maxegb
Department of International Economics, Government and Business
Max
von Zedtwitz
Professor with special responsibilities
Room:
POR/24.A-3.72b
Tel:
+4538152519
E-mail:
max.egb@cbs.dk
530078

Presentation
My research focuses on global innovation, specifically, how organizations overcome and leverage distance to innovate successfully. This research helps firms capitalize on their innovation potential, especially technology and R&D-related opportunities, in the context of changing global markets, emerging competitors, and disruptive technologies.
I am Managing Director of the Research Center for Global R&D and Innovation (GLORAD), a network I founded in 2003 to facilitate joint research for PhD students at Tsinghua and the University of St. Gallen. The network has since grown to include researchers in Silicon Valley, Brazil, and other institutions in Europe. I have visiting faculty appointments at KTU in Lithuania, USP in Sao Paulo, and SDU in Odense, Denmark. Previously, I was a professor of technology management at Tsinghua University in Beijing, Skoltech in Moscow, and IMD in Lausanne. I also was a vice president/associate partner with PRTM Management Consultants in Shanghai, and I ran (and later sold) a technology intelligence firm I founded in Hong Kong and Shanghai. I did my PhD at the University of St. Gallen after a MSc in Computer Science at ETH Zurich, and I was a postdoc at Harvard University.
At CBS, I look for students and companies wanting to expand their international innovation competencies, especially with regard to emerging markets such as China and India, and make them proficient in engaging global customers and competitors. I also look for students willing to explore how to leverage responsible innovation, frugal innovation, and reverse innovation, in order to contribute to social and ethical value creation.
Primary research areas
- Global R&D and innovation, emerging market innovation
- Operational strategies in MNCs
- Corporate incubation and corporate venturing
- Doing business in / with China
- Responsible, frugal, and reverse innovation
- Ethical and social value creation
Administrative tasks
• EGB PhD Placement Officer
• Member of the IBP Study Board
Curriculum Vitae
Social media
Links
Link to this homepage
www.cbs.dk/en/staff/maxegb
Courses
- Global Strategy, Technology, and Innovation (BA-BINBO1144U)
- Strategy Execution (DIP-DIBUO1003U)
- Doing Business in China and Asia-Pacific (BA-BIBAV1011U)
- I also teach courses on technology and innovation management, product development, entrepreneurship and incubation, and international management
Supervision
I have some capacity to supervise graduate thesis work in my key research areas. I also supervise PhD students as either director or co-director.
Selected publications
- Knudsen, M.P., von Zedtwitz, M., Griffin, A., Barczak, G. (2023) Best Practices in New Product Development and Innovation: Results from PDMA's 2021 Global Survey. Journal of Product Innovation Management, 40, 3, 257-275
- Prud’homme, D.; von Zedtwitz, M. (2019). Managing Risks from “Forced” Technology Transfer in Emerging Markets. Journal of International Management 25, 3.
- Prud’homme, D.; von Zedtwitz, M. (2018): The Changing Face of Innovation in China. MIT Sloan Management Review 59, 3, 24-32.
- Jang, S.; Kim, J.W., von Zedtwitz, M. (2017): The importance of spatial agglomeration in product innovation: A microgeography perspective. Journal of Business Research 78, 143-154.
- Zhu, A.; von Zedtwitz, M.; Assimakopoulos, D.; Fernandes, K.J. (2016): The Impact of Organizational Culture on Concurrent Engineering, Design-for-Safety and Product Safety Performance. International Journal of Production Economics, 176, 69-81.
- von Zedtwitz, M.; Corsi, S.; Soberg, P.; Frega, R. (2015): A Typology of Reverse Innovation. Journal of Product Innovation Management, 32, 1, 12-28. (Winner of the 2016 Thomas P. Hustad prize for best paper in JPIM.)
- Keupp, M.; Friesike, S.; von Zedtwitz, M. (2012): How Do Foreign Firms Patent in Emerging Economies with Weak Appropriability Regimes? Archetypes and Motives. Research Policy, 41, 8, 1422-1439.
