Department of Management, Society and Communication

External Lecturer


I am a PhD in Marketing, My research areas are studying doctor’s prescription behaviour and factors influencing it (relationship management practices), cross-cultural marketing, consumer behaviour and International Marketing in emerging markets with a special focus on India and China,.

I conduct quantitative studies using SPSS, SEM (Structural Equation Modeling) for analysis purposes and theoretical model building.

  • Master Thesis
  • Bachelor Thesis
  • Internship Report
Other Teaching Activities

I am teaching data analysis using quantitative techniques at International Business and Economic Development course

Selected publications

  • Jeffrey G Blodgett, Aysen Bakir, Alok Saklani, Manisha Bachheti, Shilpa Bhaskar / “ Customer Complaint Behavior: An Examination of Cultural vs. Situational Factors”
    Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior
    . 2015, Vol. 28, p61-74. 14p.
  • Manisha Bachheti, Alok Saklani/“What affects Customer Loyalty; trust, rewards, or relationship”.
    International conference proceedings in Academy of Marketing (AM) conference in Cardiff, U.K. in July 2013.
  • Manisha Bachheti, Alok Saklani / “Impact of Relationships on Doctors’ Prescription Behaviour”
    International conference Proceedings of IIM Lucknow, India, International Conference on Marketing on shaping the future of research in Marketing Economies: Looking Ahead (2012)
External homepage