Irene Blum

My research examines how climate-focused social movement organizations (SMOs) understand and use digital media to hold multinational companies accountable for unsustainable practices. At a time when global challenges such as climate change demand urgent action, I explore how SMOs, including activists and NGOs, envision change and engage with the digital landscape. These understandings shape how movements approach the opportunities and risks of digital platforms, from making visible calls for justice to navigating algorithmic barriers and resource inequalities.  

Drawing on practice theory and examining social media as an interconnected ecology, my work sheds light on the practices SMOs use to challenge entrenched power structures and influence corporate behavior.  

This research has direct societal relevance. Understanding SMOs’ digital imaginaries and media practices can inform more effective activism and help level the playing field between resource-rich corporations and less resourceful actors advocating for sustainability. Ultimately, my research addresses the pressing question of whether digital media can truly enable a shift in the David-and-Goliath dynamic in the fight for climate justice — and how we can ensure it does.