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Ad­ri­ana Budeanu

Associate Professor

Emner
Bæredygtighed Turisme Innovation Arbejdsmiljø Moral

Primary research areas

Sus­tain­able Tour­ism
Work­ing with sustain­ability chal­lenges at in­di­vidu­al, or­gan­iz­a­tion­al and re­gion­al levels to find ap­plic­able solu­tions for tour­ism des­tin­a­tions and busi­nesses
Ser­vice in­nov­a­tion and sustain­ability
Us­ing design and in­nov­a­tion to sup­port or­gan­iz­a­tions in de­vel­op­ing sustain­ability prac­tices
Res­on­ance and ali­en­a­tion from nature
Work­ing with so­cial the­or­ies of them to ex­am­ine and re-ima­gine hu­man con­nec­tions to nat­ur­al eco­sys­tems
Waste and tour­ism
Mit­ig­at­ing waste ac­cu­mu­la­tion and tour­ism over­con­sump­tion

I har­ness the dis­com­fort of nov­elty to help foster re­spons­ible mind­sets to­wards the world

Historically, my teaching and research interests focused broadly on tourism sustainability, including topics such as corporate responsibility, tourist behaviour, tourism partnerships and tourism in developing countries. Fortunate to work close to various tourism practitioners (tour operators, travel agents, hospitality companies), I participated in projects that focused on developing applied tools which business organizations can use in elevating sustainability performance.  

  

Currently, my research is geared towards using organizational and social theories to critically investigate how practices shape and belief systems, looking for opportunities to enable sustainable change. Instances when raised individual consciousness about the multiple connections to the world, guides subsequent behaviours towards a caring and responsible stance toward the world, stimulate my intellectual curiosity.  Furthermore, motivated by my background as an ecologist, I engage with emergent debates at the interface between biological and human systems, through theoretical lenses of new materialism, resonance theory and biosociology.   

14. juni 2025

Alignment and Coherence of Tourism Related Policies to Policy Instruments on Sustainable Waste Management at Hotels in Zanzibar

Bukaza Chachage

Adri­a­na Bu­de­a­nu, Associate Professor

Malik Mohamed

Peter Furu

Go to publication

2024

Garbage Odysseys

Navigating the Fickle Institutional Context of Waste Management by Zanzibari Hotels

Go to publication

Recent research projects

En­vir­on­ment­al Sustain­ability of Ho­tels in Zan­zib­ar

Ex­amin­ing waste path­ways in tour­ism, we in­vest­ig­ate or­gan­iz­a­tion­al changes which align waste strategies with com­munity and in­sti­tu­tion­al pri­or­it­ies.
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New Part­ner­ships for Sustain­ability

Main ob­ject­ive of the NEPSUS pro­ject was to ana­lyse part­ner­ships with dif­fer­ent de­grees of com­plex­ity through struc­tured com­par­is­ons in three key nat­ur­al re­sources sec­tors, spe­cif­ic fo­cus on Tan­zania.
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Øre­sund Eco­Mobil­ity

A col­lab­or­a­tion between uni­ver­sit­ies, pub­lic and private act­ors to cre­ate solu­tions for to­mor­row’s trans­port­a­tion
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Outside activities

Padova Uni­ver­sity , April 2025 -

Guest lec­turer on sus­tain­able tour­ism

Open Uni­ver­sity of Tan­zania (OUT) , 2018 - 2025

Su­per­visor of PhD work on in­sti­tu­tion­al and or­gan­iz­a­tion­al factors in­flu­en­cing sus­tain­able waste man­age­ment

Uni­ver­sity Col­lege Lon­don , June 2023 -

Ex­am­iner of PhD work on sus­tain­able man­age­ment of her­it­age through so­cial entrepreneur­ship

Swiss Na­tion­al Sci­ence Found­a­tion , 2021 -

Eval­u­at­or of ap­plic­a­tions for re­search fund­ing

Scand­inavi­an Journ­al of Hos­pit­al­ity and Tour­ism , -

Mem­ber in the Ad­vis­ory Board since 2014

Lund Uni­ver­sity , 2019 - 2023

Re­think­ing urb­an tour­ism de­vel­op­ment: Deal­ing with sustain­ability in the age of over-tour­ism Pro­ject, mem­ber in board