Department of Operations Management

Associate professor

Room: SOL/B4.19
E-mail: mjo.om@cbs.dk

Dr. Marin Jovanovic is an associate professor at the department of operations management at Copenhagen Business School and a visiting scholar at Luleå University of Technology. He received a Ph.D. degree in industrial economics and management from the KTH Royal Institute of Technology and a Ph.D. degree (cum laude) in industrial management from the Universidad Politécnica de Madrid. His research has been published in academic journals, such as Organization Science, Journal of Product Innovation Management, R&D Management, International Journal of Operations & Production Management, Technovation, International Journal of Production Economics, Journal of Business Research, and Industrial Marketing Management. His research interests include the digital transformation of manufacturing, maritime, and healthcare sectors, platform ecosystems in the business-to-business context, and artificial intelligence. Marin has held positions at the ESADE Business School and the University of Cambridge.

Primary research areas
  • Industrial digital platforms and platform ecosystems
  • DeepTech and Digital Business Model Innovation
  • Corporate ecosystems
  • AI in healthcare
Social media
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  • Supply Chain Operations and Strategy, Master level
  • Managing International Operations, Master level
  • Business Development, Master level
  • Business Analytics, Master level (forthcoming)
  • Operations and Logistics Planning, HD
  • Global Supply Chain Strategy, HD
  • Operations Management - Driving Competitiveness through Operational Effectiveness, Bachelor level
  • Operations and Logistics Management, Bachelor level
  • Master Thesis Projects
  • Bachelor Thesis Projects
  • Supply Chain Management Business Projects
Selected publications
  • Visnjic, I., Jovanovic, M., & Raisch, S. (2021). Managing the Transition to a Dual Business Model: Tradeoff, Paradox, and Routinized Practices. Organization Science. doi: https://doi.org/10.1287/orsc.2021.1519
  • Hsuan, J., Jovanovic, M., & Clemente, D. H. (2021). Exploring digital servitization trajectories within product–service–software space. International Journal of Operations & Production Management. doi: https://doi.org/10.1108/IJOPM-08-2020-0525
  • Jovanovic, M., Sjödin, D., & Parida, V. (2021). Co-evolution of platform architecture, platform services, and platform governance: Expanding the platform value of industrial digital platforms. Technovation, 102218. doi: https://doi.org/10.1016/j.technovation.2020.102218
  • Sjödin, D., Parida, V., Jovanovic, M., & Visnjic, I. (2020). Value creation and value capture alignment in business model innovation: A process view on outcome‐based business models. Journal of Product Innovation Management, 37(2), 158-183. (2020 JPIM Thomas P. Hustad Best Paper Award) doi: https://doi.org/10.1111/jpim.12516.
Publications sorted by:
Lei Shen; Qingyue Shi; Vinit Parida; Marin Jovanovic / Ecosystem Orchestration Practices for Industrial Firms : A Qualitative Meta-analysis, Framework Development and Research Agenda.
In: Journal of Business Research, Vol. 173, 2.2024
Journal article > peer review
Linus Thomson; David Sjödin; Vinit Parida; Marin Jovanovic / Conceptualizing Business Model Piloting : An Experiential Learning Process for Autonomous Solutions.
In: Technovation, Vol. 126, 8.2023
Journal article > peer review
Marco Balzano; Andrea Ciacci; Giacomo Marzi; Marin Jovanovic; Bozidar Vlacic; Marina Dabic / Disentangling the Digital Strategy Landscape : An Integrative Literature Review on Digital Business Models.
In: Proceedings of the Eighty-third Annual Meeting of the Academy of Management. ed. /Sonia Taneja. Briarcliff Manor, NY : Academy of Management 2023, 1 p., p. 1974 (Academy of Management Annual Meeting Proceedings)
Conference abstract in proceedings > peer review
Paavo Ritala; Marin Jovanovic / Platformizers, Orchestrators, and Guardians : Three Types of B2B Platform Business Models.
2023, 23 p.
Working paper > peer review
Marin Jovanovic; Oscar F. Bustinza; Philip Davies; Glenn Parry / The Interplay of Product Modularity, Service Types, and Servitization Depth on Firm Performance : A Moderated Mediation Model.
In: Production Planning & Control, 27.11.2023
Journal article > peer review
Philip Davies; Oscar F. Bustinza; Glenn Parry; Marin Jovanovic / Unpacking the Relationship between Digital Capabilities, Services Capabilities, and Firm Financial Performance : A Moderated Mediation Model.
In: Industrial Marketing Management, Vol. 115, 11.2023, p. 1-10
Journal article > peer review
Marin Jovanovic; David Sjödin; Vinit Parida / Co-evolution of Platform Architecture, Platform Services, and Platform Governance : Expanding the Platform Value of Industrial Digital Platforms.
In: Technovation, Vol. 118, 12.2022
Journal article > peer review
Stefan Raff; Marin Jovanovic / Commercializing Deep Tech : How to Navigate the Technology-first Approach When Markets are Unknown.
In: ICIS 2022 TREOs. ed. /Raffaele Ciriello; Bjarne Rerup Schlichter; Nargess Tahmasb. Atlanta, GA : Association for Information Systems (AIS) 2022, 2 p.
Conference abstract in proceedings > peer review
Marin Jovanovic; Nikola Kostic; Ina M. Sebastian; Tomaz Sedej / Managing a Blockchain-based Platform Ecosystem for Industry-wide Adoption : The Case of TradeLens.
In: Technological Forecasting and Social Change, Vol. 184, 11.2022
Journal article > peer review
Ivanka Visnjic; Marin Jovanovic; Sebastian Raisch / Managing the Transition to a Dual Business Model : Tradeoff, Paradox, and Routinized Practices.
In: Organization Science, Vol. 33, No. 5, 9.2022, p. 1964-1989
Journal article > peer review
More results... (total 22 results)
Research Projects
Outside activities
  • Visiting Scholar, Luleå University of Technology