zjdigi

Department of Digitalization

Zeshan
Jaffari
External lecturer


E-mail: zj.digi@cbs.dk
Presentation

Experienced Product Management leader with over a decade of expertise in digitalization, product development, and Generative AI implementation. Currently helping to enable the Azure cloud platform at Novo Nordisk, driving innovative solutions that support groundbreaking medical research globally.

As an external lecturer at CBS, I bring practical industry insights to academia, focusing on innovation,Entrepreneurship, product management, digital transformation, and emerging technologies like Generative AI. With a strong academic background, including engagement in a Ph.D. program at CBS, I am dedicated to fostering interdisciplinary learning, interactive teaching, and case-based research.

My teaching and supervision strategies prepare students with critical frameworks and practical skills to thrive in dynamic industries, exemplified by several thesis students securing impactful roles shortly after graduation.

Primary research areas
  • Generative and Conversational AI
  • AI’s impact on Organization’s in different aspects i.e. New Business Models, Socio-Economic Impacts, Ethics etc.
  • Digital Transformation: Technology, Strategy and Implementation
  • Technology Innovation and Adoption
  • Entrepreneurship
  • Data science
  • Machine learning
  • Information systems
  • User Behavior in Digital Products and Services

Design Science Information Systems:

  • Design Science Research Projects
  • Agile Implementation methods
  • Social Business
  • Social Media Management
  • Social Media Analytics
Social media
Link to this homepage
www.cbs.dk/en/staff/zjdigi
Outside activities

Product Lead - Cloud Infrastrcuture - Novo Nordisk