Department of Management, Society and Communication

  • imagine .. Centre for Creative Industries and Institutions
Associate professor

Room: DH.V.2.38
E-mail: aa.msc@cbs.dk

Alacovska’s current research interests revolve around the sociology of culture with an emphasis on the power of genres to influence institutional and social relations; the creative labour studies with a special accent on gender inequalities and the critical studies of media organizations. She is now conducting research on the economic, cultural and social dynamics of the production of Scandinavian crime fiction within the Danish publishing field. This project, entitled “Masters of Crime: Scandinavian Crime Fiction in a Media Industries Perspective”, is generously funded by the Danish Research Council for the Humanities.

She has been the leader of a large research project on the temporality and informality of post-socialist creative work financially supported through a grant awarded by the Swiss Agency for Development and Cooperation through the University of Fribourg in Switzerland.

Primary research areas
  • Creative/Media/Cultural Industries
  • Sociology of culture
  • Creative labour studies
  • Genre studies
  • Discourse analysis
  • History of new media
  • Participatory cultures
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Creative Industries (Elective)

Consumer Culture and Communication

Interdisciplinary Theories and Methods


I welcome students for supervision in all areas of creative and media industries, creative work, creative business analysis, cultural policy, consumer cultures, the sharing economy, brand communities, participatory cultures, the political economy of media

Selected publications

Alacovska, A. (2018, online first) Informal creative labour practices: A relational work perspective. Human Relations https://doi.org/10.1177/0018726718754991

Alacovska, A. (2018, online first) 'Keep hoping, keep going': towards a hopeful sociology of creative work. The Sociological Review https://doi.org/10.1177/0038026118779014

Alacovska, A. (2017) The gendering power of genres: How Female Scandinavian Crime Fiction Writers Experience Professional Authorship. Organization, Vol. 24, No. 3, 2017, p. 377-396

Alacovska, A. (2017) The history of participatory practices: rethinking media genres in the history of user-generated content in 19th-century travel guidebooks. Media, Culture and Society Vol. 39, No. 5, 2017, p. 661-679 doi:10.1177/0163443716663642 

Alacovska, A. (2015) „Legitimacy, self-interpretation and genre in media industries: A paratextual analysis of travel guidebook publishing‟ European Journal of Cultural Studies, Vol. 18, No. 6, 2015, p. 601-619 DOI: 10.1177/1367549415572318

Alacovska, A. (2015) „Genre anxiety: women travel writers’ experience of work‟, Sociological Review, 63, S1, pp. 128-143 (published also in The Sociological Monograph Series „Gender and Creative Labour‟ Gill, R., Conor, B., & Taylor, S. (eds). DOI: 10.1111/1467-954X.12246

Publications sorted by:
Ana Alacovska; Eliane Bucher; Christian Fieseler / A Relational Work Perspective on the Gig Economy : Doing Creative Work on Digital Labour Platforms.
In: Work, Employment and Society, Vol. 38, No. 1, 2.2024, p. 161-179
Journal article > peer review
Mohammed-Aminu Sanda; Rufai Haruna Kilu; Ana Alacovska / Understanding Creative Enterprise Creation, Functionality and Sustainability From the Lenses of Ghanaian Creative Entrepreneurs
In: Cogent Business & Management, Vol. 11, No. 1, 2024
Journal article > peer review
Ana Alacovska; Peter Booth; Christian Fieseler / A Pharmacological Perspective on Technology-induced Organised Immaturity : The Care-giving Role of the Arts.
In: Business Ethics Quarterly, Vol. 33, No. 3, 7.2023, p. 565-595
Journal article > peer review
Rufai Haruna Kilu; Mohammed-Aminu Sanda; Ana Alacovska / Demystifying Business Models (Shifts) among Ghanaian Creative Entrepreneurs in a COVID-19 Era
In: African Journal of Economic and Management Studies, Vol. 14, No. 2, 2023, p. 188-204
Journal article > peer review
Robin Steedman; Ana Alacovska; Thilde Langevang; Rashida Resario / Imaginaries of Platform Entrepreneurship in the Creative Industries : Techno-optimism and Subversion in Ghanaian Filmmaking.
In: Information, Communication & Society, Vol. 26, No. 10, 9.2023, p. 1979-1995
Journal article > peer review
Ana Alacovska; Macon Holt / The Intertwinement of Speculative Fictions and Environmental Activism : Towards a Sensory Sociology of Climate Fiction.
In: The Sociological Review, Vol. 71, No. 5, 9.2023, p. 1095-1114
Journal article > peer review
Ana Alacovska; Dan Kärreman / Tormented Selves : The Social Imaginary of the Tortured Artist and the Identity Work of Creative Workers.
In: Organization Studies, Vol. 44, No. 6, 6.2023, p. 961-985
Journal article > peer review
Thilde Langevang; Rashida Resario; Ana Alacovska; Robin Steedman; Dorothy Akpene Amenuke; Sela Kodjo Adjei; Rufai Haruna Kilu / Care in Creative Work : Exploring the Ethics and Aesthetics of Care through Arts-based Methods.
In: Cultural Trends, Vol. 31, No. 5, 12.2022, p. 448-469
Journal article > peer review
Hanna L. Grønneberg; Ana Alacovska / Critical Dataset and Machine Learning Art
In: Morals & Machines, Vol. 2, No. 2, 2022, p. 22-31
Journal article > peer review
Ana Alacovska; Peter Booth; Christian Fieseler; Ida Schyum / Mapping of Artists and Their Visions around the Digital Transformation
Oslo : Artsformation 2022, 68 p. (Artsformation Report Series)
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