Department of Marketing

Associate professor
Dr. econ

Room: SOL/C3.23
E-mail: kt.marktg@cbs.dk

I am employed at the Department of Marketing as Associate Professor and Program Director of the MSc. Programme Strategic Market Creation. My present main research areas include management and leadership logics in marketing, market driven innovation, sustainability and marketing capabilities with special focus on the interface between marketing, strategy and innovation.

Primary research areas
  • Leadership
  • Innovation Management
  • Sustainability
  • Brand Management
Administrative tasks

Link to this homepage

SM22 Marketing, Creativity and Innovation.


Marketing Management, Innovation, Corporate Strategy, Brand Management

Other teaching activities

Selected publications
  • Sustainability in business: understanding meanings, triggers and enablers, on-line 2012, Journal of Strategic Marketing
    Sustainability in Business: Understanding Meanings, Triggers and Enablers
  • Marketing Logics and Ambidexterity, 2012, Journal of Strategic Marketing, 20:6, 509-534
  • Marketing Logics for Competitive Advantage? 2009, European Journal of Marketing, 43:3/4, 523-550
  • Mindsets in Marketing for Product Innovation, 2008, Journal of Strategic Marketing, 16:5, 363-390
  • Strategic Marketing Creation, 2008, John Wiley & Sons, Chichester, England.
Publications sorted by:
Karin Tollin; Lars Bech Christensen / Sustainability Marketing Commitment : Empirical Insights about Its Drivers at the Corporate and Functional Level of Marketing.
In: Journal of Business Ethics, Vol. 156, No. 4, 6.2019, p. 1165–1185
Journal article > peer review
Karin Tollin; Antonia Erz; Jesper Vej / The Strategic Viewpoints of Innovation and Marketing Teams on the Development of Novel Functional Foods
In: Developing New Functional Food and Nutraceutical Products. ed. /Debasis Bagchi; Sreejayan Nair. London : Academic Press 2017, p. 63-83
Book chapter > peer review
Karin Tollin; Marcus Schmidt / Marketing’s Contribution from the Perspective of Marketing Executives
In: Marketing Intelligence & Planning, Vol. 33, No. 7, 2015, p. 1047-1070
Journal article > peer review
Karin Tollin; Lars Bech Christensen; Ricky Wilke / Sustainability in Business from a Marketing Perspective
In: Journal of Strategic Marketing, Vol. 23, No. 6, 2015, p. 471-496
Journal article > peer review
Karin Tollin; Marcus Schmidt / Marketing Logics, Ambidexterity and Influence
In: Journal of Strategic Marketing, Vol. 20, No. 6, 2012, p. 509-534
Journal article > peer review
Karin Tollin; Jesper Vej / Sustainability in Business : Understanding Meanings, Triggers and Enablers.
In: Journal of Strategic Marketing, Vol. 20, No. 7, 12.2012, p. 625-641
Journal article > peer review
Karin Tollin; Jesper Vej / Mindsets for Green Innovation
Paper presented at The XXII ISPIM Conference 2011, 2011
Karin Tollin; Marcus Schmidt / Marketing Capabilities : What are they?.
Paper presented at The 38th EMAC Annual Conference 2009, 2009
Paper > peer review
Karin Tollin; Richard Jones; Marcus Schmidt / Marketing Capabilities for Strategic Development: What are they? : An Empirical Analysis of Managers' Perceptions.
In: Proceedings of the 38th EMAC Conference, Nantes, France. ed. /Jean-Pierre Helfer; Jean-Louis Nicolas. Bruxelles : EMAC 2009
Article in proceedings > peer review
Karin Tollin; Richard Jones / Marketing logics for competitive advantage?
In: European Journal of Marketing, Vol. 43, No. 3-4, 2009, p. 523 - 550
Journal article > peer review
More results... (total 32 results)
Academic Interests

Outside activities

No outside activities to report