Department of International Economics, Government and Business

von Zedtwitz
Professor with special responsibilities

Room: POR/24.A-3.72b
My research focuses on global innovation, specifically, how organizations overcome and leverage distance to innovate successfully. This research helps firms capitalize on their innovation potential, especially technology and R&D-related opportunities, in the context of changing global markets, emerging competitors, and disruptive technologies.
I am Managing Director of the Research Center for Global R&D and Innovation (GLORAD), a network I founded in 2003 to facilitate joint research for PhD students at Tsinghua and the University of St. Gallen. The network has since grown to include researchers in Silicon Valley, Brazil, and other institutions in Europe. I have visiting faculty appointments at KTU in Lithuania, USP in Sao Paulo, and SDU in Odense, Denmark. Previously, I was a professor of technology management at Tsinghua University in Beijing, Skoltech in Moscow, and IMD in Lausanne. I also was a vice president/associate partner with PRTM Management Consultants in Shanghai, and I ran (and later sold) a technology intelligence firm I founded in Hong Kong and Shanghai. I did my PhD at the University of St. Gallen after a MSc in Computer Science at ETH Zurich, and I was a postdoc at Harvard University.
At CBS, I look for students and companies wanting to expand their international innovation competencies, especially with regard to emerging markets such as China and India, and make them proficient in engaging global customers and competitors. I also look for students willing to explore how to leverage responsible innovation, frugal innovation, and reverse innovation, in order to contribute to social and ethical value creation.
Primary research areas
  • Global R&D and innovation, emerging market innovation
  • Operational strategies in MNCs
  • Corporate incubation and corporate venturing
  • Doing business in / with China
  • Responsible, frugal, and reverse innovation
  • Ethical and social value creation
Administrative tasks
EGB PhD Placement Officer
Member of the IBP Study Board
Curriculum Vitae
Social media
Link to this homepage
  • Global Strategy, Technology, and Innovation (BA-BINBO1144U)
  • Strategy Execution (DIP-DIBUO1003U)
  • Doing Business in China and Asia-Pacific (BA-BIBAV1011U)
  • I also teach courses on technology and innovation management, product development, entrepreneurship and incubation, and international management

I have some capacity to supervise graduate thesis work in my key research areas. I also supervise PhD students as either director or co-director.

Selected publications
  • Knudsen, M.P., von Zedtwitz, M., Griffin, A., Barczak, G. (2023) Best Practices in New Product Development and Innovation: Results from PDMA's 2021 Global Survey. Journal of Product Innovation Management, 40, 3, 257-275
  • Prud’homme, D.; von Zedtwitz, M. (2019). Managing Risks from “Forced” Technology Transfer in Emerging Markets. Journal of International Management 25, 3.
  • Prud’homme, D.; von Zedtwitz, M. (2018): The Changing Face of Innovation in China. MIT Sloan Management Review 59, 3, 24-32.
  • Jang, S.; Kim, J.W., von Zedtwitz, M. (2017): The importance of spatial agglomeration in product innovation:  A microgeography perspective. Journal of Business Research 78, 143-154.
  • Zhu, A.; von Zedtwitz, M.; Assimakopoulos, D.; Fernandes, K.J. (2016): The Impact of Organizational Culture on Concurrent Engineering, Design-for-Safety and Product Safety Performance. International Journal of Production Economics, 176, 69-81.
  • von Zedtwitz, M.; Corsi, S.; Soberg, P.; Frega, R. (2015): A Typology of Reverse Innovation. Journal of Product Innovation Management, 32, 1, 12-28. (Winner of the 2016 Thomas P. Hustad prize for best paper in JPIM.)
  • Keupp, M.; Friesike, S.; von Zedtwitz, M. (2012): How Do Foreign Firms Patent in Emerging Economies with Weak Appropriability Regimes? Archetypes and Motives. Research Policy, 41, 8, 1422-1439.
  • von Zedtwitz, M.; Gassmann, O. (2002): Market versus Technology Drive in R&D Internationalization: Four different patterns of managing research and development. Research Policy, 31, 4, 569-588.
  • Gassmann, O.; von Zedtwitz, M. (1999): New Concepts and Trends in International R&D Organization. Research Policy, 28, 231-250.
Publications sorted by:
Mette Præst Knudsen; Max von Zedtwitz; Abbie Griffin; Gloria Barczak / Best Practices in New Product Development and Innovation : Results from PDMA's 2021 Global Survey.
In: Journal of Product Innovation Management, Vol. 40, No. 3, 5.2023, p. 257-275
Journal article > peer review
Seongsoo Jang; Max von Zedtwitz / Opening Up Early or Late? : The Effect of Open Innovation Before and After Product Launch on New Product Market Performance.
In: Industrial Marketing Management, Vol. 112, 7.2023, p. 113-127
Journal article > peer review
Monika Petraite; Muhammad Mubarak Faraz; Rauleckas Rimantas; Max von Zedtwitz / The Role of International Networks in Upgrading National Innovation Systems
In: Technological Forecasting and Social Change, Vol. 184, 11.2022
Journal article > peer review
Chiara Andreoli; Max von Zedtwitz; Jolita Ceicyte / Beyond the Economic Value Creation of Enterprises : A Conceptualization of Ethical Value Creation.
Paper presented at 16th Vaasa Conference on International Business, 2021
Paper > peer review
Muhammad Mubarak Faraz; Monika Petraite; Max von Zedtwitz / Design of MSPs : Constellation of Competition, Collaboration, and Control in an Ecosystem. .
Paper presented at R&D Management Conference 2021, 2021
Paper > peer review
Mette Præst Knudsen; Max von Zedtwitz; Abbie Griffin; Gloria Barczak / Global Best Practices in New Product Development and Innovation.
Paper presented at The 28th Innovation and Product Development Management Conference. IPDMC 2021, 2021
Paper > peer review
Xiaohong Iris Quan; Max von Zedtwitz / Guest Editorial: Special Issue Based on Papers Submitted to All 2018 IEEE TEMS Conferences
In: IEEE Transactions on Engineering Management, Vol. 68, No. 6, 2021, 3 p., p. 1543-1545
Editorial > peer review
Max von Zedtwitz; Xiaohong Iris Quan / Internationalization of Chinese Research and Development
In: The Oxford Handbook of China Innovation. ed. /Xiaolan Fu; Bruce McKern; Jin Chen. New York : Oxford University Press 2021, p. 486-501
Book chapter > peer review
Kristina Kebure; Max von Zedtwitz / Open Innovation Capability Maturity Model : A Systematic Literature Review .
Paper presented at 22nd International CINet Conference, 2021
Paper > peer review
Peter Gammeltoft; Max von Zedtwitz / The Political Economy of China’s R&D Internationalization : Policy-led Innovation and Changes in China’s Growth Model.
In: Innovation from Emerging Markets: From Copycats to Leaders. . ed. /Fernanda Cahen; Lourdes Casanova; Anne Miroux. Cambridge : Cambridge University Press 2021, p. 185-221
Book chapter > peer review
More results... (total 26 results)
Academic Interests
  • Frugal innovation
  • Reverse innovation
  • China innovation
  • Global R&D management
Research Projects
Outside activities
  • 2019 - ongoing: KTU Doctoral Committee, Teaching and PhD supervision - Kaunas University of Technology, Lithuania
  • 2019 - 2021: 20% Part-time Full Professor - SDU University of Southern Denmark