Department of Marketing

gsamarktg

Department of Marketing

Gülen
Sarial Abi
Associate professor
,
PHD


Room: SOL/C3.17
Tel:
+4538152116
E-mail: gsa.marktg@cbs.dk
gsa
Presentation

After graduating in Business Administration, Dr. Gülen Sarial Abi completed an MSc in Management Research at the Said Business School, University of Oxford. She then received her PhD in Marketing from Koc University. During her PhD, she also studied at the marketing department of Stanford Graduate School of Business as a visiting scholar. Since then, Gülen has been Assistant Professor of Marketing at the Department of Marketing, Bocconi University, Italy. She has also been a visiting academic at Tuck School of Business, Dartmouth College.

Gülen’s research interests include investigating consumer behavior with specific emphasis to understand how consumers behave when they experience psychological threats (e.g., financial restrictions) and consumer-brand relationships. Her publications appeared in Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of International Marketing, British Journal of Social Psychology, and Annals of Tourism Research.

Dr. Sarial Abi is recipient of the “C. W. Park Best Paper Award 2020” from Journal of Consumer Psychology and “Best Paper Track Award” from American Marketing Association (AMA) Winter Marketing Academic Conference. Since 2018, Gülen is in the Editorial Review Board of Journal of Consumer Psychology. She also serves to the field by being an invited reviewer for EMAC 2019 Sheth Foundation Doctoral Dissertation Competition, Marketing Science Institute 2019 Aldon G. Claydon Doctoral Dissertation Competition, and Academy of Marketing Science 2020 Mary Kay Dissertation Competition. Gülen also served the consumer behavior field by being an invited member of the Advisory Panel Board of the Society of Consumer Psychology. She is also the 47th AMA Sheth Foundation Doctoral Consortium Fellow and 24th EMAC Doctoral Colloquium Fellow.

Gülen is recipient of the Bocconi University Graduate School Master of Science Programs Teaching Award. She has also served Bocconi University as the Coordinator of the Marketing Curriculum for the PhD in Business Administration and Management. Gülen advised PhD theses as chair of the dissertation committees. Additionally, she acted as the member of the Bachelor in Economics and Management (BIEM) Program Faculty Board and member of the World Bachelor in Business (WBB) Program Faculty Board at Bocconi University. Gülen is also the recipient of the Koc University Graduate School of Business Excellence Award.

Gülen is a member of the American Marketing Association, Association for Consumer Research, Society for Consumer Psychology, and Association for Psychological Science.

Academic Awards and Honors
 
  • JCP C. W. Park Best Paper Award 2020 for papers published in Journal of Consumer Psychology in 2017
  • Teaching Award, Bocconi University, Graduate School Master of Science Programs, 2016-2017
  • Best Track Paper Award, American Marketing Association (AMA) Winter Marketing Academic Conference 2015
  • Koç University Graduate School of Business Excellence Award 2013
  • 47th AMA Sheth Foundation Doctoral Consortium Fellow 2012
  • 24th EMAC Doctoral Colloquium Fellow, Ljubljana 2011
 
Primary research areas
  • Consumer Behavior
  • Branding
  • Psychological Threats
  • Regulations and Restrictions
Administrative tasks

Departmental Service and Admin Tasks

2016-2019
Bocconi University, Curriculum Coordinator of Marketing in PhD in Business Administration
Bocconi University PhD School, Faculty Board Member
Bocconi University Bachelor in Economics and Management (BIEM) Program, Faculty Board Member
 
2015-2018
Bocconi University World Bachelor in Business (WBB) Program, Faculty Board Member
 
2016
Bocconi University Marketing and Public Policy Conference Organization, Committee Member
 
2015
Bocconi University New PhD Curriculum in Marketing Development, Committee Member
 
2013-2014
Bocconi University Department of Marketing, External Seminar Series Coordinator

 

Link to this homepage
www.cbs.dk/en/staff/gsamarktg
Supervision
PhD Committees and Successful Defenses
 
2015-ongoing
Sadaf Mokarram Dorri (primary advisor)
 
2014-2019
Aulona Ulqinaku (primary advisor, placement to Leeds Business School
Other teaching activities

Teaching Experience

2013-2019    Teaching in PhD program, Bocconi University

2013-2019    Teaching in MSc in Marketing Management program, Bocconi University

2013-2019    Teaching in Bachelor in Economics and Management Program, Bocconi University