- von Zedtwitz, M.; Gassmann, O. (2002): Market versus Technology Drive in R&D Internationalization: Four different patterns of managing research and development. Research Policy, 31, 4, 569-588.
- Gassmann, O.; von Zedtwitz, M. (1999): New Concepts and Trends in International R&D Organization. Research Policy, 28, 231-250.
Publications sorted by:
2023
Mette Præst Knudsen; Max von Zedtwitz; Abbie Griffin; Gloria Barczak / Best Practices in New Product Development and Innovation : Results from PDMA's 2021 Global Survey.
In: Journal of Product Innovation Management, Vol. 40, No. 3, 5.2023, p. 257-275
In: Journal of Product Innovation Management, Vol. 40, No. 3, 5.2023, p. 257-275
Journal article > peer review
Seongsoo Jang; Max von Zedtwitz / Opening Up Early or Late? : The Effect of Open Innovation Before and After Product Launch on New Product Market Performance.
In: Industrial Marketing Management, Vol. 112, 7.2023, p. 113-127
In: Industrial Marketing Management, Vol. 112, 7.2023, p. 113-127
Journal article > peer review
2022
Monika Petraite; Muhammad Mubarak Faraz; Rauleckas Rimantas; Max von Zedtwitz / The Role of International Networks in Upgrading National Innovation Systems
In: Technological Forecasting and Social Change, Vol. 184, 11.2022
In: Technological Forecasting and Social Change, Vol. 184, 11.2022
Journal article > peer review
2021
Chiara Andreoli; Max von Zedtwitz; Jolita Ceicyte / Beyond the Economic Value Creation of Enterprises : A Conceptualization of Ethical Value Creation.
Paper presented at 16th Vaasa Conference on International Business, 2021
Paper presented at 16th Vaasa Conference on International Business, 2021
Paper > peer review
Muhammad Mubarak Faraz; Monika Petraite; Max von Zedtwitz / Design of MSPs : Constellation of Competition, Collaboration, and Control in an Ecosystem. .
Paper presented at R&D Management Conference 2021, 2021
Paper presented at R&D Management Conference 2021, 2021
Paper > peer review
Mette Præst Knudsen; Max von Zedtwitz; Abbie Griffin; Gloria Barczak / Global Best Practices in New Product Development and Innovation.
Paper presented at The 28th Innovation and Product Development Management Conference. IPDMC 2021, 2021
Paper presented at The 28th Innovation and Product Development Management Conference. IPDMC 2021, 2021
Paper > peer review
Xiaohong Iris Quan; Max von Zedtwitz / Guest Editorial: Special Issue Based on Papers Submitted to All 2018 IEEE TEMS Conferences
In: IEEE Transactions on Engineering Management, Vol. 68, No. 6, 2021, 3 p., p. 1543-1545
In: IEEE Transactions on Engineering Management, Vol. 68, No. 6, 2021, 3 p., p. 1543-1545
Editorial > peer review
Max von Zedtwitz; Xiaohong Iris Quan / Internationalization of Chinese Research and Development
In: The Oxford Handbook of China Innovation. ed. /Xiaolan Fu; Bruce McKern; Jin Chen. New York : Oxford University Press 2021, p. 486-501
In: The Oxford Handbook of China Innovation. ed. /Xiaolan Fu; Bruce McKern; Jin Chen. New York : Oxford University Press 2021, p. 486-501
Book chapter > peer review
Kristina Kebure; Max von Zedtwitz / Open Innovation Capability Maturity Model : A Systematic Literature Review .
Paper presented at 22nd International CINet Conference, 2021
Paper presented at 22nd International CINet Conference, 2021
Paper > peer review
Peter Gammeltoft; Max von Zedtwitz / The Political Economy of China’s R&D Internationalization : Policy-led Innovation and Changes in China’s Growth Model.
