gsamarktg
Department of Marketing
Gülen
Sarial Abi
Professor
,
PHD
Room:
SOL/C3.17
Tel:
+4538152116
E-mail:
gsa.marktg@cbs.dk
531951
Presentation
Professor Gülen Sarial Abi works to understand the basics of how people think, feel, and behave in order to make sense of the marketplace, and how marketing can be applied to improve lives, strengthening societies, and benefitting the world at large. Relatedly, her work revolves around three research streams. Her work is about (1) consumer financial well-being, (2) implications of technology, and (3) how threats to meaning in life (e.g., loneliness, wars) change the way people think, feel, and behave.
Professor Sarial Abi’s publications appeared in top journals including Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Advertising, Journal of International Marketing, Psychology and Marketing, and Journal of Business Ethics. Before joining CBS, she has been Assistant Professor of Marketing at Bocconi University in Italy.
Professor Sarial Abi is the recipient of the prestigious awards. She is the recipient of the DSEB Research Award 2022 and Jorcks Fond Research Award 2021. She received the Park Best Paper Award 2019 from Journal of Consumer Psychology for her research published in 2017. Prof. Sarial Abi is the 47th AMA Sheth Foundation Doctoral Consortium Fellow and 24th EMAC Doctoral Colloquium Fellow. She’s the editor for Research Note and Registered Reports at Psychology & Marketing.
Prof. Sarial Abi is a member of the American Marketing Association, Association for Consumer Research, Society for Consumer Psychology, and Association for Psychological Science.
Academic Awards and Honors
- DSEB Research Award 2022
- Jorcks Fond Research Award 2021
- Italian Marketing Society Conference 2020 Best Consumer Behavior Paper Award
- JCP C. W. Park Best Paper Award 2020 for papers published in Journal of Consumer Psychology in 2017
- Teaching Award, Bocconi University, Graduate School Master of Science Programs, 2016-2017
- Best Track Paper Award, American Marketing Association (AMA) Winter Marketing Academic Conference 2015
- Koç University Graduate School of Business Excellence Award 2013
- 47th AMA Sheth Foundation Doctoral Consortium Fellow 2012
- 24th EMAC Doctoral Colloquium Fellow, Ljubljana 2011
Primary research areas
- Consumer Financial Well-Being
- Implications of Technology
- Threats to Meaning in Life
Administrative tasks
Departmental Service and Admin Tasks
2021
Copenhagen Business School, Department of Marketing, Ph.D. Placement Officer
2020 – 2022
Copenhagen Business School, Consumer Research Cluster, Co-Chair
2016 – 2019
Bocconi University, Curriculum Coordinator of Marketing in PhD in Business Administration
Bocconi University PhD School, Faculty Board Member
Bocconi University Bachelor in Economics and Management (BIEM) Program, Faculty Board Member
2015 – 2018
Bocconi University World Bachelor in Business (WBB) Program, Faculty Board Member
2016
Bocconi University Marketing and Public Policy Conference Organization, Committee Member
2015
Bocconi University New PhD Curriculum in Marketing Development, Committee Member
2013 – 2014
Bocconi University Department of Marketing, External Seminar Series Coordinator
Link to this homepage
www.cbs.dk/en/staff/gsamarktg
Supervision
PHD Supervsion
2015 – 2020
Sadaf Mokarram Dorri (primary advisor, placement to University of Amsterdam)
2014 – 2019
Aulona Ulqinaku (primary advisor, placement to Leeds Business School)
Other teaching activities
Teaching Experience
2020 – ongoing
Teaching in MSc in Economics and Business Administration program, Copenhagen Business School
2020 – ongoing
Teaching in BSc in Economics and Business Administration program, Copenhagen Business School
2013 – 2019
Teaching in PhD program, Bocconi University
2013 – 2019
Teaching in MSc in Marketing Management program, Bocconi University
2013 – 2019
Teaching in Bachelor in Economics and Management Program, Bocconi
University
2013 – 2018
Teaching in World Bachelor in Business Program, Bocconi University
2018
Teaching in MBA program, Tuck School of Business, Dartmouth College
Selected publications
Selected Publications (AJG 4/4*)
- Sarial‑Abi, Gülen, Aulona Ulqinaku, Giampaolo Viglia, and Gopal Das (2022), “The Effect of Financial Scarcity on Discretionary Spending, Borrowing, and Investing,” Journal of the Academy of Marketing Science.
