Department of Management, Society and Communication

  • imagine .. Centre for Creative Industries and Institutions
Associate professor

Room: DH.V.2.38
E-mail: aa.msc@cbs.dk

Alacovska’s current research interests revolve around the sociology of culture with an emphasis on the power of genres to influence institutional and social relations; the creative labour studies with a special accent on gender inequalities and the critical studies of media organizations. She is now conducting research on the economic, cultural and social dynamics of the production of Scandinavian crime fiction within the Danish publishing field. This project, entitled “Masters of Crime: Scandinavian Crime Fiction in a Media Industries Perspective”, is generously funded by the Danish Research Council for the Humanities.

She has been the leader of a large research project on the temporality and informality of post-socialist creative work financially supported through a grant awarded by the Swiss Agency for Development and Cooperation through the University of Fribourg in Switzerland.

Primary research areas
  • Creative/Media/Cultural Industries
  • Sociology of culture
  • Creative labour studies
  • Genre studies
  • Discourse analysis
  • History of new media
  • Participatory cultures
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Creative Industries (Elective)

Consumer Culture and Communication

Interdisciplinary Theories and Methods


I welcome students for supervision in all areas of creative and media industries, creative work, creative business analysis, cultural policy, consumer cultures, the sharing economy, brand communities, participatory cultures, the political economy of media

Selected publications

Alacovska, A. (2018, online first) Informal creative labour practices: A relational work perspective. Human Relations https://doi.org/10.1177/0018726718754991

Alacovska, A. (2018, online first) 'Keep hoping, keep going': towards a hopeful sociology of creative work. The Sociological Review https://doi.org/10.1177/0038026118779014

Alacovska, A. (2017) The gendering power of genres: How Female Scandinavian Crime Fiction Writers Experience Professional Authorship. Organization, Vol. 24, No. 3, 2017, p. 377-396

Alacovska, A. (2017) The history of participatory practices: rethinking media genres in the history of user-generated content in 19th-century travel guidebooks. Media, Culture and Society Vol. 39, No. 5, 2017, p. 661-679 doi:10.1177/0163443716663642 

Alacovska, A. (2015) „Legitimacy, self-interpretation and genre in media industries: A paratextual analysis of travel guidebook publishing‟ European Journal of Cultural Studies, Vol. 18, No. 6, 2015, p. 601-619 DOI: 10.1177/1367549415572318

Alacovska, A. (2015) „Genre anxiety: women travel writers’ experience of work‟, Sociological Review, 63, S1, pp. 128-143 (published also in The Sociological Monograph Series „Gender and Creative Labour‟ Gill, R., Conor, B., & Taylor, S. (eds). DOI: 10.1111/1467-954X.12246

Publications sorted by:
Ana Alacovska; Joëlle Bissonnette / Care-ful Work : An Ethics of Care Approach to Contingent Labour in the Creative Industries.
In: Journal of Business Ethics, Vol. 169, No. 1, 2.2021, p. 135-151
Journal article > peer review
Ana Alacovska; Dave O’Brien / Genres and Inequality in the Creative Industries
In: European Journal of Cultural Studies, Vol. 24, No. 3, 6.2021, p. 639-657
Journal article > peer review
Ana Alacovska; Thilde Langevang; Robin Steedman / The Work of Hope : Spiritualizing, Hustling and Waiting in the Creative Industries in Ghana.
In: Environment and Planning A, Vol. 53, No. 4, 6.2021, p. 619-637
Journal article > peer review
Ana Alacovska; Christian Fieseler; Sut I. Wong / ‘Thriving Instead of Surviving’ : A Capability Approach to Geographical Career Transitions in the Creative Industries.
In: Human Relations, Vol. 74, No. 5, 5.2021, p. 751-780
Journal article > peer review
Ana Alacovska; Trine Bille / A Heterodox Re-reading of Creative Work : The Diverse Economies of Danish Visual Artists.
In: Work, Employment and Society, 24.11.2020
Journal article > peer review
Ana Alacovska / From Passion to Compassion : A Caring Inquiry into Creative Work as Socially Engaged Art.
In: Sociology, Vol. 54, No. 4, 8.2020, p. 727-744
Journal article > peer review
Tom O’Dea; Ana Alacovska; Christian Fieseler / The Role of Art in Enterprise : State-of-the-art Literature Review on the Role of Art in Enterprise.
Oslo : Artsformation 2020, 76 p. (Artsformation Report Series)
Ana Alacovska; Peter Booth; Christian Fieseler / The Role of the Arts in the Digital Transformation
Oslo : Artsformation 2020, 48 p. (Artsformation Report Series)
Ana Alacovska; Rosalind Gill / De-Westernizing Creative Labour Studies : The Informality of Creative Work from an Ex-Centric Perspective.
In: International Journal of Cultural Studies, Vol. 22, No. 2, 2019, p. 195–212
Journal article > peer review
Ana Alacovska; Eliane Bucher; Christian Fieseler / Imagination Gone Rampant or Paranoia Deserved? : An Account of Folk Tales of Algorithmic Control Among Creative Freelancers.
Paper presented at Reshaping Work Conference. Platform Economy 2019, 2019
Paper > peer review
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