Department of Operations Management

Assistant professor

Room: SOL/B4.19
E-mail: mjo.om@cbs.dk

Marin is an Assistant Professor at the Department of Operations Management at Copenhagen Business School. Marin holds a B.Sc. in Information Systems and Technology (University of Belgrade) and a M.Sc. in Management Engineering (Politecnico di Milano). He holds a Ph.D. in Industrial Economics and Management from the KTH Royal Institute of Technology and a Ph.D. Cum Laude in Industrial Management from the Universidad Politécnica de Madrid. His main research revolves around the servitization and digitalization of manufacturing, platform-based digital ecosystem and open business models. He was a visiting Ph.D. at the ESADE Business School and a visiting researcher at the University of Cambridge, Institute for Manufacturing.

Primary research areas
  • Platforms and digital ecosystems
  • Servitization and digitalization
  • Outcome-based contracts
  • Value creation and value capture in open business models
Link to this homepage
  • Supply Chain Operations and Strategy, Master level
  • Managing International Operations, Master level
  • Operations and Logistics Management, Bachelor level
  • Global Supply Chain Management, Bachelor level
  • Operations Management - Driving Competitiveness through Operational Effectiveness, Bachelor level
  • Master Thesis Projects
  • Bachelor Thesis Projects
  • Supply Chain Management Business Projects
Selected publications
  • D Sjödin, V Parida, M Jovanovic, I Visnjic. 2020. Value creation and value capture alignment in business model innovation: A process view on outcome-based business models. Journal of Product Innovation Management, forthcoming
  • M Jovanovic, JZ Raja, I Visnjic, F Wiengarten. 2019. Paths to service capability development for servitization: Examining an internal service ecosystem. Journal of Business Research, forthcoming.
  • I Visnjic, A Neely, M Jovanovic. 2018. The path to outcome delivery: Interplay of service market strategy and open business models. Technovation 72, 46-59.
  • I Visnjic, M Jovanovic, A Neely, M Engwall. 2017. What brings the value to outcome-based contract providers? Value drivers in outcome business models. International Journal of Production Economics 192, 169-181.
Publications sorted by:
Vinit Parida; Marin Jovanovic / Servitization in Global Markets : Role Alignment in Global Service Networks for Advanced Service Provision .
In: R & D Management, Vol. 52, No. 3, 6.2022, p. 577-592
Journal article > peer review
Marin Jovanovic; David Sjödin; Vinit Parida / Co-evolution of Platform Architecture, Platform Services, and Platform Governance : Expanding the Platform Value of Industrial Digital Platforms.
In: Technovation, 10.1.2021
Journal article > peer review
Juliana Hsuan; Marin Jovanovic; Diego Honorato Clemente / Exploring Digital Servitization Trajectories within Product–service–software Space
In: International Journal of Operations and Production Management, Vol. 41, No. 5, 2021, p. 598-621
Journal article > peer review
Ivanka Visnjic; Marin Jovanovic; Sebastian Raisch / Managing the Transition to a Dual Business Model : Tradeoff, Paradox, and Routinized Practices.
In: Organization Science, 4.11.2021
Journal article > peer review
Stefan Markovic; Marin Jovanovic; Mehdi Bagherzadeh; Cristina Sancha; Marija Sarafinovska; Yuqian Qiu / Priorities When Selecting Business Partners for Service Innovation : The Contingency Role of Product Innovation.
In: Industrial Marketing Management, Vol. 88, 7.2020, p. 378-388
Journal article > peer review
David Sjödin; Vinit Parida; Marin Jovanovic; Ivanka Visnjic / Value Creation and Value Capture Alignment in Business Model Innovation : A Process View on Outcome-based Business Models.
In: Journal of Product Innovation Management, Vol. 37, No. 2, 3.2020, p. 158-183
Journal article > peer review
Marin Jovanovic; Jawwad Raja; Ivanka Visnjic; Frank Wiengarten / Paths to Service Capability Development for Servitization : Examining an Internal Service Ecosystem.
In: Journal of Business Research, Vol. 104, 11.2019, p. 472-485
Journal article > peer review
Marin Jovanovic; Vinit Parida; David R. Sjödin / The Evolution of Digital Platforms : Exploring the Interplay between Digital Generativity and Solution Value Space.
In: Book of Abstracts: 8th International Conference on Business Servitization. . ed. /Lorea Narvaiza; Marco Opazo; Tontxu Campos; Ferran Vendrell-Herrero. Barcelona : OmniaScience 2019, 1 p., p. 195
Conference abstract in proceedings > peer review
David Sjödin; Vinit Parida; Marin Jovanovic; Ivanka Visnjic / Value Creation and Value Capture Alignment in the Shift to Open Business Models
In: Academy of Management Proceedings 2019. ed. /Guclu Atinc. Briarcliff Manor, NY : Academy of Management 2019, 1 p. (Academy of Management Proceedings)
Conference abstract in proceedings > peer review
Marin Jovanovic; Ivanka Visnjic; Frank Wiengarten / Sequence and Dynamics of Service Capability Configurations in Product Firms
In: Proceedings of the Seventy-eighth Annual Meeting of the Academy of Management. ed. /Guclu Atinc. Briar Cliff Manor, NY : Academy of Management 2018, 1 p. (Academy of Management Proceedings)
Conference abstract in proceedings > peer review
More results... (total 13 results)
Outside activities
  • Visiting Scholar, Luleå University of Technology