In: Innovation from Emerging Markets: From Copycats to Leaders. . ed. /Fernanda Cahen; Lourdes Casanova; Anne Miroux. Cambridge : Cambridge University Press 2021, p. 185-221
In: Innovation from Emerging Markets: From Copycats to Leaders. . ed. /Fernanda Cahen; Lourdes Casanova; Anne Miroux. Cambridge : Cambridge University Press 2021, p. 185-221
Book chapter > peer review
2020
Max von Zedtwitz; Kristina Kebure / An Open Innovation Capability Maturity Model and Inside-In Innovation
In: Proceedings of the IFKAD 2020: Knowledge in Digital Age. Matera2020, p. 705-717 (Proceedings IFKAD)
In: Proceedings of the IFKAD 2020: Knowledge in Digital Age. Matera2020, p. 705-717 (Proceedings IFKAD)
Article in proceedings > peer review
Monika Petraite; Muhammad Mubarak Faraz; Max von Zedtwitz / Technology Learning of SMEs in Global Networks of Innovators
In: Proceedings of ISPIM Connects Global 2020: Celebrating the World of Innovation. Manchester2020
In: Proceedings of ISPIM Connects Global 2020: Celebrating the World of Innovation. Manchester2020
Article in proceedings > peer review
Maximilian von Zedtwitz; Severin Friedrich Bischof / Trading Up or Trading Down? : How Home Country Corruption Affects Cross-Border R&D Investments.
In: Proceedings of the Eightieth Annual Meeting of the Academy of Management. ed. /Guclu Atinc. Briarcliff Manor, NY : Academy of Management 2020, 1 p. (Academy of Management Proceedings)
In: Proceedings of the Eightieth Annual Meeting of the Academy of Management. ed. /Guclu Atinc. Briarcliff Manor, NY : Academy of Management 2020, 1 p. (Academy of Management Proceedings)
Conference abstract in proceedings > peer review
2019
Dan Prud'homme; Max von Zedtwitz / Managing “Forced” Technology Transfer in Emerging Markets : The Case of China.
In: Journal of International Management, Vol. 25, No. 3, 9.2019
In: Journal of International Management, Vol. 25, No. 3, 9.2019
Journal article > peer review
2018
Max von Zedtwitz; Li Gong; Martin Daffner / Foreign R&D in China at a Crossroads?
In: Research Technology Management, Vol. 61, No. 3, 2018, p. 27-28
In: Research Technology Management, Vol. 61, No. 3, 2018, p. 27-28
Comment/debate > peer review
Oliver Gassmann; Alexander Schuhmacher; Max von Zedtwitz; Gerrit Reepmeyer / Leading Pharmaceutical Innovation : How to Win the Life Science Race.
3.ed.Cham : Springer 2018, 179 p.
3.ed.Cham : Springer 2018, 179 p.
Book > peer review
Maximilian von Zedtwitz; Tadashi Ikeda; Li Gong; Richard Carpenter; Seppo Hämäläinen / Managing Foreign R&D in China : Managers of International R&D and Innovation in China Relate the Lessons They Have Learned - What Works and What dDesn’t.
In: Research Technology Management, Vol. 61, No. 3, 5.2018, p. 29-37
In: Research Technology Management, Vol. 61, No. 3, 5.2018, p. 29-37
Journal article > peer review
Céline Péréa; Max von Zedtwitz / Organic vs. Mechanistic Coordination in Distributed New Product Development (NPD) Teams
In: Journal of Engineering and Technology Management - JET-M, Vol. 49, 7.2018, p. 4-21
In: Journal of Engineering and Technology Management - JET-M, Vol. 49, 7.2018, p. 4-21
Journal article > peer review
Andy Yunlong Zhu; Max von Zedtwitz; Dimitris G. Assimakopoulos / Responsible Product Innovation : Putting Safety First.
