Department of Management, Society and Communication

Assistant professor
Assistant Professor in Latin American Business Development

Room: DAL/2Ø.024
, Mobile:
(45) 313-49184
E-mail: jara.msc@cbs.dk


Dr. Jacobo Ramirez is an Assistant Professor in Latin American Business Development at the Department of Management, Society and Communication (MSC), Copenhagen Business School (CBS). He earned his doctoral degree in Business Administration at Newcastle University, England (2005), in collaboration with the Grenoble School of Management, France.

Dr. Ramirez was a co-founder of the Latin America Business Forum (2014) at CBS to further develop Danish business engagement in Latin America and the Caribbean (LAC). This initiative has helped Dr. Ramirez to develop an ongoing dialogue with business community and Governmental Officials (e.g. Ambassadors and Ministers) through several business and research seminars at CBS. Prior to joining CBS, Dr. Ramirez was a co-founder and chaired of the research group European Studies on Development and Competitiveness at the Tecnológico de Monterrey, Mexico (2007-2010).

Dr. Ramirez was born on 11th of November 1969 in Mexico. Dr. Ramirez has lived in Copenhagen since 2006.


Research Statement:

Dr. Jacobo Ramirez’s primary academic interest is business development in LAC. Through studying private sector, in particular Danish firms in LAC Dr. Ramirez is able to propose new methodologies and strategies to address business opportunities and challenges currently facing business and society in LAC, such as growth of middle-class, level of education and social inequalities. Additionally, Dr. Ramirez studies the role of business schools towards social development in LAC. Dr. Ramirez’ ultimate goal is to bridge the gap between business, humanities, and the social sciences.

Dr. Ramirez early research (doctoral dissertation) on Human Resource Management (HRM) policies and practices in England and France paved the way to developing novel studies on the impact of (narco)-terrorism on HRM. His current research agenda focuses on the social reality of organisations in complex security-risk environments, such as those affected by terrorism. Additionally, using research funding (European Commission) obtained by Dr. Ramirez and his colleagues to study learning styles in Europe and LAC (2004-2007), Dr. Ramirez is currently conducting research on the role of business schools in LAC in responding to current trends such as people displaced by war. Dr. Ramirez has published 13 peer-review journal articles and 14 book chapters, co-edited six books, and produced 3 case studies.


Teaching Statement:

Dr. Jacobo Ramirez has a strong and multinational educational background (England, France and Mexico) and extensive professional experience from universities in the Americas and Europe. Dr. Ramirez has designed and implemented online and face-to-face courses (taught in Spanish and English) in the Americas, Europe and the Middle East. Dr. Ramirez uses his own teaching cases of Danish firms in LAC (e.g. Arla Foods, Novo Nordisk, Vestas, etc.) as his main teaching strategy. Dr. Ramirez organises business related seminars with practitioners Governmental Officials (e.g. Danish and LAC’s Ambassadors and Ministers) to discuss with students and researchers current business development and society trends between Denmark and LAC. At CBS he teaches on bachelor and master programs. Dr. Ramirez is the coordinator of the following master degree courses at CBS: Leading and Managing in Latin America and Business Strategies in Latin America and the Caribbean (taught in Spanish), and co-coordinator of the courses Business Strategy in Developing Countries and Emerging Markets, and Leadership and Governance at MNEs. He also has taught executive education programs and/or consulted for companies such as PEMEX (Mexican Oil Company), and CEMEX, among others.

Primary research areas
  • Business development in emerging markets
  • Human Resource Management (HRM)
  • Small and Medium Enterprises (SMEs)
Curriculum Vitae
Link to this homepage

BA-BLC-Spanish Studies Years 1 & 2
KAN-CBL-OMSP-Organization and Management in Regional Context
KAN-CBL-GISP-Governance and Institutions in Regional Context
BSc Soc -Mixed Methods


