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Sven Jungha­gen

Associate Professor

Emner
Management Ledelse Strategi

Primary research areas

Sports Man­age­ment and Gov­ernance
My re­search ex­am­ines vari­ous as­pects of sports man­age­ment, such as spon­sor­ship re­la­tions, stake­hold­er man­age­ment, and sports gov­ernance. I eval­u­ate how spon­sor­ship, in­cent­ives, and power af­fect ac­count­ab­il­ity, in­teg­rity, and per­form­ance in clubs, leagues, and sport gov­ern­ing bod­ies.

I look for ways for sports to win in the mar­ket, without los­ing their soul

Sports have always been an integral part of my life, both as an active athlete and as a spectator. In the later part of my life, I am also engaged in sports governance and sports coaching. This hands-on experience with the sports sector has triggered my interest in understanding the managerial peculiarities that can be found in the sports sector. 

Sports has developed from being a pure leisure activity based on amateur ideals to a highly commercialised industry. Besides the core activity - sports events - there is a massive industry supplying the sports sector with material and other industries investing in sports properties in order to associate themselves through sponsorships. 

However, sports have a unique position in society as a public good. A vast majority of sports activities are still carried out on a grassroots level, creating meaningful leisure time for youth and promoting public health.  

From a normative viewpoint, what I find interesting is how sports can continue to be a strong commercial activity without compromising on the integrity of sports, to not lose the inherent soul – to serve as a public good. 

Recent research projects

Multi-Club own­er­ship in pro­fes­sion­al foot­ball

A trend in pro­fes­sion­al foot­ball is Multi Club Own­er­ship, cre­at­ing foot­ball cor­por­a­tions. Since foot­ball clubs are not profit gen­er­at­ors, I study syn­ergy ef­fects that can jus­ti­fy the in­vest­ments.

Spon­sor­ships in com­mer­cial im­ma­tur­ity

A lot of spon­sor­ships do not have the im­me­di­ate ex­pos­ure po­ten­tial for spon­sors, es­pe­cially in com­mer­cially im­ma­ture con­texts. I study how value is co-cre­ated in spon­sor­ship dy­ads in these con­texts.

In­teg­rity in Sports Gov­ernance

Sports or­gan­ised in a fed­er­ated mod­el threatened by on­go­ing com­mer­cial­isa­tion. Gov­ern­ing bod­ies, pro­tect­ing the in­teg­rity of the sport, are now com­mer­cial part­ners, cre­at­ing a ten­sion which I un­fold

Outside activities

Vice Pres­id­ent – Swedish Bil­liards Fed­er­a­tion , 2018 - Now

The Swedish Bil­liards Fed­er­a­tion gov­erns bil­liards sports, in­clud­ing snook­er, pool, and carom bil­liards.
https://www.biljardforbundet.se/