Sustainability as a Service Offering

Understanding the multifaceted, integrated nature of products, services, and data has become essential for competitiveness. Leveraging capabilities and insights into P+S+D integration enables firms to configure value systems and resources that skillfully combine and integrate products, services, and data.

In a world where service is the norm these capabilities present opportunities to embrace new competitive priorities. In particular, firms are embracing sustainability as a service differentiator in response to the UN Compact Goals and the ESG agenda, and in recognition of their societal responsibilities. Similarly, there is an increasing interest in subscription- and outcome based business models as alternative payment options. “Sustainability as a Service Offering” present major growth opportunities for Danish firms. The strategic initiative is based on a desire to understand how “Sustainability as a Service Offering” can successfully be leveraged as a competitive response in a changing world, which raises important questions for managers and researchers.