Master thesis
Bachelor Projects

Selected publications
  1. Ramirez, J.; Madero, S.; and Muñiz, C. (2015). The impact of narcoterrorism on HRM systems, The International Journal of Human Resource Management. DOI: 10.1080/09585192.2015.1091371. To link to this article: http://dx.doi.org/10.1080/09585192.2015.1091371
  2. Ramirez, J., Vélez-Zapata, C. and Madero, S. (2015) ‘Building psychological contracts in security-risk environments: evidence from Colombia and Mexico’, European J. International Management, Vol. 9, No. 6, pp.690–711. DOI: 10.1504/EJIM.2015.072225. To link to this article: http://www.inderscience.com/info/inarticle.php?artid=72225
  3. Olivas-Lujan, M., Ramirez, J., and Zapata, L. (2007). ‘e-HRM in Mexico: Adapting Innovations for Global Competitiveness’, Int. Journal of Manpower, Vol. 28, No. 5, pp. 418-434. (ISSN: 0143-7720), To link to this article: http://dx.doi.org/10.1108/01437720710778402
Publications & dissemination
Jacobo Ramirez; Carlos Muñiz / Framing Organized Crime and Entrepreneurs’ Reactions in Mexico : Variations in the International Press.
In: Trends in Organized Crime, Vol. 21, No. 1, 3.2018, p. 24-41
Journal article
Jacobo Ramirez; Laura Zapata-Cantu / Mexico: Mexican Experiences from a Danish Firm : 'Changing' Mexican Culture.
In: The Global Human Resource Management Casebook. ed. /Liza Castro Christiansen; Michal Biron; Elaine Farndale; Bård Kuvaas. London : Routledge 2018, p. 318-327 (Routledge Global Human Resource Management)
Book chapter
Jacobo Ramirez; Anne-Marie Søderberg / Staffing a Regional Office of a Scandinavian MNC with Mexican Millenials and Bridging National and Generational Divides
Paper presented at 3rd Global Conference of International Human Resource Management, 2017
Jacobo Ramirez; Frank Hoy; Michael W. Hansen; Paloma Miravitlles / New Directions for Old Theories through the Internationalisation of Family Firms
In: European Journal of International Management, Vol. 10, No. 5, 2016, p. 497-503
Jacobo Ramirez; Sergio Madero; Claudia Patricia Velez-Zapata / Talent Management in Emerging Markets : The Role of Psychological Contracts and Ambidexterity Capability of Key People in Conflict Zones.
In: 5th Workshop on Talent ManagementBrussel : European Institute for Advanced Studies in Management 2016 (Workshop on Talent Management)
Article in proceedings
Jacobo Ramirez; Sergio Madero; Carlos Muñiz / The Impact of Narcoterrorism on HRM Systems
In: International Journal of Human Resource Management, Vol. 27, No. 19, 2016, p. 2202-2232
Journal article
Jacobo Ramirez; Sergio Madero; Claudia Vélez-Zapata / Building Psychological Contracts in Security-Risk Environments : Evidence from Colombia and Mexico.
In: European Journal of International Management, Vol. 9, No. 6, 2015, p. 690-711
Journal article
Jacobo Ramirez; Sergio Manuel Madero Gómez; Carlos Muñiz / Entrepreneurs' Responses to Crime-entrepreneurs in Mexico
In: International Business in Latin America: Innovation, Geography and Internationalization (AIB Latin America). . ed. /William Newburry; Maria Alejandra Gonzalez-Perez. Basingstoke : Palgrave Macmillan 2015, p. 101-118 (AIB Latin America)
Book chapter
Jacobo Ramirez / Indigenous Communities and Mega-projects : Corporate Social Responsibility (CSR) and Consultation-consent Principles.
In: Development-Oriented Corporate Social Responsibility. Volume 1: Multinational Corporations and the Global Context. . ed. /Dima Jamali; Charlotte Karam; Michael Blowfield. Sheffield : Greenleaf Publishing 2015, p. 79-98
Book chapter
Carlos Muñiz; Jacobo Ramirez / Los Empresarios frente al Narcotráfico en México : Tratamiento Informativo de las Reacciones Empresariales ante Situaciones de Violencia e Inseguridad.
In: Estudios sobre el Mensaje Periodistico, Vol. 21, No. 1, 2015, p. 437-453
Journal article
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