Department of International Economics, Government and Business

von Zedtwitz
Professor with special responsibilities

Room: POR/24.A-3.72b
Max von Zedtwitz

My research focuses on global innovation, specifically, how organizations overcome and leverage distance to innovate successfully. This research helps firms capitalize on their innovation potential, especially technology and R&D-related opportunities, in the context of changing global markets, emerging competitors, and disruptive technologies.

I am Managing Director of the Research Center for Global R&D and Innovation (GLORAD), a network I founded in 2003 to facilitate joint research for PhD students at Tsinghua and the University of St. Gallen. The network has since grown to include researchers in Silicon Valley, Brazil, Russia, and Europe. I have visiting faculty appointments at KTU in Lithuania, USP in Sao Paulo, and SDU in Odense, Denmark. Previously, I was a professor of technology management at Tsinghua University in Beijing, Skoltech in Moscow, and IMD in Lausanne. I also was a vice president/associate partner with PRTM Management Consultants in Shanghai, and I ran (and later sold) a technology intelligence firm I founded in Hong Kong and Shanghai. After obtaining a PhD from the University of St. Gallen and a MSc in Computer Science from ETH Zurich, I was a postdoc at Harvard University.

At CBS, I look for students and companies wanting to expand their international innovation competencies, especially in regards to emerging markets such as China and India, and make them proficient in engaging global customers and competitors. I also look for students willing to explore how to leverage responsible innovation, frugal innovation, and reverse innovation, in order to contribute to social and ethical value creation.

Primary research areas
  • Global R&D and innovation, emerging market innovation
  • Operational strategies in MNCs
  • Corporate incubation and corporate venturing
  • Doing business in / with China
  • Responsible, frugal, and reverse innovation
  • Ethical and social value creation
Administrative tasks

Curriculum Vitae
Social media
Link to this homepage
  • Global Strategy, Technology, and Innovation (BA-BINBO1144U)
  • Strategy Execution (DIP-DIBUO1003U)
  • Doing Business in China and Asia-Pacific (BA-BIBAV1011U)
  • I also teach courses on technology and innovation management, product development, entrepreneurship and incubation, and international management

I have some capacity to supervise graduate thesis work in my key research areas. I also supervise PhD students as either director or co-director.

Other teaching activities

Selected publications
  • Prud’homme, D.; von Zedtwitz, M. (2019). Managing Risks from “Forced” Technology Transfer in Emerging Markets. Journal of International Management 25, 3.
  • Prud’homme, D.; von Zedtwitz, M. (2018): The Changing Face of Innovation in China. MIT Sloan Management Review 59, 3, 24-32.
  • Jang, S.; Kim, J.W., von Zedtwitz, M. (2017): The importance of spatial agglomeration in product innovation:  A microgeography perspective. Journal of Business Research 78, 143-154.
  • Zhu, A.; von Zedtwitz, M.; Assimakopoulos, D.; Fernandes, K.J. (2016): The Impact of Organizational Culture on Concurrent Engineering, Design-for-Safety and Product Safety Performance. International Journal of Production Economics, 176, 69-81.
  • von Zedtwitz, M.; Corsi, S.; Soberg, P.; Frega, R. (2015): A Typology of Reverse Innovation. Journal of Product Innovation Management, 32, 1, 12-28. (Winner of the 2016 Thomas P. Hustad prize for best paper in JPIM.)
  • Keupp, M.; Friesike, S.; von Zedtwitz, M. (2012): How Do Foreign Firms Patent in Emerging Economies with Weak Appropriability Regimes? Archetypes and Motives. Research Policy, 41, 8, 1422-1439.
  • von Zedtwitz, M.; Gassmann, O. (2002): Market versus Technology Drive in R&D Internationalization: Four different patterns of managing research and development. Research Policy, 31, 4, 569-588.
  • Gassmann, O.; von Zedtwitz, M. (1999): New Concepts and Trends in International R&D Organization. Research Policy, 28, 231-250.
Publications sorted by:
Peter Gammeltoft; Max von Zedtwitz / The Political Economy of China’s R&D Internationalization : Policy-led Innovation and Changes in China’s Growth Model.
In: Innovation from Emerging Markets: From Copycats to Leaders. . ed. /Fernanda Cahen; Lourdes Casanova; Anne Miroux. Cambridge : Cambridge University Press 2021, p. 185-221
Book chapter > peer review
Maximilian von Zedtwitz; Severin Friedrich Bischof / Trading Up or Trading Down? : How Home Country Corruption Affects Cross-Border R&D Investments.
In: Proceedings of the Eightieth Annual Meeting of the Academy of Management. ed. /Guclu Atinc. Briarcliff Manor, NY : Academy of Management 2020, 1 p. (Academy of Management Proceedings)
Conference abstract in proceedings > peer review
Academic Interests
  • Frugal innovation
  • Reverse innovation
  • China innovation
  • Global R&D management
Outside activities
  • 2019 - ongoing: KTU Doctoral Committee and PhD supervision - Kaunas University of Technology, Lithuania
  • 2019 - 2021: 20% Part-time Full Professor - SDU University of Southern Denmark