cvmarktg

Department of Marketing

Claus
Varnes
Associate professor


Room: SOL/D3.31
Tel:
+4538152473
E-mail: cv.marktg@cbs.dk
cv
Presentation

Claus J. Varnes is an Associate Professor of Marketing and Innovation at the Department of Marketing. After almost ten years with a career in different companies and consultancies, he entered academia in 2001. Claus received his B.Sc. from Arhus School of Business, his M.Sc., and Ph.D. from Copenhagen Business School.

As an educator and innovation strategist, he cooperates - with industry on research, teaching, and dissemination. Claus was until 2013 partner in a consulting company on innovation management (Stage-Gate.EU/U3). Claus is a committed lecturer and teaches MSc-students and executives. He advises EMBA-, MSc, and PhD-students, undertake work as an independent consultant, design, and teach customized seminars for companies.

Primary research areas
Claus' research focus is on the strategic management of innovation and entrepreneurial activities in an area between market/customer, strategy, and process. He is a student of complexity and works by opening up the black box of management tools for strategic innovation management within this space. Claus use theories from sociology and organizational theory to study the practices of management tools in terms of, e.g., identifying the dilemmas, paradoxes, but also solutions. Both qualitative and quantitative methods. He generally believes that a key to competitiveness resides not only in the design of the management tools but also in how they are performed and become activated in an organizational setting. 
 
Current projects include 
  • A study of the electric vehicles from 1895-1907 based on an idea of the market as a network. The research shows the role of anti-innovations influenced that the gasoline vehicle became the winner.
  • A survey of decision-criteria for use in portfolio management, claiming that they are boundary objects. The study shows that competitiveness has a shared ground but also differences.
  • An inquiry into value-in-use and value creation in the sharing economy, two cases are explored with longitudinal interviews.  
  • A study of external ambidexterity with a Deleuzian analysis. How can the cooperation between a small start-up be influenced by the bureaucracy of the large company with who they cooperate?
  • Decisions as talk-in-interaction. I am opening up the black box of strategy meetings on resoruce allocations by investigating types of conversations and words.
New projects
 
New projects on the way is an analysis of all different innovation processes and how they integrate or differentiate, the bureaucracy of Agile approaches, and organizations as narratives. 
  • An analysis of all different innovation processes and how they integrate or differentiate 
  • Customer driven innovation (Agile approaches)
  • Organizations as narratives.
  • Business cases 
Cluster involvement
  • As part of the design cluster in the CBS Department of Marketing, we are studying what constitutes a 'classic.' 
  • As a member of the business-to-business group, I am studying promises to customers and how this effects portfolio management of innovation projects.
  • As part of the digital cluster, I am interested in understanding the intended and unintentional effects of algorithms and whether they can identify customer needs for innovation.
Administrative tasks
  • Head of HD Sales and Marketing
  • Course coordination (see below)
  • Representative in the Education Dean’s project on evaluation of the evaluation system of teachers
Link to this homepage
www.cbs.dk/en/staff/cvmarktg
Courses
  • Managing Product Development and Innovation (MSc elective as of the Minor in Operations Management)
  • Customer Relationship Management (MSc EMF specialization)
  • Managing Innovation Projects (MSc ‘MIB’ specialization)
  • Management Paradoxes (Executive MBA)
  • Managing Business Development (Master of Business Development)
Supervision

Over the years, I may have supervised more than 350 students. I generally believe the student’s motivation to be one of the most critical variables in this process, and I always strive to have an inspirational role. I see myself more as an advisor than a supervisor in that capacity. I have had some success with working with master thesis students to turn their work into conference papers and, in some cases, even as journal articles.

Feel free to contact me for supervision.

Selected publications
John K. Christiansen; Claus J. Varnes; Marta Gasparin; Diana Storm-Nielsen; Erik Johnsen Vinther / Living Twice: How a Product Goes through Multiple Life Cycles.
In: Journal of Product Innovation Management, Vol. 27, No. 6, 13.10.2010, p. 797-827
 
In: Journal of Product Innovation Management, Vol. 26, No. 5, 2009, p. 502-519
 
Publications sorted by:
2018
Karen Murdock; Claus J. Varnes / Beyond Effectuation : Analysing the Transformation of Business Ideas into Ventures Using Actor-network Theory.
In: International Journal of Entrepreneurial Behavior & Research, Vol. 24, No. 1, 2018, p. 256-272
Journal article > peer review
2017
John K. Christiansen; Claus Varnes / A Socio-technical Mapping and Analysis of Dominant Design Materialization
Paper presented at The Academy of Management Annual Meeting 2017, 2017
Paper > peer review
John K. Christiansen; Claus Varnes / Rockwool : R&D 'Out of Control'.
In: Innovation Management: Effective Strategy & Implementation. . ed. /Keith Goffin; Rick Mitchell. London : Palgrave Macmillan 2017, p. 310-311
Book chapter > peer review
2016
Adela Michea; Claus Varnes / Are Business Models Innovated from Exogenous Factors or from Internal Sense-Making?
In: Proceedings of the 23rd Innovation and Product Development Management Conference: Crossing Borders and Boundaries: The Changing Role of Innovation/Entrepreneurship. Bruxelles : European Institute for Advanced Studies in Management 2016 (EIASM Conference Proceedings Series)
Article in proceedings > peer review
John K. Christiansen; Arisa Shollo; Claus Varnes / Do Managers Translate Competitiveness into the Same Decision Criteria Used for Product Development?
In: Proceedings of the 23rd Innovation and Product Development Management Conference: Crossing Borders and Boundaries: The Changing Role of Innovation/Entrepreneurship. Brussels : European Institute for Advanced Studies in Management 2016 (EIASM Conference Proceedings Series)
Article in proceedings > peer review
John K. Christiansen; Marta Gasparin; Claus Varnes; Ina Augustin / How Complaining Customers Make Companies Listen and Influence Product Development
In: International Journal of Innovation Management, Vol. 20, No. 1, 1.2016
Journal article > peer review
2015
John K. Christiansen; Claus Varnes / A Review of Research on Conversations at Management Meetings
Paper presented at The 23rd Nordic Academy of Management Conference. 2015, 2015
Paper > peer review
John K. Christiansen; Claus J. Varnes / Drivers of Changes in Product Development Rules : How Generations of Rules Change Back and Forth.
In: European Journal of Innovation Management, Vol. 18, No. 2, 2015, p. 218-237
Journal article > peer review
2014
Claus Varnes; Eric Bentzen; John K. Christiansen / External Regulation and Innovativeness : A Case Study of the Role of Legislation and Innovation Performance.
In: The 21st International Product Development Management Conference: Innovation Through Engineering, Business & Design. . ed. /Ann Ledwith; Regina McNally. Bruxelles : European Institute for Advanced Studies in Management 2014, p. 247-248 (EIASM Conference Proceedings Series)
Article in proceedings > peer review
John K. Christiansen; Marta Gasparin; Claus Varnes / How Front End Processes are Interlocking Socio-Technical Elements in Black-Boxes
In: The 21st International Product Development Management Conference: Innovation Through Engineering, Business & Design. . ed. /Ann Ledwith; Regina McNally. Brussel : European Institute for Advanced Studies in Management 2014, p. 53-54 (EIASM Conference Proceedings Series)
Article in proceedings > peer review
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