Strategy and Di­git­al­iz­a­tion in In­ter­na­tion­al Ship­ping

Course content

Digitalization posses the potential to change the maritime market, and should thus be regarded as a paradigmatic transition rather than technological innovation.

This course is about digitalization in shipping with focus on the strategic level, that is the strategic responses to the digitalization of shipping. The course will consists of a combination of lectures, assignments, cases and guest lectures from relevant companies and institutions.

The course is divided in four parts:

1. In the first part the students will get an introduction to the digitalization of shipping with focus on digitalization as an economic phenomenon. That is to understand how digitalization caused a shift in costs in the processing of information. In this first part we analyze digitalization as an engine of integration caused by the dramatic shift in costs.
2. The following part of the course concerns maritime digitalization as a great integration force in four dimensions: a)  the technological integration between sea & shore: b) the institutional integration between public and private companies and public institutions; c) the commercial integration between company and customer; d) the oprgamnizational integration between past experiences and present decisions often through big data and algorithms. 
3. The third part of the course concerns the fundamental theories about ecosystems, entrepreneurship and platforms.
4. Finally the students analyse specific cases of maritime digitalization with focus on the relevant dimensions using the mentioned theories and concepts