Cham : Springer 2018, 150 p. (Innovation, Technology and Knowledge Management)
Cham : Springer 2018, 150 p. (Innovation, Technology and Knowledge Management)
Book > peer review
Dan Prud'Homme; Max Von Zedtwitz / The Changing Face of Innovation in China
In: MIT Sloan Management Review, Vol. 59, No. 4, 6.2018, p. 24-32
In: MIT Sloan Management Review, Vol. 59, No. 4, 6.2018, p. 24-32
Journal article > peer review
2018
Pia Hurmelinna-Laukkanen; Heidi Olander; Max Von Zedtwitz / The Nature and Dimensions of Knowledge Mobility for Competitive Advantage
In: Knowledge Management and Organizational Learning: Cross-Sectoral Insights into the Future of Competitive Advantage. . ed. /Elena-Mădălina Vătămănescu; Florina Magdalena Pînzaru. Cham : Springer 2018, p. 169-188 (Knowledge Management and Organizational Learning, Vol. 6)
In: Knowledge Management and Organizational Learning: Cross-Sectoral Insights into the Future of Competitive Advantage. . ed. /Elena-Mădălina Vătămănescu; Florina Magdalena Pînzaru. Cham : Springer 2018, p. 169-188 (Knowledge Management and Organizational Learning, Vol. 6)
Book chapter > peer review
Dan Prud'homme; Max von Zedtwitz; Joachim Jan Thraen; Martin Bader / “Forced Technology Transfer” Policies : Workings in China and Strategic Implications.
In: Technological Forecasting and Social Change, Vol. 134, 9.2018, p. 150-168
In: Technological Forecasting and Social Change, Vol. 134, 9.2018, p. 150-168
Journal article > peer review
2017
Marine Hadengue; Nathalie de Marcellis-Warin; Max von Zedtwitz; Thierry Warin / Avoiding the Pitfalls of Reverse Innovation : Lessons Learned from EssilorOne Company’s Experiences Suggest how the Specific Challenges of Reverse Innovation may be Anticipated and Overcome..
In: Research Technology Management, Vol. 60, No. 3, 2017, p. 40-47
In: Research Technology Management, Vol. 60, No. 3, 2017, p. 40-47
Journal article > peer review
Onil Bhattacharyya; Diane Wu; Kathryn Mossman; Leigh Hayden; Pavan Gill; Yu Ling Cheng; Abdallah Daar; Dilip Soman; Christina Synowiec; Andrea Taylor; Joseph Wong; Max Von Zedtwitz; Stanley Zlotkin; William Mitchell; Anita McGahan / Criteria to Assess Potential Reverse Innovations : Opportunities for Shared Learning between High- and Low-income Countries.
In: Globalization and Health, Vol. 13, No. 1, 25.1.2017
In: Globalization and Health, Vol. 13, No. 1, 25.1.2017
Journal article > peer review
Seongsoo Jang; Jinwon Kim; Max von Zedtwitz / The Importance of Spatial Agglomeration in Product Innovation : A Microgeography Perspective.
In: Journal of Business Research, Vol. 78, 9.2017, p. 143-154
In: Journal of Business Research, Vol. 78, 9.2017, p. 143-154
Journal article > peer review
2013
Wim Vanhaverbeke; Jingshu Du; Maximilian von Zedtwitz / Managing Open Innovation in Multinational Enterprises : Combining Open Innovation and R&D Globalization Literature.
In: Open Innovation Research, Management And Practice. ed. /Joe Tidd. : World Scientific 2013, p. 213-233 (Series on Technology Management, Vol. 23)
In: Open Innovation Research, Management And Practice. ed. /Joe Tidd. : World Scientific 2013, p. 213-233 (Series on Technology Management, Vol. 23)
Book chapter > peer review
More results... (total 26 results)
2021
Mette Præst Knudsen; Max von Zedtwitz / PDMA Announces their 2021 Product Development Global Best Practices Survey Results
2021
2021
Other contribution
Mette Præst Knudsen; Max von Zedtwitz / PDMA Best Practices 2020 : Leading Firms Use More AI and are More Successful at it.
2021
2021
Other contribution
Mette Præst Knudsen; Max von Zedtwitz; Gloria Barczak; Abbie Griffin / PDMA Best Practices Survey 2021 : Leading Firms Invest More in NPD During the Pandemic.
2021
2021
Other contribution
Academic Interests
- Frugal innovation
- Reverse innovation
- China innovation
- Global R&D management
Research Projects
Outside activities
- 2019 - ongoing: KTU Doctoral Committee, Teaching and PhD supervision - Kaunas University of Technology, Lithuania
- 2019 - 2021: 20% Part-time Full Professor - SDU University of Southern Denmark