"A Google for marketing people" is how the marketing guru Philip Kotler describes WARC. CBS Library has scheduled two short introductions to the database aimed at CBS students studying and writing about consumer behaviour, marketing, branding etc.
Our database of the month, Orbis, is the place to find key financials, ownership structure, competitors, etc. Orbis is a very popular database at CBS Library because you can analyze, pull data and compare companies from across the world.
Search engines and databases allow for all kinds of navigation. You are probably often faced with a lot of hits without necessarily finding what you were looking for.
Learn more about 5 search techniques that will enhance your search results.