Department of Management, Society and Communication

  • imagine .. Centre for Creative Industries and Institutions
Associate professor

Room: DH.V.2.38
E-mail: aa.msc@cbs.dk

Alacovska’s current research interests revolve around the sociology of culture with an emphasis on the power of genres to influence institutional and social relations; the creative labour studies with a special accent on gender inequalities and the critical studies of media organizations. She is now conducting research on the economic, cultural and social dynamics of the production of Scandinavian crime fiction within the Danish publishing field. This project, entitled “Masters of Crime: Scandinavian Crime Fiction in a Media Industries Perspective”, is generously funded by the Danish Research Council for the Humanities.

She has been the leader of a large research project on the temporality and informality of post-socialist creative work financially supported through a grant awarded by the Swiss Agency for Development and Cooperation through the University of Fribourg in Switzerland.

Primary research areas
  • Creative/Media/Cultural Industries
  • Sociology of culture
  • Creative labour studies
  • Genre studies
  • Discourse analysis
  • History of new media
  • Participatory cultures
Link to this homepage

Creative Industries (Elective)

Consumer Culture and Communication

Interdisciplinary Theories and Methods


I welcome students for supervision in all areas of creative and media industries, creative work, creative business analysis, cultural policy, consumer cultures, the sharing economy, brand communities, participatory cultures, the political economy of media

Selected publications

Alacovska, A. (2018, online first) Informal creative labour practices: A relational work perspective. Human Relations https://doi.org/10.1177/0018726718754991

Alacovska, A. (2018, online first) 'Keep hoping, keep going': towards a hopeful sociology of creative work. The Sociological Review https://doi.org/10.1177/0038026118779014

Alacovska, A. (2017) The gendering power of genres: How Female Scandinavian Crime Fiction Writers Experience Professional Authorship. Organization, Vol. 24, No. 3, 2017, p. 377-396

Alacovska, A. (2017) The history of participatory practices: rethinking media genres in the history of user-generated content in 19th-century travel guidebooks. Media, Culture and Society Vol. 39, No. 5, 2017, p. 661-679 doi:10.1177/0163443716663642 

Alacovska, A. (2015) „Legitimacy, self-interpretation and genre in media industries: A paratextual analysis of travel guidebook publishing‟ European Journal of Cultural Studies, Vol. 18, No. 6, 2015, p. 601-619 DOI: 10.1177/1367549415572318

Alacovska, A. (2015) „Genre anxiety: women travel writers’ experience of work‟, Sociological Review, 63, S1, pp. 128-143 (published also in The Sociological Monograph Series „Gender and Creative Labour‟ Gill, R., Conor, B., & Taylor, S. (eds). DOI: 10.1111/1467-954X.12246

Publications sorted by:
Ana Alacovska; Eliane Bucher; Christian Fieseler / A Relational Work Perspective on the Gig Economy : Doing Creative Work on Digital Labour Platforms.
In: Work, Employment and Society, 9.8.2022
Journal article > peer review
Thilde Langevang; Rashida Resario; Ana Alacovska; Robin Steedman; Dorothy Akpene Amenuke; Sela Kodjo Adjei; Rufai Haruna Kilu / Care in Creative Work : Exploring the Ethics and Aesthetics of Care through Arts-based Methods.
In: Cultural Trends, Vol. 31, No. 5, 12.2022, p. 448-469
Journal article > peer review
Robin Steedman; Ana Alacovska; Thilde Langevang; Rashida Resario / Imaginaries of Platform Entrepreneurship in the Creative Industries : Techno-optimism and Subversion in Ghanaian Filmmaking.
In: Information, Communication & Society, 13.3.2022
Journal article > peer review
Ana Alacovska; Peter Booth; Christian Fieseler; Ida Schyum / Mapping of Artists and Their Visions around the Digital Transformation
Oslo : Artsformation 2022, 68 p. (Artsformation Report Series)
Ana Alacovska / Re-enchanting a Technologically Disenchanted World : Anti-surveillance Art as an Ethical Energetics.
Paper presented at Imaginaries, 2022
Ana Alacovska / The Wageless Life of Creative Workers : Alternative Economic Practices, Commoning and Consumption Work in Cultural Labour.
In: Sociology, Vol. 56, No. 4, 8.2022, p. 673-692
Journal article > peer review
Ana Alacovska; Dan Kärreman / Tormented Selves : The Social Imaginary of the Tortured Artist and the Identity Work of Creative Workers.
In: Organization Studies, 28.6.2022
Journal article > peer review
Thilde Langevang; Robin Steedman; Ana Alacovska; Rashida Resario; Rufai Haruna Kilu; Mohammed-Aminu Sanda / ‘The Show Must Go On!’ : Hustling through the Compounded Precarity of Covid-19 in the Creative Industries.
In: Geoforum, Vol. 136, 11.2022, p. 142-152
Journal article > peer review
Ana Alacovska; Trine Bille / A Heterodox Re-reading of Creative Work : The Diverse Economies of Danish Visual Artists.
In: Work, Employment and Society, Vol. 35, No. 6, 12.2021, p. 1053-1072
Journal article > peer review
Ana Alacovska; Joëlle Bissonnette / Care-ful Work : An Ethics of Care Approach to Contingent Labour in the Creative Industries.
In: Journal of Business Ethics, Vol. 169, No. 1, 2.2021, p. 135-151
Journal article > peer review
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