Department of Management, Society and Communication

External Lecturer

Presentation and academic fields

I am a PhD in Marketing, My research areas are  studying doctor’s prescription behaviour and factors influencing it (relationship  management practices), cross- cultural marketing, consumer behaviour and International  Marketing in emerging markets with a special focus on India and China. I conduct quantitative studies using SPSS, SEM (Structural Equation  Modeling) for data analysis and theoretical model building.

Professional and/or academic experience
  • Coordinating and teaching Marketing in Emerging Markets: Seizing the market opportunities in the world’s main growth economies.
  • Marketing  at IBA
Pedagogical experience/method skills/supervision
  • Master Theses
  • Bachelor Theses
  • Internship Reports
  • Internal examiner at CBS
Other Teaching Activities
  • Teaching data analysis using quantitative techniques at International Business and Economic Development course.

Selected publications

  • Jeffrey G Blodgett, Aysen Bakir, Alok Saklani, Manisha Bachheti, Shilpa Bhaskar / “ Customer Complaint Behavior: An Examination of Cultural vs. Situational Factors”
    Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior
    . 2015, Vol. 28, p61-74. 14p.
  • Manisha Bachheti, Alok Saklani/“What affects Customer Loyalty; trust, rewards, or relationship”.
    International conference proceedings in Academy of Marketing (AM) conference in Cardiff, U.K. in July 2013.
  • Manisha Bachheti, Alok Saklani / “Impact of Relationships on Doctors’ Prescription Behaviour”
    International conference Proceedings of IIM Lucknow, India, International Conference on Marketing on shaping the future of research in Marketing Ecnomies: Looking Ahead (2012)
External link