Department of Operations Management


Room: SOL/B5.27
E-mail: jh.om@cbs.dk

Juliana obtained her Ph.D. degree in Operations Management from Copenhagen Business School (CBS) and Licentiate of Science degree in Logistics from Helsinki School of Economics, Finland. She was an automotive design engineer as well as an executive trainee (with Motorola in U.S.A.) before joining the academia. Juliana has deep understanding of several cultures (such as American, South American, Asian, and European). She is fluent in the following languages:  English, Portuguese, Spanish, Chinese, and Danish (conversational). She is also in the board of various academic associations. She has written two books and her research has been published in reputable international journals.

Primary research areas
  •  Operations Management
  • Modularization and Platform Strategies
  • New Product Development and Innovation Management
  • (Reverse) Supply Chain Management
  • Portfolio Management of R&D Projects
  • Servitization 
Link to this homepage
  • Managing International Operations
  • Supply Chain Operations and Strategy
  • SCM Business Project
  • Operations and Process Management
  • Master thesis projects
  • Ph.D. projects
Other teaching activities
  • Concentration Coordinator, MSc Supply Chain Management
Selected publications
  • Avlonitis, V. and Hsuan, J. (2017) “Exploring modularity in services: Cases from tourism,” International Journal of Operations & Production Management, 37(6), 771-790.
  • Ulku, M.A. and Hsuan, J. (2017) “Towards sustainable production and consumption: Competitive pricing of modular products for green consumers,” Journal of Cleaner Production, 142, 4230-4242.
  • Gobbi, C. and Hsuan, J. (2015) “Collaborative purchasing of complex technologies in healthcare system: Implications for alignment strategies,” International Journal of Operations & Production Management, 35(3), 430-455.
  • Hsuan, J. Skjøtt-Larsen, T., Kinra, A. and Kotzab, H. (2015) Managing the Global Supply Chain. 4th Edition, Copenhagen Business School Press.
  • Paton, S., Clegg, B., Hsuan, J. and Pilkington, A. (2011) Operations Management. 1st Edition, McGraw-Hill.
  • Voss, C. and Hsuan, J. (2009) “Service architecture and modularity,” Decision Sciences, 40(3), 541-569.
  • Halldorsson A., Kotzab, H., Mikkola, J.H. and Skjøtt-Larsen, T. (2007) “Complementary theories to Supply Chain Management,” Supply Chain Management: An International Journal, 12(4), 284-296.
  • Mikkola, J.H. (2006) “Capturing the degree of modularity embedded in product architectures,” Journal of Product Innovation Management, 23, 128-146.
  • Mikkola, J.H. (2003) “Modularity, component outsourcing, and inter-firm learning,” R&D Management, 33(4), 439-454.
  • Mikkola, J.H. and Gassmann, O. (2003) “Managing modularity of product architectures: Towards an integrated theory,” IEEE Transactions on Engineering Management, 50(2), 204-218.
  • Mikkola, J.H. (2001) “Portfolio management of R&D projects Implications for innovation management,” Technovation, 21(7), 423-435.


Publications sorted by:
Juliana Hsuan; Marin Jovanovic; Diego Honorato Clemente / Exploring Digital Servitization Trajectories within Product–service–software Space
In: International Journal of Operations and Production Management, Vol. 41, No. 5, 2021, p. 598-621
Journal article > peer review
Juliana Hsuan / Product + Service + Digital Systems Integration : Configuring Offerings for Business Model Innovation.
Frederiksberg : Copenhagen Business School, CBS 2021, 18 p.
Diego Honorato Clemente; Juliana Hsuan; Marly Monteiro de Carvalho / Business Model Innovation and Modularity : Overview of the Literature.
In: Operations Management for Social Good: 2018 POMS International Conference in Rio. . ed. /Adriana Leiras; Carlos Alberto González-Calderón; Irineu de Brito Junior; Sebastián Villa; Hugo Tsugunobu Yoshida Yoshizaki. Cham : Springer 2020, p. 789-797 (Springer Proceedings in Business and Economics)
Article in proceedings > peer review
Juliana Hsuan; Cristiana Parisi / Mapping the Supply Chain of Ship Recycling
In: Marine Policy, Vol. 118, 8.2020
Journal article > peer review
Magnus Persson; Juliana Hsuan / Servitization and Modularization as Enabler for Sustainability
In: Proceedings of the 21st CINet Conference 2020Enschede : Continuous Innovation Network 2020, p. 781-785
Article in proceedings > peer review
Diego Honorato Clemente; Juliana Hsuan; Marly Monteiro de Carvalho / Business Model and Modularity : A Systematic Literature Review.
Paper presented at The 26th International Annual EurOMA Conference 2019, 2019
Moren Lévesque; Young Rok Choi; Juliana Hsuan / Growth Through Franchises in Knowledge-Intensive Industries : Interplay of Routine Program and Expansion Mode.
In: IEEE Transactions on Engineering Management, Vol. 66, No. 4, 11.2019, p. 496-513
Journal article > peer review
Juliana Hsuan; Günter Prockl / Measuring the Individuality of Resources Embedded in 3PL Services
Abstract from POMS International Conference 2019, 2019
Conference abstract for conference > peer review
Daniel A. da Silva; Carla S. ten Caten; Rodrigo P. dos Santos; Flavio S. Fogliatto; Juliana Hsuan / Predicting the Occurrence of Surgical Site Infections Using Text Mining and Machine Learning
In: PLoS ONE, Vol. 14, No. 12, 13.12.2019
Journal article > peer review
Eric Bentzen; Juliana Hsuan / Pricing Services Using Transaction Data
Abstract from 2019 INFORMS Annual Meeting, 2019
Conference abstract for conference
More results... (total 144 results)
Research Projects
Outside activities
  • Guest Professor, Chalmers University of Technology, Department of Technology Management and Economics