Department of Operations Management

Professor with special responsibilities

Room: SOL/B5.27
E-mail: jh.om@cbs.dk

Juliana obtained her Ph.D. degree in Operations Management from Copenhagen Business School (CBS) and Licentiate of Science degree in Logistics from Helsinki School of Economics, Finland. She was an automotive design engineer as well as an executive trainee (with Motorola in U.S.A.) before joining the academia. Juliana has deep understanding of several cultures (such as American, South American, Asian, and European). She is fluent in the following languages:  English, Portuguese, Spanish, Chinese, and Danish (conversational). She is also in the board of various academic associations. She has written two books and her research has been published in reputable international journals.

Primary research areas
  •  Operations Management
  • Modularization and Platform Strategies
  • New Product Development and Innovation Management
  • (Reverse) Supply Chain Management
  • Portfolio Management of R&D Projects
  • Servitization 
Link to this homepage
  • Managing International Operations
  • Supply Chain Operations and Strategy
  • SCM Business Project
  • Operations and Process Management
  • Master thesis projects
  • Ph.D. projects
Other teaching activities
  • Concentration Coordinator, MSc Supply Chain Management
Selected publications
  • Avlonitis, V. and Hsuan, J. (2017) “Exploring modularity in services: Cases from tourism,” International Journal of Operations & Production Management, 37(6), 771-790.
  • Ulku, M.A. and Hsuan, J. (2017) “Towards sustainable production and consumption: Competitive pricing of modular products for green consumers,” Journal of Cleaner Production, 142, 4230-4242.
  • Gobbi, C. and Hsuan, J. (2015) “Collaborative purchasing of complex technologies in healthcare system: Implications for alignment strategies,” International Journal of Operations & Production Management, 35(3), 430-455.
  • Hsuan, J. Skjøtt-Larsen, T., Kinra, A. and Kotzab, H. (2015) Managing the Global Supply Chain. 4th Edition, Copenhagen Business School Press.
  • Paton, S., Clegg, B., Hsuan, J. and Pilkington, A. (2011) Operations Management. 1st Edition, McGraw-Hill.
  • Voss, C. and Hsuan, J. (2009) “Service architecture and modularity,” Decision Sciences, 40(3), 541-569.
  • Halldorsson A., Kotzab, H., Mikkola, J.H. and Skjøtt-Larsen, T. (2007) “Complementary theories to Supply Chain Management,” Supply Chain Management: An International Journal, 12(4), 284-296.
  • Mikkola, J.H. (2006) “Capturing the degree of modularity embedded in product architectures,” Journal of Product Innovation Management, 23, 128-146.
  • Mikkola, J.H. (2003) “Modularity, component outsourcing, and inter-firm learning,” R&D Management, 33(4), 439-454.
  • Mikkola, J.H. and Gassmann, O. (2003) “Managing modularity of product architectures: Towards an integrated theory,” IEEE Transactions on Engineering Management, 50(2), 204-218.
  • Mikkola, J.H. (2001) “Portfolio management of R&D projects Implications for innovation management,” Technovation, 21(7), 423-435.


Publications sorted by:
Diego Honorato Clemente; Juliana Hsuan; Marly Monteiro de Carvalho / Business Model Innovation and Modularity : Overview of the Literature.
In: Operations Management for Social Good: 2018 POMS International Conference in Rio. . ed. /Adriana Leiras; Carlos Alberto González-Calderón; Irineu de Brito Junior; Sebastián Villa; Hugo Tsugunobu Yoshida Yoshizaki. Cham : Springer 2020, p. 789-797 (Springer Proceedings in Business and Economics)
Article in proceedings > peer review
Moren Lévesque; Young Rok Choi; Juliana Hsuan / Growth Through Franchises in Knowledge-Intensive Industries : Interplay of Routine Program and Expansion Mode.
In: IEEE Transactions on Engineering Management, Vol. 66, No. 4, 11.2019, p. 496-513
Journal article > peer review
Diego Honorato Clemente; Juliana Hsuan; Marly Monteiro de Carvalho / The Intersection between Business Model and Modularity : An Overview of the Literature.
In: Brazilian Journal of Operations & Production Management, Vol. 16, No. 3, 9.2019, p. 387-397
Journal article > peer review
Cristiana Parisi; Juliana Hsuan / Creating Markets for Sustainable Practices in the Maritime Sector
Paper presented at The 41st Annual Congress of the European Accounting Association 2018, 2018
Paper > peer review
Viktor Avlonitis; Juliana Hsuan / Exploring the Logic of Modularity in the Context of Digital Technologies
Paper presented at Academy of Management Specialized Conference on Big Data and Managing in a Digital Economy, 2018
Paper > peer review
Eija-Liisa Heikka; Thomas Frandsen; Juliana Hsuan / Matching Value Propositions with Varied Customer Needs : The Role of Service Modularity.
In: Knowledge and Process Management, Vol. 25, No. 1, 2018, p. 64-73
Journal article > peer review
Eric Bentzen; Juliana Hsuan / Pricing and Service Bundling at a Smartphone Provider
In: Proceedings of INFORMS Annual Meeting 20182018
Article in proceedings
Juliana Hsuan; Cristiana Parisi / Reverse Supply Chain of Ship Recycling : Marketization and Operationalization.
In: Proceedings of the 25th EUROMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics. . ed. /Róbert Hohol; Gergely Szakáts; Gabriella Bánfalvi. Brussel : EUROMA, European Operations Management Association 2018
Article in proceedings > peer review
Allan Pilkington; Jawwad Raja; Juliana Hsuan / Servitization and the Wider Services Communities : A Bibliometric Study.
In: Proceedings of the IEEE International Conference on Industrial Engineering and Engineering Management. ed. /Anil K. Varma. Los Alamos, CA : IEEE 2018, p. 1154-1158 (IEEE International Conference on Industrial Engineering and Engineering Management)
Article in proceedings > peer review
Juliana Hsuan; Thomas Frandsen; Jawwad Raja / Survey of the Danish Servitization Landscape : Service Performance and Service Strategies.
Frederiksberg : Copenhagen Business School, CBS 2018, 19 p.
More results... (total 132 results)
Research Projects
Outside activities
  • Guest Professor, Chalmers University of Technology, Department of Technology Management and Economics