus Schmidt / Mindsets about Marketing's Influence : Examining Marketing's Role and Position in the Firm.
Paper presented at The 38th EMAC Annual Conference 2009, 2009

Karin Tollin / Managing Knowledge for Product Innovation
In: Handbook of Innovation in the Food and Drink Industry. ed. /Ruth Rama. : Haworth Press 2008, p. 107-139

Richard Jones; Karin Tollin / Marketing's Role for Firms' Renewal and Innovation Capability
In: Strategic Market Creation. ed. / Karin Tollin; Antonella Carù. Chichester : Wiley 2008, p. 124-157

Karin Tollin; Richard Jones / Marketing's role for firm's renewal and innovation capability
In: Strategic market creation: A new perspective on marketing and innovation management. . ed. /Karin Tollin; Antonella Carù. Hoboken, NJ : Wiley 2008, p. 124-157

Karin Tollin / Mindsets in Marketing for Product Innovation : An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability.
In: Journal of Strategic Marketing, Vol. 16, No. 5, 2008, p. 363 - 390

Karin Tollin (Editor) ; Antonella Carù (Editor) / Strategic market creation : A new perspective on marketing and innovation management.
Hoboken, NJ : Wiley 2008, 439 p.

Karin Tollin / Branding at a corporate management level
In: Innovative Marketing, Vol. 3, No. 1, 2007, p. 23-35

Karin Tollin; Anne Martensen / Measuring top managers' influence on product innovation
In: Proceeding of the 14th international product development management conference, EIASM 2007Vol. part 3, 2007, p. 1497-1510

Karin Bodil Maria Tollin / Managing knowledge for product innovation
In: Innovation in the food and Drink Industry. ed. /Ruth Rama. : Haworth Press 2006, p. 1-20

Karin Tollin; Juliana Hsuan Mikkola / The Foundations of incremental and radical innovation : A framework of managers involvement.
Paper presented at 13th International Product Development Management Conference. IPDMC 2006, 2006

Karin Tollin / Product Innovation, Knowledge and the Dominant Logic Construct
Paper presented at 6th International CiNet Conference, 2005

Karin Tollin / Managing Marketing for Product Innovations Case : The Pharmaceutical Industry.
Paper presented at The 11th International New Product Development Management Conference, organized by European Institute for Advanced Studies in Management, EIASM, 2004

Karin Tollin / Knowledge Management in the Food Industry
Paper presented at The 10th International New Product Development Management Conference, 2003, 2003

Karin Tollin / Managing brands from a knowledge management perspective : a strategic framework and its empirical basis.
Paper presented at The 6th QMOD Conference, Quality Management and Organizational Development-focusing on Sustainable Development, 2003

Karin Bodil Maria Tollin / Customization as a business strategy : A barrier to customer integration in product development?.
In: TQM Journal - Total Quality Management, Vol. 13, No. 4, 2002, p. 427-439

Karin Tollin / How to Manage Brand Equity at the Corporate Management Level Case : The Scandinavian FMCG Industry.
Paper presented at 9th International Conference on Recent Advances in Retailing and Services Science, 2002

Karin Tollin / The Link Between Brand Management and Product Development at the Corporate Management Level
Paper presented at The 9th International product development management conference, Ecole de Mines, 2002

Karin Tollin / Approaches to brand management in the food industry
Paper presented at The IV International Forum on "The Sciences, Techniques and Art Applied to Marketing, 2001

Karin Tollin / External innovation network - what does it take and what does it give : An analysis of the nature and antecedents of innovation network in three food manufacturing and two high-tech companies acting in b-to-b markets.
Paper presented at Ikke-tilgængeligt materiale, 2001

Karin Tollin / Customer Integration in New Product Development : An Exploratory Analysis of Antecedents Based on Three Case Studies.
Paper presented at The 7th International Product Development Management Conference, 2000

Karin Tollin / How are customers integrated into new product development processes and what factors influence that process? : an exploratory analysis based on three case studies.
København 1999, 37 p.

Mogens Bjerre; Karin Tollin / Markedskommunikation
In: Modtageren som medproducent: Nye tendenser i virksomhedskommunikation. . ed. /Jørn Helder; Leif Pjetursson. København : Samfundslitteratur 1999, p. 275-322