Sustainability as a Service Offering

The strategic initiative aims to explore the notion of “sustainability as a service offering – Denmark as a leader in sustainability solutions in business models”.

Sustainability as a Service offering

This strategic initiative aims to develop practical tools and frameworks that enable companies to compete for sustainability as a service offering. The initiative investigate how industrial firms can strengthen their competitiveness with sustainability as an integrated element in service offerings.

About the Initiative

Understanding the multifaceted, integrated nature of products, services, and data has become essential for competitiveness. Leveraging capabilities and insights into P+S+D integration enables firms to configure value systems and resources that skillfully combine and integrate products, services, and data.

In a world where service is the norm these capabilities present opportunities to embrace new competitive priorities. In particular, firms are embracing sustainability as a service differentiator in response to the UN Compact Goals and the ESG agenda, and in recognition of their societal responsibilities. Similarly, there is an increasing interest in subscription- and outcome based business models as alternative payment options. “Sustainability as a Service Offering” present major growth opportunities for Danish firms. The strategic initiative is based on a desire to understand how “Sustainability as a Service Offering” can successfully be leveraged as a competitive response in a changing world, which raises important questions for managers and researchers. 



To be confirmed.

Practitioner Guide

The Sustainability as a Service Offering practitioner guide stems from research undertaken by Copenhagen Business School (CBS) as part of a three-year research project on “Product+Service+Data Integration” – in short, P+S+D Integration.

The project is part of a larger initiative, Servitize.DK, which aims to enhance Danish firms’ abilities to successfully compete by providing service offerings. The project is financially supported by Industriens Fond.

PDF icon sustainability_as_a_service_offering_guide_report_2022.pdf

Involvement in the Initiative

Research Faculty involved in the Project are: 


The page was last edited by: Department of Operations Management // 07/11/2023