Department of Business Humanities and Law

  • Governance, Culture & Learning Unit
Sine Nørholm
Associate professor


Sine Nørholm Just is a communications scholar working at the interdisciplinary nexus of the social sciences and the humanities. She studies rhetorical processes of meaning formation, focusing on issues of legitimacy, identity, and public opinion. Currently, Sine’s research centres upon two main areas: the rhetorical enactment of markets and the constitutionalisation of the EU. Furthermore, Sine maintains a broad interest in issues of political, intercultural and organisational communication. She also studies the possibilities and constraints that individuals encounter when engaging with organizations. Taking a poststructuralist perspective, she analyses and critiques theories and practices of diversity management.

Sine Nørholm Just is currently employed as a 20% associate professor at MPP associated with the AlterEcos project.

Primary research areas
  • Rhetoric
  • Public opinion formation
  • The EU
  • Market formation
  • Diversity and difference
Curriculum Vitae
Link to this homepage

Sine teaches a range of courses in communication, culture, organisational sociology, and qualitative methods at the BA and masters level.


She supervises BA- and masters' theses within the broad areas of communication, culture, the European Union, and diversity management.

Other teaching activities

Programme director of the BA in Intercultural Marketing Communication

Selected publications
  • Just, S. N. & Christiansen. T. J. (2012). Doing diversity: Text-audience agency and rhetorical alternatives. Communication Theory, 22(3), 319-337.
    Just, Sine Nørholm & Tanja Juul Christiansen (2012): Doing Diversity: Text-Audience
    Agency and Rhetorical Alternatives. In Communication Theory, vol. 22, no. 3, pp. 319-337.
  • Mouton, N., Just. S. N. & Gabrielsen, J. (2012). Creating Organizational Cultures: Reconceptualizing the relations between rhetorical strategies and material practices. Journal of Organizational Change Management, 25(2), 315-331.
  • Gulbrandsen, I. T. & Just, S. N. (2011). The Collaborative Paradigm – Towards a theory of online communication. Media, Culture & Society, 33(7), 1095-1108.
  • Just, S. N. (2011). ‘I wasn’t originally a banker, but…’ – Bridging individual experiences and organizational expectations in accounts of ‘alternative career paths’. Culture and Organization, 17(3), 213-229.
Publications sorted by:
Emil Husted; Sine Nørholm Just; Erik Mygind du Plessis; Sara Dahlman / The Communicative Constitution of Atomization : Online Prepper Communities and the Crisis of Collective Action.
In: Journal of Communication, Vol. 73, No. 4, 8.2023, p. 368-381
Journal article > peer review
Sine Nørholm Just; Erik Mygind du Plessis / #Wegotthis : Queer Parrhesia in the Register of Parodic Paranoia.
In: Culture and Organization, Vol. 28, No. 5, 9.2022, p. 412-428
Journal article > peer review
Sara Dahlman; Erik Mygind du Plessis; Emil Husted; Sine Nørholm Just / Alternativity as Freedom : Exploring Tactics of Emergence in Alternative Forms of Organizing.
In: Human Relations, Vol. 75, No. 10, 10.2022, p. 1961-1985
Journal article > peer review
Sara Louise Muhr; Lotte Holck; Sine Nørholm Just / Ambiguous Culture in Greenland Police : Proposing a Multi-dimensional Framework of Organizational Culture for Human Resource Management Theory and Practice.
In: Human Resource Management Journal, Vol. 32, No. 4, 11.2022, p. 826-843
Journal article > peer review
Jens E. Kjeldsen; Øyvind Ihlen; Sine N. Just; Anders Olof Larsson / Expert Ethos and the Strength of Networks : Negotiations of Credibility in Mediated Debate on COVID-19.
In: Health Promotion International, Vol. 37, No. 2, 4.2022
Journal article > peer review
Jannick Friis Christensen; Sine N. Just; Sara Louise Muhr / Hyphenated Voices : The Organization of Racialized Subjects in Contemporary Danish Public Debate.
In: Organization, Vol. 29, No. 6, 11.2022, p. 997-1017
Journal article > peer review
Erik Mygind du Plessis; Sine Nørholm Just / Justifying the Bored Self : On Projective, Domestic, and Civic Boredom in Danish Retail Banking.
In: Organization, Vol. 29, No. 5, 9.2022, p. 917-937
Journal article > peer review
Erik Mygind du Plessis; Sine Nørholm Just / Mindfulness - It’s Not What You Think : Toward Critical Reconciliation with Progressive Self-development Practices.
In: Organization, Vol. 29, No. 1, 1.2022, p. 209-221
Journal article > peer review
Bontu Guschke; Sine Nørholm Just; Sara Louise Muhr / Organizational Norms of Sexual Harassment and Gender Discrimination in Danish Academia : From Recognizing through Contesting to Queering Pervasive Rhetorical Legitimation Strategies.
In: Gender, Work & Organization, 9.11.2022
Journal article > peer review
Ib Tunby Gulbrandsen; Sine Nørholm Just; Julie Uldam / S(t)imulating Resistance : Corporate Responses to the Trump Presidency.
In: Organization, Vol. 29, No. 1, 1.2022, p. 106-128
Journal article > peer review
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