Department of Management, Society and Communication

  • imagine .. Creative Industries Research
Associate professor

Room: DH.V.2.39
E-mail: aa.msc@cbs.dk

Alacovska’s current research interests revolve around the sociology of culture with an emphasis on the power of genres to influence institutional and social relations; the creative labour studies with a special accent on gender inequalities and the critical studies of media organizations. She is now conducting research on the economic, cultural and social dynamics of the production of Scandinavian crime fiction within the Danish publishing field. This project, entitled “Masters of Crime: Scandinavian Crime Fiction in a Media Industries Perspective”, is generously funded by the Danish Research Council for the Humanities.

She has been the leader of a large research project on the temporality and informality of post-socialist creative work financially supported through a grant awarded by the Swiss Agency for Development and Cooperation through the University of Fribourg in Switzerland.

Primary research areas
  • Creative/Media/Cultural Industries
  • Sociology of culture
  • Creative labour studies
  • Genre studies
  • Discourse analysis
  • History of new media
  • Participatory cultures
Link to this homepage

Creative Industries (Elective)

Consumer Culture and Communication

Interdisciplinary Theories and Methods


I welcome students for supervision in all areas of creative and media industries, creative work, creative business analysis, cultural policy, consumer cultures, the sharing economy, brand communities, participatory cultures, the political economy of media

Selected publications

Alacovska, A. (2018, online first) Informal creative labour practices: A relational work perspective. Human Relations https://doi.org/10.1177/0018726718754991

Alacovska, A. (2018, online first) 'Keep hoping, keep going': towards a hopeful sociology of creative work. The Sociological Review https://doi.org/10.1177/0038026118779014

Alacovska, A. (2017) The gendering power of genres: How Female Scandinavian Crime Fiction Writers Experience Professional Authorship. Organization, Vol. 24, No. 3, 2017, p. 377-396

Alacovska, A. (2017) The history of participatory practices: rethinking media genres in the history of user-generated content in 19th-century travel guidebooks. Media, Culture and Society Vol. 39, No. 5, 2017, p. 661-679 doi:10.1177/0163443716663642 

Alacovska, A. (2015) „Legitimacy, self-interpretation and genre in media industries: A paratextual analysis of travel guidebook publishing‟ European Journal of Cultural Studies, Vol. 18, No. 6, 2015, p. 601-619 DOI: 10.1177/1367549415572318

Alacovska, A. (2015) „Genre anxiety: women travel writers’ experience of work‟, Sociological Review, 63, S1, pp. 128-143 (published also in The Sociological Monograph Series „Gender and Creative Labour‟ Gill, R., Conor, B., & Taylor, S. (eds). DOI: 10.1111/1467-954X.12246

Publications sorted by:
Ana Alacovska / Creativity in the Brief : Travel Guidebook Writers and Good Work.
In: Exploring Creativity: Evaluative Practices in Innovation, Design, and the Arts. . ed. /Brian Moeran; Bo T. Christensen. New York : Cambridge University Press 2013, p. 172-190
Book chapter > peer review
Ana Alacovska / Genre and Autonomy in Cultural Production : The Case of Travel Guidebook Production.
Frederiksberg : Copenhagen Business School [Phd] 2013, 330 p. (PhD series, No. 21.2013)
Ph.D. thesis
Ana Alacovska / “Parachute Artists” or “Tourists With Typewriters” : Creative and Cocreative Labor in Travel Guidebook Production.
In: Communication, Culture & Critique, Vol. 6, No. 1, 3.2013, p. 41-63
Journal article > peer review
Brian Moeran (Editor) ; Ana Alacovska (Editor) / Creative Industries: Critical Readings : Concepts.
Vol. 1, Oxford : Berg Publishers 2012, 300 p.
Anthology > peer review
Brian Moeran (Editor) ; Ana Alacovska (Editor) / Creative Industries: Critical Readings : Economy.
Vol. 2, Oxford : Berg Publishers 2012, 348 p.
Anthology > peer review
Brian Moeran (Editor) ; Ana Alacovska (Editor) / Creative Industries: Critical Readings : Organization.
Vol. 3, Oxford : Berg Publishers 2012, 273 p.
Anthology > peer review
Brian Moeran (Editor) ; Ana Alacovska (Editor) / Creative Industries: Critical Readings : Work.
Vol. 1, Oxford : Berg Publishers 2012, 378 p.
Anthology > peer review
Brian Moeran; Ana Alacovska / Introduction
In: Creative Industries: Critical Readings: Concepts. . ed. /Brian Moeran; Ana Alacovska. Vol. 1, Oxford : Berg Publishers 2012, p. 12-20
Book chapter > peer review