ahomarktg

Department of Marketing

Anders
Holdt Høiris-Andersen
External lecturer
E-mail:
aho.marktg@cbs.dk

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Presentation and academic fields

I have 40 Years off experience in teaching at CBS, Niels Brock (MBA), SDU and University of California at Berkeley. I have been a CEO in large danish companies for more than 20 years. Focus on Strategy, Marketing, Supply Chain Management and Finance. I have been teaching Marketing, Innovation Management, Strategy and Philosophy.

Professional and/or academic experience

My focus has not been on research as I have been a professionel executive during my teaching years. However I have done research with David Aaker at Berkeley.