- Srinivasan, Raji and Gülen Sarial-Abi (2021), “When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors,” Journal of Marketing, 85(5), 74–91.
- Sarial-Abi, Gülen, Kathleen D. Vohs, Ryan Hamilton, and Aulona Ulqinaku (2017), “Stitching Time: Vintage Consumption Connects the Past, Present, and Future”, Journal of Consumer Psychology, 27(2), 182-194.
- Sarial-Abi, Gülen, Zeynep Gürhan-Canli, Tarcan Kumkale, and Yeosun Yoon (2016), “The Effect of Self-Concept Clarity on Discretionary Spending Tendency,” International Journal of Research in Marketing, 33(3), 612-623.
- Sela, Aner, S. Christian Wheeler, and Gülen Sarial-Abi (2012), “We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers’ Attitudes toward Brands,” Journal of Consumer Research, 39 (October), 629-43.
- Yoon, Yeosun, Gülen Sarial-Abi, and Zeynep Gürhan-Canli (2012), “Effect of Regulatory Focus on Selective Information Processing,” Journal of Consumer Research, 39 (1), 93-110.
Publications sorted by:
2022
Vasileios Davvetas; Aulona Ulqinaku; Gülen Sarial Abi / Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being : Evidence from the COVID-19 Pandemic.
In: Journal of International Marketing, Vol. 30, No. 2, 6.2022, p. 73-101
In: Journal of International Marketing, Vol. 30, No. 2, 6.2022, p. 73-101
Journal article > peer review
2021
Gülen Sarial Abi; Aulona Ulqinaku; Sadaf Mokarram Dorri / Living with Restrictions : The Duration of Restrictions Influences Construal Levels.
In: Psychology & Marketing, Vol. 38, No. 12, 12.2021, p. 2271-2285
In: Psychology & Marketing, Vol. 38, No. 12, 12.2021, p. 2271-2285
Journal article > peer review
Joëlle Vanhamme; Adam Lindgreen; Gülen Sarial Abi / Luxury Ethical Consumers : Who Are They?.
In: Journal of Business Ethics, 9.11.2021
In: Journal of Business Ethics, 9.11.2021
Journal article > peer review
Aulona Ulqinaku; Gülen Sarial Abi; Elaine L. Kinsella; Eric R. Igou / The Breaking Bad Effect : Priming With an Antihero Increases Sensation Seeking.
In: British Journal of Social Psychology, Vol. 60, No. 1, 1.2021, p. 294-315
In: British Journal of Social Psychology, Vol. 60, No. 1, 1.2021, p. 294-315
Journal article > peer review
Gülen Sarial Abi; Aulona Ulqinaku; Giampaolo Viglia; Gopal Das / The Effect of Financial Scarcity on Discretionary Spending, Borrowing, and Investing
In: Journal of the Academy of Marketing Science, 11.10.2021
In: Journal of the Academy of Marketing Science, 11.10.2021
Journal article > peer review
Aulona Ulqinaku; Gülen Sarial-Abi / Tourism Implications of Online Response to Terrorism
In: Annals of Tourism Research, Vol. 86, 1.2021
In: Annals of Tourism Research, Vol. 86, 1.2021
Journal article > peer review
Raji Srinivasan; Gülen Sarial Abi / When Algorithms Fail : Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors.
