BSc in Business Administration and Service Management
BSc SEM combines business economics and service sector studies and gives you an in-depth understanding of how to market, sell and organise a service in national as well as international markets.
About BSc in Business Administration and Service Management
Why choose BSc SEM
Interest in service industries
Are you curious about how a wide range of service industries work – from tourism, retail and transport to tech? BSc SEM focuses on how services are developed, delivered and improved to create value for customers and companies.
A broad view on services in business
You want to explore how services are not just a separate part of business, but a key element in how companies compete, grow and position themselves in the market. Services are often what makes a difference in a customer’s experience – and in a company’s success.
Understand business from many angles
You are interested in working with services through the lens of business administration. That includes everything from customer satisfaction, quality and marketing to finance, accounting, strategy and management – all of which shape how services work in real life.
HEAR ABOUT THE PROGRAMME
Our student guidance counsellor gives you an insight into what BSc SEM is all about and what you will learn during the programme.
Services are everywhere
Think about your everyday life. You might listen to music or watch films online, use your mobile plan, take public transport, book a holiday, or visit a museum. All of these are services — and together they make up around 70% of Denmark’s economy.
Services as a competitive advantage
A service is something you buy without carrying home a physical product. It is an experience, a solution, or an extra layer of value. Take an electric bike: the bike itself is a product, but what makes the company stand out might be the service package — a mobile app to track routes, 24/7 support, free annual check-ups, or an extended warranty. Services like these do not just add value — they are often what makes the difference in a competitive market.
Turn services into strategy
On BSc SEM, you learn how businesses use services to create value and stand out in a competitive market. You explore how services work both on their own and as part of a broader customer experience.
From products to services
Companies compete just as much on service as on product quality. Good service – whether it is a part of a physical product or a stand-alone offering – is key to attracting and keeping customers. Sometimes, a great service can even matter more than the product itself. You will learn how businesses develop services that meet customer needs, deliver good costumer experiences and build loyalty. You explore how companies design, deliver and improve services – and how service can be a competitive advantage in any industry.
STUDENTS SHARE THEIR INSIGHTS
Simon, Sille and Sofie talk about their experiences with BSc SEM
Understanding business
To develop and improve services, you need more than a good idea – you need to understand the business as a whole. That is why you learn how companies make strategic decisions, so you know how to position a service offer to stand out from the competition. You gain marketing knowledge that helps you understand what customers actually value – and how to communicate it clearly.
You also learn how companies price their services in a way that is attractive to customers and sustainable for the business. And you gain insight into how organisations are structured, how they operate day to day, and how services are integrated into everything from logistics and operations to customer experience.
Build your toolbox
In addition, you build an analytical toolbox – learning both qualitative and quantitative methods to gather and work with data. These tools help you understand customer needs, test ideas, and make informed decisions about how to improve services.
Connecting the dots
You learn to connect the dots – between customer expectations, company goals, and the broader business environment. Because even the best service idea will not succeed unless it fits with the company’s strategy, is financially sustainable, and can be delivered efficiently. That is why a general understanding of business administration is important to creating services that truly add value – for both the customer and the company.
Come to Open Days
Visit us for Open Day and learn more about which programmes might be the right fit for you. You can also meet our students and talk to our staff.
We look forward to seeing you!
Structure
Economics and mathematics
You study how services create value in modern economies and why they are central to both private companies and public organisations. You work with economics at the firm level as well as at a national and international level, learning how markets and pricing shape economic decisions in the service sector.
Organisation and management
You explore how service organisations are structured and how teams and functions work together to deliver and manage services. You learn how management makes strategic decisions and how communication, coordination and teamwork contribute to effective service delivery and organisational performance.
Culture and society
You study how services influence everyday life, from transport to public institutions. You get a solid understanding of what people expect from services and how culture shapes their needs. You also learn how public regulations, cultural norms and societal values influence how organisations operate and make decisions.
Innovation and entrepreneurship
You learn how new services are designed, developed and improved based on customer needs. You work with testing and refining service ideas using data and feedback. The focus is on identifying opportunities and developing service solutions that create value for organisations and their users
Choose a specialisation within the service sector
Culture and Tourism
Tourism is one of the largest service sectors, and the creative industries are likewise a fast-growing international industry. There are many important intersections between the service sector and creative industries like the growing importance of cultural tourism where festivals, heritage, museums and concerts are important tourism magnets. The cultural sector is a special sector, where public subsidies are dominating, and the management of creative workers requires special skills and competences.Tourism businesses need sustainable practices and this specialisation focuses on tourism management to care for wellbeing, environments and cultures while still being innovative and competitive.
In this profile you will learn about the economics of these sectors, demand, management, socio-cultural dimensions, sustainability and entrepreneurship.
Managing Digital Services
Over 70 % of global value is created in the service industries. An increasing part of this value relates to digital services, directly or indirectly. The shift in the economy, both globally and locally, calls for a greater understanding of what it means to manage this, as it increases the intangible element inherent in many services. This ranges from purely digital services such as social media platforms, web-based services, online trade and financial services, online gaming and streaming services to the digital backbone of services such as transportation and production. The recent growth in AI will also be addressed by looking beyond the hype at the real potential it carries and the challenges it brings.
In this profile, you will learn about the logic and economics of digital services, demand, management, sustainability and entrepreneurship.
Service Innovation
Businesses today operate in increasingly competitive environments that favor change, novelty and social care as sources of value. You will be introduced to foundations of innovation theory, such as technology development, organisations, markets and consumers. It will provide you with skills necessary for exploring and experimenting with opportunities to use special characteristics of services become sources for innovation. Through a mix of theoretical and practical knowledge, you will be able to recognise, discuss and reflect on the management and practice of innovation of services.
In this profile, you will learn about the economics and practice of innovation from a service industry perspective emphasizing sustainability and entrepreneurship.
Programme overview
Choose a specialisation (Panel content)
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