How to find PESTLE analyses

Which macroeconomic factors influence business opportunities in a specific country? With four clicks, you can find PESTLE analyses and gain insights into political, economic, social, technological, legal and environmental factors.

Example of a search for PESTLE analysis
Example of a PESTLE-analysis on Argentina
01/25/2024

 

How to find PESTLE analyses in just four clicks

  1. Go to cbs.dk/en/library/databases
  2. Click on "Industries and markets"
  3. Select the database "GlobalData Explorer" from the list
  4. Search the database search box for the country name and the word pestle (e.g. Argentina pestle)

You will get a results page containing links to the "Country Analysis Report" in which PESTLE is the main part of the content.

About PESTLE analyses

A PESTLE analysis looks at all the macroeconomic factors that affect the business environment in a particular country - political, economic, social, technological, legal and environmental factors. 

For a deeper understanding of the different parts of a PESTLE analysis, we recommend checking out global/international marketing textbooks. They often have in-depth chapters on the different factors.

Or watch Analysis of the external competitive environment (10 min) available from HS Talks and subscribed to by CBS Library.

The page was last edited by: CBS Library // 02/01/2024