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Jeanette Willert

Associate Professor

Emner
Budget Forsyningskæde Fusioner og opkøb Automatisering Digitalisering Regnskab

Primary research areas

Ac­count­ing In­form­a­tion Sys­tems
Man­age­ment Con­trol Sys­tems
The Dan­ish Book­keep­ing Act
Man­age­ment Ac­cout­ning
Di­git­al trans­formation
Lean man­age­ment

My re­search fo­cuses on how auto­ma­tion and stand­ard­isa­tion can con­trib­ute to re­du­cing ad­min­is­trat­ive bur­dens, im­prov­ing ef­fi­ciency and max­im­ising profits in com­pan­ies.

My research explores how digitalization and process automation can make organizations more efficient and resilient while improving employee well-being. By reducing administrative burdens and complexity, I aim to create conditions where both people and businesses thrive.  

I collaborate closely with industry partners to translate research into practical tools that support evidence-based management and strategic decision-making. My work contributes to more profitable business models by balancing technological efficiency with human and organizational needs. 

 Ultimately, I am motivated by helping companies use automation not only to enhance productivity, but also to create value for society through smarter, fairer, and more meaningful work practices.

Outside activities

MAS Con­sult­ing , 2020 -