Department of Operations Management

Associate professor

Room: SOL/B4.19
E-mail: mjo.om@cbs.dk

Dr. Marin Jovanovic is an associate professor at the department of operations management at Copenhagen Business School and a visiting scholar at Luleå University of Technology. He received a Ph.D. degree in industrial economics and management from the KTH Royal Institute of Technology and a Ph.D. degree (cum laude) in industrial management from the Universidad Politécnica de Madrid. His research has been published in academic journals, such as Organization Science, Journal of Product Innovation Management, R&D Management, International Journal of Operations & Production Management, Technovation, International Journal of Production Economics, Journal of Business Research, and Industrial Marketing Management. His research interests include the digital transformation of manufacturing, maritime, and healthcare sectors, platform ecosystems in the business-to-business context, and artificial intelligence. Marin has held positions at the ESADE Business School and the University of Cambridge.

Primary research areas
  • Industrial digital platforms and platform ecosystems
  • DeepTech and Digital Business Model Innovation
  • Corporate ecosystems
  • AI in healthcare
Social media
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  • Supply Chain Operations and Strategy, Master level
  • Managing International Operations, Master level
  • Business Development, Master level
  • Business Analytics, Master level (forthcoming)
  • Operations and Logistics Planning, HD
  • Global Supply Chain Strategy, HD
  • Operations Management - Driving Competitiveness through Operational Effectiveness, Bachelor level
  • Operations and Logistics Management, Bachelor level
  • Master Thesis Projects
  • Bachelor Thesis Projects
  • Supply Chain Management Business Projects
Selected publications
  • Visnjic, I., Jovanovic, M., & Raisch, S. (2021). Managing the Transition to a Dual Business Model: Tradeoff, Paradox, and Routinized Practices. Organization Science. doi: https://doi.org/10.1287/orsc.2021.1519
  • Hsuan, J., Jovanovic, M., & Clemente, D. H. (2021). Exploring digital servitization trajectories within product–service–software space. International Journal of Operations & Production Management. doi: https://doi.org/10.1108/IJOPM-08-2020-0525
  • Jovanovic, M., Sjödin, D., & Parida, V. (2021). Co-evolution of platform architecture, platform services, and platform governance: Expanding the platform value of industrial digital platforms. Technovation, 102218. doi: https://doi.org/10.1016/j.technovation.2020.102218
  • Sjödin, D., Parida, V., Jovanovic, M., & Visnjic, I. (2020). Value creation and value capture alignment in business model innovation: A process view on outcome‐based business models. Journal of Product Innovation Management, 37(2), 158-183. (2020 JPIM Thomas P. Hustad Best Paper Award) doi: https://doi.org/10.1111/jpim.12516.
Publications sorted by:
Linus Thomson; David Sjödin; Vinit Parida; Marin Jovanovic / Conceptualizing Business Model Piloting : An Experiential Learning Process for Autonomous Solutions.
In: Technovation, Vol. 126, 8.2023
Journal article > peer review
Paavo Ritala; Marin Jovanovic / Platformizers, Orchestrators, and Guardians : Three Types of B2B Platform Business Models.
2023, 23 p.
Working paper > peer review
Marin Jovanovic; David Sjödin; Vinit Parida / Co-evolution of Platform Architecture, Platform Services, and Platform Governance : Expanding the Platform Value of Industrial Digital Platforms.
In: Technovation, Vol. 118, 12.2022
Journal article > peer review
Stefan Raff; Marin Jovanovic / Commercializing Deep Tech : How to Navigate the Technology-first Approach When Markets are Unknown.
In: ICIS 2022 TREOs. ed. /Raffaele Ciriello; Bjarne Rerup Schlichter; Nargess Tahmasb. Atlanta, GA : Association for Information Systems (AIS) 2022, 2 p.
Conference abstract in proceedings > peer review
Marin Jovanovic; Nikola Kostic; Ina M. Sebastian; Tomaz Sedej / Managing a Blockchain-based Platform Ecosystem for Industry-wide Adoption : The Case of TradeLens.
In: Technological Forecasting and Social Change, Vol. 184, 11.2022
Journal article > peer review
Ivanka Visnjic; Marin Jovanovic; Sebastian Raisch / Managing the Transition to a Dual Business Model : Tradeoff, Paradox, and Routinized Practices.
In: Organization Science, Vol. 33, No. 5, 9.2022, p. 1964-1989
Journal article > peer review
Vinit Parida; Marin Jovanovic / Servitization in Global Markets : Role Alignment in Global Service Networks for Advanced Service Provision .
In: R & D Management, Vol. 52, No. 3, 6.2022, p. 577-592
Journal article > peer review
Marin Jovanovic / Unpacking Challenges of Managing a Blockchain-based Platform Ecosystem for Industry-wide Adoption
In: Effektivitet, Vol. 2022, No. 3, 12.2022, p. 13-15
Journal article > peer review
Juliana Hsuan; Marin Jovanovic; Diego Honorato Clemente / Exploring Digital Servitization Trajectories within Product–service–software Space
In: International Journal of Operations and Production Management, Vol. 41, No. 5, 2021, p. 598-621
Journal article > peer review
Stefan Markovic; Marin Jovanovic; Mehdi Bagherzadeh; Cristina Sancha; Marija Sarafinovska; Yuqian Qiu / Priorities When Selecting Business Partners for Service Innovation : The Contingency Role of Product Innovation.
In: Industrial Marketing Management, Vol. 88, 7.2020, p. 378-388
Journal article > peer review
More results... (total 18 results)
Research Projects
Outside activities
  • Visiting Scholar, Luleå University of Technology