Department of Marketing

Associate professor emeritus
Dr. econ

Room: SOL/C3.23
E-mail: kt.marktg@cbs.dk

I am employed at the Department of Marketing as Associate Professor.  My present main research areas include business model innovation, marketing excellence, corporate sustainability and luxury retailing.


Primary research areas
  • Marketing leadership
  • Business Model Innovation
  • Corporate Sustainability
  • Luxury retailing
Administrative tasks

Minor coordinator ‘Entrepreneurial Marketing for Corporate Business’.

Link to this homepage

Master minor ‘Entrepreneurial Marketing for Corporate Business’ – Customer Experience for Business Model Innovation and Market Dynamics and Marketing Excellence.



Marketing Leadership and Strategy, Corporate Sustainability, Luxury Retailing


Other teaching activities

Selected publications
Publications sorted by:
Stefan Markovic; Karin Tollin / Business Model Innovation for Sustainability : The Intersections among Business Models, Innovation, and Sustainability.
In: Handbook of Sustainability-driven Business Strategies in Practice. ed. /Stefan Markovic; Cristina Sancha; Adam Lindgreen. Cheltenham : Edward Elgar Publishing 2021, p. 144–157
Book chapter > peer review
Karin Tollin; Lars Bech Christensen / Sustainability Marketing Commitment : Empirical Insights about Its Drivers at the Corporate and Functional Level of Marketing.
In: Journal of Business Ethics, Vol. 156, No. 4, 6.2019, p. 1165–1185
Journal article > peer review
Karin Tollin; Antonia Erz; Jesper Vej / The Strategic Viewpoints of Innovation and Marketing Teams on the Development of Novel Functional Foods
In: Developing New Functional Food and Nutraceutical Products. ed. /Debasis Bagchi; Sreejayan Nair. London : Academic Press 2017, p. 63-83
Book chapter > peer review
Karin Tollin; Marcus Schmidt / Marketing’s Contribution from the Perspective of Marketing Executives
In: Marketing Intelligence & Planning, Vol. 33, No. 7, 2015, p. 1047-1070
Journal article > peer review
Karin Tollin; Lars Bech Christensen; Ricky Wilke / Sustainability in Business from a Marketing Perspective
In: Journal of Strategic Marketing, Vol. 23, No. 6, 2015, p. 471-496
Journal article > peer review
Karin Tollin; Marcus Schmidt / Marketing Logics, Ambidexterity and Influence
In: Journal of Strategic Marketing, Vol. 20, No. 6, 2012, p. 509-534
Journal article > peer review
Karin Tollin; Jesper Vej / Sustainability in Business : Understanding Meanings, Triggers and Enablers.
In: Journal of Strategic Marketing, Vol. 20, No. 7, 12.2012, p. 625-641
Journal article > peer review
Karin Tollin; Jesper Vej / Mindsets for Green Innovation
Paper presented at The XXII ISPIM Conference 2011, 2011
Karin Tollin; Marcus Schmidt / Marketing Capabilities : What are they?.
Paper presented at The 38th EMAC Annual Conference 2009, 2009
Paper > peer review
Karin Tollin; Richard Jones; Marcus Schmidt / Marketing Capabilities for Strategic Development: What are they? : An Empirical Analysis of Managers' Perceptions.
In: Proceedings of the 38th EMAC Conference, Nantes, France. ed. /Jean-Pierre Helfer; Jean-Louis Nicolas. Brussels : European Marketing Academy. EMAC 2009 (Proceedings of the European Marketing Academy)
Article in proceedings > peer review
More results... (total 33 results)
Academic Interests