Department of Management, Society and Communication

  • Centre for Business and Development Studies (CBDS)
Assistant professor
Assistant Professor in Latin American Business Development

Room: DH.Ø.2.24
, Mobile:
(45) 313-49184
E-mail: jara.msc@cbs.dk


Jacobo Ramirez is an Assistant Professor in Latin American Business Development at the Department of Management, Society and Communication (MSC), Copenhagen Business School (CBS). He earned his doctoral degree in Business Administration at Newcastle University, England (2005), in collaboration with the Grenoble School of Management, France.

In over 20 years of comprehensive experience in the area of HRM, Jacobo has proven himself as a motivated, results-oriented, and dynamic researcher, educator, and business professional. Jacobo is a skilled communicator able to reach diverse audiences through verbal and written means, demonstrated best by the courses he has designed and conducted in the Americas and Europe, and the 12 peer-reviewed journal articles, 14 book chapters, 6 co-edited books, and 3 case studies Jacobo has published. He has also been a guest co-editor of 2 special issues in a peer-reviewed journal.

Jacobo Ramirez was a co-founder of the Latin America Business Forum (2014) at CBS to further develop Danish business engagement in Latin America and the Caribbean (LAC). This initiative has helped Jacobo to develop an ongoing dialogue with business community and Governmental Officials (e.g. Ambassadors and Ministers) through several business and research seminars at CBS. Prior to joining CBS, Jacobo was a co-founder and chaired of the research group European Studies on Development and Competitiveness at the Tecnológico de Monterrey, Mexico (2007-2010).

Jacobo Ramirez was born on 11th of November 1969 in Mexico. Dr. Ramirez has lived in Copenhagen since 2006.


Research Statement:

Jacobo Ramirez’s research interests focus on the areas of HRM, leadership and organisational change in complex institutional environments (e.g. security risks, social unrest, displacement and fragile states). Through studying private sector, in particular Danish firms in the Global South, Jacobo has been able to design novel methodologies and strategies to study and propose HRM strategies to overcome institutional change. Jacobo’s current research agenda focuses on the innovative HRM and organisational strategies in public and private organisations in Denmark and the Global South, where they aim to integrate an international workforce and to overcome security risk, respectively.


Teaching Statement:

Dr. Jacobo Ramirez has a strong and multinational educational background (England, France and Mexico) and extensive professional experience from universities in the Americas and Europe. Dr. Ramirez has designed and implemented online and face-to-face courses (taught in Spanish and English) in the Americas, Europe and the Middle East. Dr. Ramirez uses his own teaching cases of Danish firms in LAC (e.g. Arla Foods, Novo Nordisk, Vestas, etc.) as his main teaching strategy. Dr. Ramirez organises business related seminars with practitioners Governmental Officials (e.g. Danish and LAC’s Ambassadors and Ministers) to discuss with students and researchers current business development and society trends between Denmark and LAC. At CBS he teaches on bachelor and master programs. Dr. Ramirez is the coordinator of the following master degree courses at CBS: Leading and Managing in Latin America and Business Strategies in Latin America and the Caribbean (taught in Spanish), and co-coordinator of the courses Business Strategy in Developing Countries and Emerging Markets, and Leadership and Governance at MNEs. He also has taught executive education programs and/or consulted for companies such as PEMEX (Mexican Oil Company), and CEMEX, among others.


Business and Society Statement:

Jacobo Ramirez’ research and teaching activities have helped to develop an ongoing dialogue among academics, students, practitioners, politicians and civil society. This dialogue has taken the form of research and teaching seminars that Jacobo has organised to discuss current business and society trends (e.g. green energy, terrorism, intellectual property, displacement, distance learning, etc.) around the world. Jacobo has also disseminated his work to non-academic audiences (e.g. through case studies, editorials and blogs) in order to further develop an interchange between business and society.


