jramarktg
Department of Marketing
I hold an MSc. in Economics and Business Administration and a PhD in marketing from CBS. My primary academic interests are children, media and consumption, consumer behaviour and advertising.
SELECTED PUBLICATIONS
Rasmussen, Jeanette (2012). Tweens, medier og forbrug – Et studie af 10-12 årige danske børns brug af internettet, opfattelse og forståelse af markedsføring og forbrug.
Phd afhandling. CBS Andersen, Lars P. (eds) Birgitte Tufte, Jeanette Rasmussen og Tessa Gjødesen (2011).
Tweens – mellem medier og mærker. Samfundslitteratur. Tufte, Birgitte and Jeanette Rasmussen (2010).
“Children and the Internet” in Understanding Children as Consumers. Sage Advanced Marketing Series. Andersen, Lars P., Birgitte Tufte, Jeanette Rasmussen, Kara Chan (2008).
The Tweens market to advertising in Denmark and Hong Kong. Young Consumers. Vol. 9. Iss 3. Andersen, Lars P., Birgitte Tufte, Jeanette Rasmussen, Kara Chan (2007).
Tweens and new media in Denmark and Hong Kong in Journal of Consumer Marketing. Vol 24. No. 6 and 7.
I have over 20 years of experience of teaching and as a supervisor of master theses. Besides students achieving in-depth insights into the academic fields I teach, my teaching also focuses on student motivation, peer to peer feedback and experiments. I supervise in the fields of Marketing and Communication.