Busi­ness in a glob­al con­text

Course content

This course focuses on the business context and the related business decisions that are unique to cross-border business activities, and that are particularly important to the competitiveness of Danish firms. It presents the key political, institutional, and economic features of the different contexts in which firms operate and how the company may respond to the opportunities and challenges of the international environment. The starting point is a model of society focusing on three dimensions: Politics – Institutions (rules of the game) and Economy. The dynamics between these three elements is key to understanding the globalization process and the development in a specific countries. The models and theories are applied on the actual development in the global economy and in specific countries to identify similarities, differences and important links. This macro-level analysis makes the foundation for understanding how companies can join the internationalization process through international business.

Preliminary plan:

1. Drivers and trends of Globalization
2. PIE-model and indicators for Politics, Institutions, Economy
3. Informal institutions – culture
4. Trade theories and trade policies
5. FDI – Foreign Direct Investments
6. The International Monetary System
7. Growth and the developments on different types of markets
8. EU and US – the financial crisis, Euro crisis, Corona crisis
9. Emerging Markets – Brazil, Russia, India, China compared
10. Global integration and new global economic order
11. Starting International Business
12. Foreign entry strategies
13. Dynamics in international competition
14. Global strategies and acquisitions
15. Outlook for the world economy
16. Rounding - summary, exam questions, course evaluation