Primary research areas
  • Business development in emerging markets
  • Human Resource Management (HRM)
  • Small and Medium Enterprises (SMEs)
Curriculum Vitae
Social media
Link to this homepage
  • BA-BLC-Spanish Studies Years 1 & 2
  • KAN-CBL-OMSP-Organization and Management in Regional Context
  • KAN-CBL-GISP-Governance and Institutions in Regional Context
  • BSc Soc -Mixed Methods
  • Master thesis
  • Bachelor Projects
Selected publications

Ramirez, J., Vélez-Zapata, C., & Madero, S. (2018). Ambidexterity strategies in illegitimate institutional contexts: the role of informal institutions. Management Research: Journal of the Iberoamerican Academy of Management, Vol. 16 Issue: 2, pp. 197-218 https://www.emeraldinsight.com/doi/pdfplus/10.1108/MRJIAM-02-2018-0811

Ramirez, J. and Muñiz, C. (2018) ‘Framing organized crime and entrepreneurs' reactions in Mexico: Variations in the International Press’, Trends in Organized Crime, 21(1): 24-41, DOI: http://dx.doi.org/10.1007/s12117-016-9271-6

Ramirez, J.; Madero, S.; and Muñiz, C. (2016) ‘The impact of narcoterrorism on HRM systems’, The International Journal of Human Resource Management, Vol. 27, No. 19, pp. 2202-2232, DOI: http://dx.doi.org/10.1080/09585192.2015.1091371

Ramirez, J., Vélez-Zapata, C. and Madero, S. (2015) ‘Building psychological contracts in security-risk environments: evidence from Colombia and Mexico’, European J. International Management, Vol. 9, No. 6, pp.690–711. DOI: 10.1504/EJIM.2015.072225

Publications sorted by:
Jacobo Ramirez / Dysfunctional Understanding of Partnership in Sustainable Wind Energy Investments
In: Academy of Management Proceedings, Vol. 2019, No. 1, 2019, 1 p.
Conference abstract in journal > peer review
Jacobo Ramirez; Claudia Vélez-Zapata; Sergio Madero / Nesting Ambidexterity Strategies in High-security Contexts
In: Academy of Management Proceedings, Vol. 2019, No. 1, 2019, 1 p.
Conference abstract in journal > peer review
Jacobo Ramirez; Anne-Marie Søderberg / Recontextualizating Communication and Management Practices in a Regional Office of an MNC
Paper presented at 9th Annual AIB-LAT Annual Conference 2019, 2019
Paper > peer review
Jacobo Ramirez; Anne-Marie Søderberg / Recontextualizing Scandinavian Practices in a Latin American Regional Office
In: Management Research: the journal of the Iberoamerican Academy of Management, 24.8.2019
Journal article > peer review
Jacobo Ramirez; Claudia Vélez-Zapata; Sergio Madero / Ambidexterity Strategies in Illegitimate Institutional Contexts : The Role of Informal Institutions.
In: Management Research: the journal of the Iberoamerican Academy of Management, Vol. 16, No. 2, 28.3.2018, p. 197-218
Journal article > peer review
Jacobo Ramirez; Carlos Muñiz / Framing Organized Crime and Entrepreneurs’ Reactions in Mexico : Variations in the International Press.
In: Trends in Organized Crime, Vol. 21, No. 1, 3.2018, p. 24-41
Journal article > peer review
Jacobo Ramirez; Laura Zapata-Cantu / Mexico: Mexican Experiences from a Danish Firm : 'Changing' Mexican Culture.
In: The Global Human Resource Management Casebook. ed. /Liza Castro Christiansen; Michal Biron; Elaine Farndale; Bård Kuvaas. London : Routledge 2018, p. 318-327 (Routledge Global Human Resource Management)
Book chapter > peer review
Jacobo Ramirez / Social Movements Against Internal Colonialism from Wind Energy Investments in Mexico
In: Proceedings of the Seventy-eighth Annual Meeting of the Academy of Management. ed. /Guclu Atinc. Briar Cliff Manor, NY : Academy of Management 2018, 1 p. (Academy of Management Proceedings)
Conference abstract in proceedings > peer review
Jacobo Ramirez; Claudia Patricia Velez-Zapata / Invisible Legitimacy at Global Scale vs. Visible Legitimacy at Local Context : A Paradox of Business Schools in Armed Conflict and Crisis Environments.
Paper presented at NOLAN 2017, 2017
Jacobo Ramirez; Anne-Marie Søderberg / Staffing a Regional Office of a Scandinavian MNC with Mexican Millenials and Bridging National and Generational Divides
Paper presented at 3rd Global Conference of International Human Resource Management, 2017
Paper > peer review
More results... (total 27 results)
Outside activities

Currently no outside activities