Cand.merc.(kom.) – erhvervsøkonomi og virksomhedskommunikation
Political Communication and Public Affairs
About the course
What you will learn
- Identify key concepts, frameworks and theories related to politics, public affairs, and communication
- Be able to identify the manifold challenges associated with politics, public affairs, and communication
- Be able to use the concepts, frameworks and theories discussed to develop both strategic and tactical recommendations for different institutions, corporations and NGOs
- Be able to discuss how technological advancements and political trends impact different institutions, corporations and NGOs
- Be able to situate public affairs in the strategic communicator’s toolkit