Course content
Digitalization is reshaping the way we do business. The convergence of information and communication technologies is leading to massive transformation of our economy. This transforms the organization as radically as steam engines, telephones, and railroads did in the past. The continuous development of digital technologies and tools affects industry structures and individual organizations. Consequently, future managers need to understand how to integrate digital means with innovative forms of organizing to develop effective digital business strategies.
This course provides an understanding of the applications, baseline technologies, changing skill sets, new business concepts and, above all, new business tactics/strategies that organizations need to master, in order to manage and lead their digital business initiatives. This course explores digital technologies with their latest development and focuses on how organizations can exploit these technologies as a means to effectively reshape and (re-)direct their business strategy. We will examine business cases where firms have developed digital business solutions, we will look at new information products and services, and we will explore new, disruptive business models enabled by digital means, also considering the ethical dilemmas and sustainability challenges that these disruptive business models entail. We will emphasize the need to understand the ways we can integrate novel technological solutions in business, as well as to develop a mindset that aligns with the digital transformation our society is going through.
See course description in course catalogue