Department of Operations Management


Room: SOL/B5.27
E-mail: jh.om@cbs.dk

Juliana obtained her Ph.D. degree in Operations Management from Copenhagen Business School (CBS) and Licentiate of Science degree in Logistics from Helsinki School of Economics, Finland. She was an automotive design engineer as well as an executive trainee (with Motorola in U.S.A.) before joining the academia. Juliana has deep understanding of several cultures (such as American, South American, Asian, and European). She is fluent in the following languages:  English, Portuguese, Spanish, Chinese, and Danish (conversational). She is also in the board of various academic associations. She has written two books and her research has been published in reputable international journals.

Primary research areas
  •  Operations Management
  • Modularization and Platform Strategies
  • New Product Development and Innovation Management
  • (Reverse) Supply Chain Management
  • Portfolio Management of R&D Projects
  • Servitization 
Link to this homepage
  • Managing International Operations
  • Supply Chain Operations and Strategy
  • SCM Business Project
  • Operations and Process Management
  • Master thesis projects
  • Ph.D. projects
Other teaching activities
  • Concentration Coordinator, MSc Supply Chain Management
Selected publications
  • Sorkun, M., Yurt, O. and Hsuan, J. (2022) “Service modularity in e-learning programs: An analysis from the perceived usefulness perspective,” International Journal of Production & Operations Management, 42(5), 637-660.
  • Hsuan, J., Jovanovic, M. and Clemente, D.H. (2021) “Exploring digital servitization trajectories within product-service-software space,” International Journal of Production & Operations Management, 41(5), 598-621.
  • Avlonitis, V. and Hsuan, J. (2017) “Exploring modularity in services: Cases from tourism,” International Journal of Operations & Production Management, 37(6), 771-790.
  • Ulku, M.A. and Hsuan, J. (2017) “Towards sustainable production and consumption: Competitive pricing of modular products for green consumers,” Journal of Cleaner Production, 142, 4230-4242.
  • Gobbi, C. and Hsuan, J. (2015) “Collaborative purchasing of complex technologies in healthcare system: Implications for alignment strategies,” International Journal of Operations & Production Management, 35(3), 430-455.
  • Voss, C. and Hsuan, J. (2009) “Service architecture and modularity,” Decision Sciences, 40(3), 541-569.
  • Halldorsson A., Kotzab, H., Mikkola, J.H. and Skjøtt-Larsen, T. (2007) “Complementary theories to Supply Chain Management,” Supply Chain Management: An International Journal, 12(4), 284-296.
  • Mikkola, J.H. (2006) “Capturing the degree of modularity embedded in product architectures,” Journal of Product Innovation Management, 23, 128-146.
  • Mikkola, J.H. (2003) “Modularity, component outsourcing, and inter-firm learning,” R&D Management, 33(4), 439-454.
  • Mikkola, J.H. and Gassmann, O. (2003) “Managing modularity of product architectures: Towards an integrated theory,” IEEE Transactions on Engineering Management, 50(2), 204-218.  
  • Mikkola, J.H. (2001) “Portfolio management of R&D projects: Implications for innovation management,” Technovation, 21(7), 423-435.


Publications sorted by:
Sudipa Sarker; Kamran Rashidi; Ismail Golgeci; David Marius Gilgor; Juliana Hsuan / Exploring Pillars of Supply Chain Competitiveness : Insights from Leading Global Supply Chains.
In: Production Planning & Control, Vol. 35, No. 10, 7.2024, p. 1025-1042
Journal article > peer review
Juliana Hsuan / Advancing Digital Servitization Strategies for Sustainability
Paper presented at 2023 INFORMS Annual Meeting, 2023
Paper > peer review
Minjun Kim; Chieohyeon Lim; Juliana Hsuan / From Technology Enablers to Circular Economy : Data-driven Understanding of the Overview of Servitization and Product-service Systems in Industy 4.0.
In: Computers in Industry, Vol. 148, 6.2023
Journal article > peer review
Oznur Yurt; Metehan Feridun Sorkun; Juliana Hsuan / Modularization of the Front-end Logistics Services in E-fulfillment
In: Journal of Business Logistics, Vol. 44, No. 4, 10.2023, p. 583-608
Journal article > peer review
Juliana Hsuan; Viktor Avlonitis / The Duality of Modular and Integral Design : Exploring Product-service-software Configuration Strategies for Servitization.
Paper presented at 13th EDSI Annual Conference, 2023
Paper > peer review
Heloísa Pereira Burin; Flavio S. Fogliatto; Juliana Hsuan / The Electricity Market in Brazil : A Multilevel Perspective of Sector Agents for Liberalization to Residential Consumers .
In: Energy for Sustainable Development, Vol. 76, 10.2023
Journal article > peer review
Giovani J.C. da Silveira; Flavio S. Fogliatto; Juliana Hsuan / Theory and Applications of Modularity and Mass Customization in Healthcare Operations
In: Proceedings of EurOMA 2023 ConferenceLeuven : EUROMA, European Operations Management Association 2023
Article in proceedings > peer review
Poul Kyvsgaard Hansen; Magnus Persson; Juliana Hsuan / Benefits of Modularity Strategies : Implications of Decisions and Timing.
In: Towards Sustainable Customization: Bridging Smart Products and Manufacturing Systems: Proceedings of the 8th Changeable, Agile, Reconfigurable and Virtual Production Conference (CARV2021) and the 10th World Mass Customization & Personalization Conference (MCPC2021), Aalborg, Denmark, October/November 2021. . ed. /Ann-Louise Andersen; Rasmus Andersen; Thomas Ditlev Brunoe; Maria Stoettrup Schioenning Larsen; Kjeld Nielsen; Alessia Napoleone; Stefan Kjeldgaard. Cham : Springer 2022, p. 879-886 (Lecture Notes in Mechanical Engineering )
Article in proceedings > peer review
Cristiana Parisi; Juliana Hsuan / Blockchain Technology and the Implementation of Circular Economy within Firm Inter-organisational Relations
Paper presented at The 29th EurOMA International Annual Conference 2022, 2022
Juliana Hsuan / Digital Servitization : Managing Risks and Tradeoffs in Configuration of Resources for Business Model Innovation.
Poster session presented at 2022 INFORMS Business Analytics Conference, 2022, 1 p.
More results... (total 163 results)
Research Projects
Outside activities
  • Affiliated Professor, Chalmers University of Technology, Department of Technology Management and Economics