In: Journal of Marketing, Vol. 85, No. 5, 9.2021, p. 74-91
In: Journal of Marketing, Vol. 85, No. 5, 9.2021, p. 74-91
Journal article > peer review
2020
Aulona Ulqinaku; Gülen Sarial Abi; Elaine L. Kinsella / Benefits of Heroes to Coping with Mortality Threats by Providing Perceptions of Personal Power and Reducing Unhealthy Compensatory Consumption
In: Psychology & Marketing, Vol. 37, No. 10, 10.2020, p. 1433-1445
In: Psychology & Marketing, Vol. 37, No. 10, 10.2020, p. 1433-1445
Journal article > peer review
Gülen Sarial Abi; Aulona Ulqinaku / Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages
In: Journal of Advertising, Vol. 49, No. 3, 2020, p. 270-291
In: Journal of Advertising, Vol. 49, No. 3, 2020, p. 270-291
Journal article > peer review
Gülen Sarial Abi; Ezgi Merdin-Uygur; Zeynep Gürhan-Canli / Responses to Replica (vs. Genuine) Touristic Experiences
In: Annals of Tourism Research, Vol. 83, 7.2020
In: Annals of Tourism Research, Vol. 83, 7.2020
Journal article > peer review
2019
Gülen Sarial Abi; Aulona Ulqinaku / Do Financial Restrictions Deteriorate or Improve Self-Control? : Moderating Effect of the Duration of Financial Restrictions on Saving, Indulgence, and Rational Behavior.
Paper presented at The 48th EMAC Annual Conference 2019, 2019
Paper presented at The 48th EMAC Annual Conference 2019, 2019
Paper > peer review
Sadaf Mokarram Dorri; Aulona Ulqinaku; Gülen Sarial Abi / Duration of Restrictions Influences Information Processing : The Role of Perception of Control.
Paper presented at The 48th EMAC Annual Conference 2019, 2019
Paper presented at The 48th EMAC Annual Conference 2019, 2019
Paper > peer review
Aulona Ulqinaku; Gülen Sarial Abi; Jeffrey Inman / The Fighter and the Caregiver : Brands That Help Individuals With Self-Esteem and Social Exclusion Threats.
In: Proceedings of the Association for Consumer Research 2019. ed. /Rajesh Bagchi; Lauren Block; Leonard Lee. Duluth, NM : Association for Consumer Research 2019, 5 p., p. 117-122 (NA - Advances in Consumer Research, Vol. 47)
In: Proceedings of the Association for Consumer Research 2019. ed. /Rajesh Bagchi; Lauren Block; Leonard Lee. Duluth, NM : Association for Consumer Research 2019, 5 p., p. 117-122 (NA - Advances in Consumer Research, Vol. 47)
Conference abstract in proceedings
Aulona Ulqinaku; Gülen Sarial Abi; Jeffrey Inman / The Fighter and the Caregiver : Brands that Help Individuals with Psychological Threats.
In: NA - Advances in Consumer Research. ed. /Rajesh Bagchi; Lauren Block; Leonard Lee. Duluth, MN : Association for Consumer Research 2019, 6 p., p. 117-122
In: NA - Advances in Consumer Research. ed. /Rajesh Bagchi; Lauren Block; Leonard Lee. Duluth, MN : Association for Consumer Research 2019, 6 p., p. 117-122
Conference abstract in proceedings > peer review
2018
Zeynep Gürhan-Canli; Gülen Sarial Abi; Ceren Hayran / Consumers and Brands across the Globe : Research Synthesis and New Directions.
In: Journal of International Marketing, Vol. 26, No. 1, 3.2018, p. 96-117
In: Journal of International Marketing, Vol. 26, No. 1, 3.2018, p. 96-117
Journal article > peer review
Ezgi Merdin-Uygur; Gülen Sarial Abi; Zeynep Gürhan-Canli; Özlem Hesapci / How Does Self-concept Clarity Influence Happiness in Experiential Settings? : The Role of Strangers Versus Friends.
In: E - European Advances in Consumer Research. ed. /Maggie Geuens; Mario Pandelaere; Michel Tuan Pham; Iris Vermeir. Vol. 11, Duluth : Association for Consumer Research 2018, p. 106-107
In: E - European Advances in Consumer Research. ed. /Maggie Geuens; Mario Pandelaere; Michel Tuan Pham; Iris Vermeir. Vol. 11, Duluth : Association for Consumer Research 2018, p. 106-107
Article in proceedings
Ezgi Merdin-Uygur; Gülen Sarial Abi; Zeynep Gürhan-Canli; Ozlem Hesapci / How Does Self-concept Clarity Influence Happiness in Social Settings? : The Role of Strangers Versus Friends.
