After graduating in Business Administration, Dr. Gülen Sarial Abi completed an MSc in Management Research at the Said Business School, University of Oxford. She then received her PhD in Marketing from Koc University. During her PhD, she also studied at the marketing department of Stanford Graduate School of Business as a visiting scholar. Since then, Gülen has been Assistant Professor of Marketing at the Department of Marketing, Bocconi University, Italy. She has also been a visiting academic at Tuck School of Business, Dartmouth College.

Gülen’s research interests include investigating consumer behavior with specific emphasis to understand how consumers behave when they experience psychological threats (e.g., financial restrictions) and consumer-brand relationships. Her publications appeared in Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of International Marketing, British Journal of Social Psychology, and Annals of Tourism Research.

Dr. Sarial Abi is recipient of the “C. W. Park Best Paper Award 2020” from Journal of Consumer Psychology and “Best Paper Track Award” from American Marketing Association (AMA) Winter Marketing Academic Conference. Since 2018, Gülen is in the Editorial Review Board of Journal of Consumer Psychology. She also serves to the field by being an invited reviewer for EMAC 2019 Sheth Foundation Doctoral Dissertation Competition, Marketing Science Institute 2019 Aldon G. Claydon Doctoral Dissertation Competition, and Academy of Marketing Science 2020 Mary Kay Dissertation Competition. Gülen also served the consumer behavior field by being an invited member of the Advisory Panel Board of the Society of Consumer Psychology. She is also the 47th AMA Sheth Foundation Doctoral Consortium Fellow and 24th EMAC Doctoral Colloquium Fellow.

Gülen is recipient of the Bocconi University Graduate School Master of Science Programs Teaching Award. She has also served Bocconi University as the Coordinator of the Marketing Curriculum for the PhD in Business Administration and Management. Gülen advised PhD theses as chair of the dissertation committees. Additionally, she acted as the member of the Bachelor in Economics and Management (BIEM) Program Faculty Board and member of the World Bachelor in Business (WBB) Program Faculty Board at Bocconi University. Gülen is also the recipient of the Koc University Graduate School of Business Excellence Award.

Gülen is a member of the American Marketing Association, Association for Consumer Research, Society for Consumer Psychology, and Association for Psychological Science.

• JCP C. W. Park Best Paper Award 2020 for papers published in Journal of Consumer Psychology in 2017
• Teaching Award, Bocconi University, Graduate School Master of Science Programs, 2016-2017
• Best Track Paper Award, American Marketing Association (AMA) Winter Marketing Academic Conference 2015
• Koç University Graduate School of Business Excellence Award 2013
• 47th AMA Sheth Foundation Doctoral Consortium Fellow 2012
• 24th EMAC Doctoral Colloquium Fellow, Ljubljana 2011