Department of Management, Society and Communication
I am a PhD in Marketing, My research areas are studying doctor’s prescription behaviour and factors influencing it (relationship management practices), cross- cultural marketing, consumer behaviour and International Marketing in emerging markets with a special focus on India and China. I conduct quantitative studies using SPSS, SEM (Structural Equation Modeling) for data analysis and theoretical model building.
- Coordinating and teaching Marketing in Emerging Markets: Seizing the market opportunities in the world’s main growth economies.
- Marketing at IBA
- Master Theses
- Bachelor Theses
- Internship Reports
- Internal examiner at CBS
- Teaching data analysis using quantitative techniques at International Business and Economic Development course.
- Jeffrey G Blodgett, Aysen Bakir, Alok Saklani, Manisha Bachheti, Shilpa Bhaskar / “ Customer Complaint Behavior: An Examination of Cultural vs. Situational Factors”
Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2015, Vol. 28, p61-74. 14p.
- Manisha Bachheti, Alok Saklani/“What affects Customer Loyalty; trust, rewards, or relationship”.
International conference proceedings in Academy of Marketing (AM) conference in Cardiff, U.K. in July 2013.
- Manisha Bachheti, Alok Saklani / “Impact of Relationships on Doctors’ Prescription Behaviour”
International conference Proceedings of IIM Lucknow, India, International Conference on Marketing on shaping the future of research in Marketing Ecnomies: Looking Ahead (2012)