In: Self and Identity, Vol. 18, No. 4, 2018, p. 443-466
In: Self and Identity, Vol. 18, No. 4, 2018, p. 443-466
Journal article > peer review
Burcak Bas; Gülen Sarial Abi / Self-selected Versus Fixed Price Bundling : The Effect of Bundle Type on Perceived Quality.
In: Advances in Consumer Research. ed. /Andrew Gershoff; Robert Kozinets; Tiffany White. : Association for Consumer Research 2018, 1 p., p. 899-899
In: Advances in Consumer Research. ed. /Andrew Gershoff; Robert Kozinets; Tiffany White. : Association for Consumer Research 2018, 1 p., p. 899-899
Conference abstract in proceedings > peer review
2017
Aylar Pour Mohammad; Gülen Sarial Abi / 5-K: Pride and Shame Moderate the Effect of Regulatory Focus on Risk Taking Propensity
In: Advances in Consumer Research . ed. /Ayelet Gneezy; Vladas Griskevicius ; Patti Williams . Vol. 45, : Association for Consumer Research 2017, 1 p., p. 1055-1055
In: Advances in Consumer Research . ed. /Ayelet Gneezy; Vladas Griskevicius ; Patti Williams . Vol. 45, : Association for Consumer Research 2017, 1 p., p. 1055-1055
Conference abstract in proceedings > peer review
Zeynep Gürhan-Canli; Ceren Hayran; Gülen Sarial Abi / Culture and Branding
In: Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions. . ed. /Hester van Herk; Torelli Carlos . Cham : Springer 2017, p. 129-147
In: Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions. . ed. /Hester van Herk; Torelli Carlos . Cham : Springer 2017, p. 129-147
Book chapter > peer review
2017
Gülen Sarial Abi; Sadaf Mokarram Dorri / Do Financial Restrictions Deteriorate Or Improve Self-control? The Role of Mindfulness
In: NA - Advances in Consumer Research. ed. /Ayelet Gneezy; Vladas Griskevicius; Patti Williams. Vol. 45, Duluth : Association for Consumer Research 2017, p. 865-866
In: NA - Advances in Consumer Research. ed. /Ayelet Gneezy; Vladas Griskevicius; Patti Williams. Vol. 45, Duluth : Association for Consumer Research 2017, p. 865-866
Article in proceedings
Gülen Sarial Abi; Ryan Hamilton; Oleg Urminsky / Global Context : Extremeness Aversion in a Duel Context Setting.
In: Advances in Consumer Research . ed. /Ayelet Gneezy; Vladas Griskevicius; Patti Williams. Vol. 45, : Association for Consumer Research 2017, 3 p., p. 104-106
In: Advances in Consumer Research . ed. /Ayelet Gneezy; Vladas Griskevicius; Patti Williams. Vol. 45, : Association for Consumer Research 2017, 3 p., p. 104-106
Conference abstract in proceedings
Zeynep Gürhan-Canli; Gülen Sarial Abi; Ceren Hayran / Multiple Shades of Culture : Insights from Experimental Consumer Research.
In: The Routledge Companion to Consumer Behavior. ed. /Michael R. Solomon; Tina M. Lowrey. New York : Routledge 2017, p. 473-488
In: The Routledge Companion to Consumer Behavior. ed. /Michael R. Solomon; Tina M. Lowrey. New York : Routledge 2017, p. 473-488
Book chapter > peer review
Gülen Sarial Abi; Kathleen D. Vohs; Ryan Hamilton; Aulona Ulqinaku / Stitching time : Vintage Consumption Connects the Past, Present, and Future.