2013-2018    Teaching in World Bachelor in Business Program, Bocconi University

2018             Teaching in MBA program, Tuck School of Business, Dartmouth College

Selected publications
Selected Publications (4/4*)
  • Sarial-Abi, Gülen, Ezgi Merdin, and Zeynep Gurhan-Canli (2020), “Responses to Replica (vs. Genuine) Touristic Experiences,” Annals of Tourism Research. 
  • Ulqinaku, Aulona and Gülen Sarial-Abi (2020), “Tourism Implications of Online Response to Terrorism,” Annals of Tourism Research. 
  • Sarial-Abi, Gülen, Kathleen D. Vohs, Ryan Hamilton, and Aulona Ulqinaku (2017), “Stitching Time: Vintage Consumption Connects the Past, Present, and Future”, Journal of Consumer Psychology, 27(2), 182-194.
  • Sarial-Abi, Gülen, Zeynep Gürhan-Canli, Tarcan Kumkale, and Yeosun Yoon (2016), “The Effect of Self-Concept Clarity on Discretionary Spending Tendency,” International Journal of Research in Marketing, 33(3), 612-623.
  • Sela, Aner, S. Christian Wheeler, and Gülen Sarial-Abi (2012), “We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers’ Attitudes toward Brands,” Journal of Consumer Research 39 (October), 629-43.
  • Yoon, Yeosun, Gülen Sarial-Abi, and Zeynep Gürhan-Canli (2012), “Effect of Regulatory Focus on Selective Information Processing,” Journal of Consumer Research 39 (1), 93-110.
Publications sorted by:
2021
Aulona Ulqinaku; Gülen Sarial Abi; Elaine L. Kinsella; Eric R. Igou / The Breaking Bad Effect : Priming With an Antihero Increases Sensation Seeking.
In: British Journal of Social Psychology, Vol. 60, No. 1, 1.2021, p. 294-315
Journal article > peer review
2020
Aulona Ulqinaku; Gülen Sarial Abi; Elaine L. Kinsella / Benefits of Heroes to Coping with Mortality Threats by Providing Perceptions of Personal Power and Reducing Unhealthy Compensatory Consumption
In: Psychology & Marketing, Vol. 37, No. 10, 10.2020, p. 1433-1445
Journal article > peer review
Gülen Sarial Abi; Aulona Ulqinaku / Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages
In: Journal of Advertising, Vol. 49, No. 3, 2020, p. 270-291
Journal article > peer review
Gülen Sarial Abi; Ezgi Merdin-Uygur; Zeynep Gürhan-Canli / Responses to Replica (vs. Genuine) Touristic Experiences
In: Annals of Tourism Research, Vol. 83, 7.2020
Journal article > peer review
Aulona Ulqinaku; Gülen Sarial Abi / Tourism Implications of Online Response to Terrorism
In: Annals of Tourism Research, 8.4.2020
Journal article > peer review
2019
Gülen Sarial Abi; Aulona Ulqinaku / Do Financial Restrictions Deteriorate or Improve Self-Control? : Moderating Effect of the Duration of Financial Restrictions on Saving, Indulgence, and Rational Behavior.
Paper presented at The 48th EMAC Annual Conference 2019, 2019
Paper > peer review
Sadaf Mokarram Dorri; Aulona Ulqinaku; Gülen Sarial Abi / Duration of Restrictions Influences Information Processing : The Role of Perception of Control.
Paper presented at The 48th EMAC Annual Conference 2019, 2019
Paper > peer review
Aulona Ulqinaku; Gülen Sarial Abi; Jeffrey Inman / The Fighter and the Caregiver : Brands That Help Individuals With Self-Esteem and Social Exclusion Threats.
In: Proceedings of the Association for Consumer Research 2019. ed. /Rajesh Bagchi; Lauren Block; Leonard Lee. Duluth, NM : Association for Consumer Research 2019, 5 p., p. 117-122 (NA - Advances in Consumer Research, Vol. 47)
Conference abstract in proceedings
Aulona Ulqinaku; Gülen Sarial Abi; Jeffrey Inman / The Fighter and the Caregiver : Brands that Help Individuals with Psychological Threats.
In: NA - Advances in Consumer Research. ed. /Rajesh Bagchi; Lauren Block; Leonard Lee. Duluth, MN : Association for Consumer Research 2019, 6 p., p. 117-122
Conference abstract in proceedings > peer review
2018
Zeynep Gürhan-Canli; Gülen Sarial Abi; Ceren Hayran / Consumers and Brands across the Globe: Research Synthesis and New Directions
In: Journal of International Marketing, Vol. 26, No. 1, 3.2018, p. 96-117
Journal article > peer review
More results... (total 32 results)
Outside activities
  • Editorial Review Board, Journal of Consumer Psychology (2018 - )
  • Academy of Marketing Science 2020 Mary Kay Dissertation Competition Invited Reviewer
  • Marketing Science Institute 2019 Aldon G. Claydon Doctoral Dissertation Competition Invited Reviewer
  • EMAC 2019 Sheth Foundation Doctoral Dissertation Competition Invited Reviewer 
  • Advisory Panel Board, Society of Consumer Psychology (2018)