Department of Operations Management


Room: SOL/B5.27
E-mail: jh.om@cbs.dk

Juliana obtained her Ph.D. degree in Operations Management from Copenhagen Business School (CBS) and Licentiate of Science degree in Logistics from Helsinki School of Economics, Finland. She was an automotive design engineer as well as an executive trainee (with Motorola in U.S.A.) before joining the academia. Juliana has deep understanding of several cultures (such as American, South American, Asian, and European). She is fluent in the following languages:  English, Portuguese, Spanish, Chinese, and Danish (conversational). She is also in the board of various academic associations. She has written two books and her research has been published in reputable international journals.

Primary research areas
  •  Operations Management
  • Modularization and Platform Strategies
  • New Product Development and Innovation Management
  • (Reverse) Supply Chain Management
  • Portfolio Management of R&D Projects
  • Servitization 
Link to this homepage
  • Managing International Operations
  • Supply Chain Operations and Strategy
  • SCM Business Project
  • Operations and Process Management
  • Master thesis projects
  • Ph.D. projects
Other teaching activities
  • Concentration Coordinator, MSc Supply Chain Management
Selected publications
  • Avlonitis, V. and Hsuan, J. (2017) “Exploring modularity in services: Cases from tourism,” International Journal of Operations & Production Management, 37(6), 771-790.
  • Ulku, M.A. and Hsuan, J. (2017) “Towards sustainable production and consumption: Competitive pricing of modular products for green consumers,” Journal of Cleaner Production, 142, 4230-4242.
  • Gobbi, C. and Hsuan, J. (2015) “Collaborative purchasing of complex technologies in healthcare system: Implications for alignment strategies,” International Journal of Operations & Production Management, 35(3), 430-455.
  • Hsuan, J. Skjøtt-Larsen, T., Kinra, A. and Kotzab, H. (2015) Managing the Global Supply Chain. 4th Edition, Copenhagen Business School Press.
  • Paton, S., Clegg, B., Hsuan, J. and Pilkington, A. (2011) Operations Management. 1st Edition, McGraw-Hill.
  • Voss, C. and Hsuan, J. (2009) “Service architecture and modularity,” Decision Sciences, 40(3), 541-569.
  • Halldorsson A., Kotzab, H., Mikkola, J.H. and Skjøtt-Larsen, T. (2007) “Complementary theories to Supply Chain Management,” Supply Chain Management: An International Journal, 12(4), 284-296.
  • Mikkola, J.H. (2006) “Capturing the degree of modularity embedded in product architectures,” Journal of Product Innovation Management, 23, 128-146.
  • Mikkola, J.H. (2003) “Modularity, component outsourcing, and inter-firm learning,” R&D Management, 33(4), 439-454.
  • Mikkola, J.H. and Gassmann, O. (2003) “Managing modularity of product architectures: Towards an integrated theory,” IEEE Transactions on Engineering Management, 50(2), 204-218.
  • Mikkola, J.H. (2001) “Portfolio management of R&D projects Implications for innovation management,” Technovation, 21(7), 423-435.


Publications sorted by:
Poul Kyvsgaard Hansen; Magnus Persson; Juliana Hsuan / Benefits of Modularity Strategies : Implications of Decisions and Timing.
In: Towards Sustainable Customization: Bridging Smart Products and Manufacturing Systems: Proceedings of the 8th Changeable, Agile, Reconfigurable and Virtual Production Conference (CARV2021) and the 10th World Mass Customization & Personalization Conference (MCPC2021), Aalborg, Denmark, October/November 2021. . ed. /Ann-Louise Andersen; Rasmus Andersen; Thomas Ditlev Brunoe; Maria Stoettrup Schioenning Larsen; Kjeld Nielsen; Alessia Napoleone; Stefan Kjeldgaard. Cham : Springer 2022, p. 879-886 (Lecture Notes in Mechanical Engineering )
Article in proceedings > peer review
Thomas Frandsen; Juliana Hsuan; Carsten Lund Pedersen; Jawwad Raja; Thomas Ritter / Product + Service + Data Integration : How Integrated Are Products, Services and Data in Your Business?.
Frederiksberg : Copenhagen Business School, CBS 2022, 12 p. (P+S+D Integration Booklet Series)
Metehan Feridun Sorkun; Oznur Yurt; Juliana Hsuan / Service Modularity in E-learning Programs : An Analysis from the Perceived Usefulness Perspective.
In: International Journal of Operations and Production Management, Vol. 42, No. 5, 2022, p. 637-660
Journal article > peer review
Thomas Frandsen; Juliana Hsuan; Jawwad Raja; Thomas Ritter / Sustainability as a Service Offering : Denmark as a Leader in “Sustainability Solutions” Business Models.
Frederiksberg : Copenhagen Business School, CBS 2022, 7 p. (P+S+D Integration Booklet Series)
Juliana Hsuan; Marin Jovanovic; Diego Honorato Clemente / Exploring Digital Servitization Trajectories within Product–service–software Space
In: International Journal of Operations and Production Management, Vol. 41, No. 5, 2021, p. 598-621
Journal article > peer review
Magnus Persson; Juliana Hsuan; Poul Kyvsgaard Hansen / Improving Decision Making in Product Modularization by Game-based Management Training
In: Proceedings of the Design Society : DESIGN Conference. . ed. /Bill Ion. Vol. 1, Cambridge : Cambridge University Press 27.7.2021, p. 1837-1846 (Proceedings of the Design Society, No. 2021)
Article in proceedings > peer review
Juliana Hsuan / Product + Service + Digital Systems Integration : Configuring Offerings for Business Model Innovation.
Frederiksberg : Copenhagen Business School, CBS 2021, 18 p.
Diego Honorato Clemente; Juliana Hsuan; Marly Monteiro de Carvalho / Business Model Innovation and Modularity : Overview of the Literature.
In: Operations Management for Social Good: 2018 POMS International Conference in Rio. . ed. /Adriana Leiras; Carlos Alberto González-Calderón; Irineu de Brito Junior; Sebastián Villa; Hugo Tsugunobu Yoshida Yoshizaki. Cham : Springer 2020, p. 789-797 (Springer Proceedings in Business and Economics)
Article in proceedings > peer review
Juliana Hsuan; Cristiana Parisi / Mapping the Supply Chain of Ship Recycling
In: Marine Policy, Vol. 118, 8.2020
Journal article > peer review
Magnus Persson; Juliana Hsuan / Servitization and Modularization as Enabler for Sustainability
In: Proceedings of the 21st CINet Conference 2020Enschede : Continuous Innovation Network 2020, p. 781-785
Article in proceedings > peer review
More results... (total 149 results)
Research Projects
Outside activities
  • Guest Professor, Chalmers University of Technology, Department of Technology Management and Economics