In: Journal of Consumer Psychology, Vol. 27, No. 2, 4.2017, p. 182-194
In: Journal of Consumer Psychology, Vol. 27, No. 2, 4.2017, p. 182-194
Journal article > peer review
Gülen Sarial Abi; Zeynep Gürhan-Canli / Those Who Have Financial Restrictions Cannot Buy but Can Save Time : I Have to Do Everything by Myself BUT with One Product Fits it All.
In: Advances in Consumer Research . ed. /Ayelet Gneezy; Vladas Griskevicius; Patti Williams. Vol. 45, : Association for Consumer Research 2017, 2 p., p. 867-868
In: Advances in Consumer Research . ed. /Ayelet Gneezy; Vladas Griskevicius; Patti Williams. Vol. 45, : Association for Consumer Research 2017, 2 p., p. 867-868
Conference abstract in proceedings > peer review
2016
Zeynep Gürhan-Canli; Ceren Hayran; Gülen Sarial Abi / Customer-Based Brand Equity in a Technologically Fast-Paced, Connected, and Constrained Environment
In: AMS Review, Vol. 6, No. 1-2, 6.2016, p. 23-32
In: AMS Review, Vol. 6, No. 1-2, 6.2016, p. 23-32
Review article > peer review
Aulona Ulqinaku; Gülen Sarial Abi / Holding on for a Hero : The Effect of Heroes in Mitigating Psychological Threats.
Poster session presented at The 45th EMAC Annual Conference 2016, 2016
Poster session presented at The 45th EMAC Annual Conference 2016, 2016
Poster > peer review
Gülen Sarial Abi; Zeynep Gürhan-Canli; Tarcan Kumkale; Yeosun Yoon / The Effect of Self-Concept Clarity on Discretionary Spending Tendency
In: International Journal of Research in Marketing, Vol. 33, No. 3, 9.2016, p. 612-623
In: International Journal of Research in Marketing, Vol. 33, No. 3, 9.2016, p. 612-623
Journal article > peer review
Gülen Sarial Abi; Zeynep Gürhan-Canli / Whether One Looks for Means to Overcome Regulatory Restrictions or Show Source Negativity Depends on the Type of Regulatory Restrictions
In: Journal of the Association for Consumer Research, Vol. 1, No. 3, 7.2016, p. 411-421
In: Journal of the Association for Consumer Research, Vol. 1, No. 3, 7.2016, p. 411-421
Journal article > peer review
2015
Zeynep Gürhan-Canli; Gülen Sarial Abi / Culture and Brand Relationships
In: Handbook of Culture and Consumer Behavior. ed. /Sharon Ng; Angela Y. Lee. Oxford : Oxford University Press 2015, p. 254–273
In: Handbook of Culture and Consumer Behavior. ed. /Sharon Ng; Angela Y. Lee. Oxford : Oxford University Press 2015, p. 254–273
Book chapter > peer review
2015
Gülen Sarial Abi; Kathleen D. Vohs; Ryan Hamilton; Aulona Ulqinaku / New Wine in Old Bottles : Death Awareness Makes People Prefer Vintage Products Due to a Desire to Connect the Past, Present, and Future.
In: NA - Advances in Consumer Research Volume 43. ed. /Kristin Diehl; Carolyn Yoon. Duluth : Association for Consumer Research 2015, p. 142-146
In: NA - Advances in Consumer Research Volume 43. ed. /Kristin Diehl; Carolyn Yoon. Duluth : Association for Consumer Research 2015, p. 142-146
Article in proceedings
2014
Ezgi Merdin; Gülen Sarial Abi; Kathleen D. Vohs; Zeynep Gürhan-Canli / Evaluations of Iconic Versus Genuine Experiences Depend on Attitude Functions
In: NA - Advances in Consumer Research. ed. /June Cotte; Stacy Wood. Vol. 42, Duluth : Association for Consumer Research 2014, p. 610-611
In: NA - Advances in Consumer Research. ed. /June Cotte; Stacy Wood. Vol. 42, Duluth : Association for Consumer Research 2014, p. 610-611
Article in proceedings
2012
Gülen Sarial Abi; Zeynep Gürhan-Canli / Benefits Offered By High-end Counterfeits Influence Intentions to Purchase Counterfeits : The Role of Self-presentation.
In: Advances in Consumer Research. ed. /Zeynep Gürhan-Canli; Cele Otnes; Rui (Juliet) Zhu. : Association for Consumer Research 2012, p. 48-52
In: Advances in Consumer Research. ed. /Zeynep Gürhan-Canli; Cele Otnes; Rui (Juliet) Zhu. : Association for Consumer Research 2012, p. 48-52
Article in proceedings > peer review
Gülen Sarial Abi; Zeynep Gürhan-Canli / Discretionary Spending Under Financial Constraints : The Role of Self-Concept Clarity and Perceived Stress.
Paper presented at 2012 INFORMS Marketing Science Conference, 2012
Paper presented at 2012 INFORMS Marketing Science Conference, 2012
Paper > peer review
Gülen Sarial Abi; Kathleen D. Vohs / The Mere Presence of Money Motivates Goal Achievement
In: Advances in Consumer Research. ed. /Zeynep Gürhan-Canli; Cele Otnes; Rui (Juliet) Zhu. Vol. 40, : Association for Consumer Research 2012, 1 p., p. 765-765
In: Advances in Consumer Research. ed. /Zeynep Gürhan-Canli; Cele Otnes; Rui (Juliet) Zhu. Vol. 40, : Association for Consumer Research 2012, 1 p., p. 765-765
Conference abstract in proceedings > peer review
Aner Sela; S. Christian Wheeler; Gülen Sarial Abi / We Are Not the Same as You and I : Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands.
In: Journal of Consumer Research, Vol. 39, No. 3, 2012, p. 644-661
In: Journal of Consumer Research, Vol. 39, No. 3, 2012, p. 644-661
Journal article > peer review
2011
Yeosun Yoon; Gülen Sarial Abi; Zeynep Gürhan-Canli / Effect of Regulatory Focus on Selective Information Processing
In: Journal of Consumer Research, Vol. 39, No. 1, 2011, p. 93-110
In: Journal of Consumer Research, Vol. 39, No. 1, 2011, p. 93-110
Journal article > peer review
More results... (total 37 results)
2022
De etiske forbrugere er en guldgrube, men du skal ramme de rigtige
17/11/2022 // Markedsføring.dk // Emil Nørlund
2021
Co-branding er populært: A match made in heaven
25/02/2021 // Visitor
2020
Eating in the Face of Death
28/10/2020 // Research and Innovation Blog - Leeds University Business School // Aulona Ulqinaku
Maillots rétro: qui veut gagner des millions?
01/08/2020 // Caviar // The author is Quentin Ballue
Governments can learn from consumer psychology when it comes to public health messaging
12/05/2020 // The Conversation // Aulona Ulqinaku
2017
Nostalgia BOOM: Demand for retro items increases during global crises, study finds
28/05/2017 // Express // Tont Mcdonald
2016
When Vintage Products Help Face Existential Threats
06/09/2016 // Bocconi Knowledge // Ezio Renda
2015
Satisfaction vs. Authenticity: When We Prefer Replica Experiences
05/10/2015 // Bocconi Knowledge // Fabio Todesco
2014
Ricerca: ricordati che devi morire e sceglierai abiti vintage, studio italiano
22/06/2014 // Adnkronos
The Idea of Vintage: Ricordati che devi morire… e vestiti in modo adeguato
18/06/2014 // Bojana Murisic
Research Projects
Outside activities
- Editor, Research Note and Registered Reports, Psychology & Marketing (2021 – )
- Editorial Review Board, Journal of Consumer Psychology (2018 – 2021)
- Academy of Marketing Science 2020 Mary Kay Dissertation Competition Invited Reviewer
- Marketing Science Institute 2019 Aldon G. Claydon Doctoral Dissertation Competition Invited Reviewer
- EMAC 2019 Sheth Foundation Doctoral Dissertation Competition Invited Reviewer
- Advisory Panel Board, Society of Consumer Psychology (2018)